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Archive: September 26, 2024

Fetal Medicine Conference Explores Advanced Techniques for High-Risk IVF Pregnancies

Hyderabad, 26th September 2024: Apollo Cradle & Children’s Hospitals concluded its 3rd edition of the annual conference, “Optimizing Fetal Outcomes,” today in Hyderabad. The event featured speakers from CIMAR (Kochi), BN Clinic (Kolkata), PSG Medical College (Coimbatore), Wadia Maternity & Central Railway Hospital (Mumbai), and the Apollo Cradle Fetal Medicine Department, led by Dr. Amitha Indersen and her team.

FETAL MEDICINE CONCLAVE

The conference was conceptualized in 2022 by Dr. Amitha Indersen, Head of the Department of Fetal Medicine at Apollo Cradle & Children’s Hospitals Hyderabad, aimed at obstetricians and gynecologists in the states of Telangana and Andhra Pradesh. Under her guidance, several meaningful fetal medicine conferences, webinars, and workshops have been conducted across the country.

Dr. Amitha Indersen stated, “At the end of every pregnancy, the aspiration of every fetal medicine specialist is a healthy baby and a happy mother. When things go wrong, the field of fetal therapy can help bring the pregnancy to term and allow for the delivery of a healthy baby, or one that can be managed after birth. This improves the chances of a successful pregnancy and the quality of life for the newborn.”

Currently, there is an increasing number of patients conceiving through IVF, leading to a rise in twin and triplet pregnancies. These high-risk pregnancies often present complications, such as growth abnormalities and defects, or risks associated with twin complications. In cases of twins, triplets, or higher-order multiple pregnancies, there is a risk of abnormalities due to imbalances in blood and nutrient sharing, as well as potential issues where an abnormality in one fetus can jeopardize the others. If left untreated, these complications can result in the loss of the entire pregnancy.

Our fetal medicine experts are equipped to identify these issues, which are often not well understood. Once identified, state-of-the-art fetal therapy options can help safeguard healthy fetuses and improve chances of survival through procedures such as radiofrequency ablation, laser therapy, and fetoscopy surgery.

In cases where one of the fetuses is abnormal, these fetal procedures can help protect the normal fetuses and ensure their health. Fetoscopy surgery, one of the latest treatment options available, can involve placing a device in the fetal airway to enhance lung growth and development in babies with congenital diaphragmatic hernia, as well as performing surgeries to correct neural tube defects before birth.

This annual event aims to integrate insights from the Departments of Genetics, Neonatology, and Fetal Super Specialties, ultimately striving to ensure safer pregnancies and healthier fetuses.

Dr. Vijay Aggarwal, Director of Medical Services, shared her thoughts: “Fetal medicine plays a crucial role in modern obstetrics by providing comprehensive care for both the mother and the fetus. It ensures early detection and management of potential complications, thereby improving pregnancy outcomes and reducing risks for both mother and baby.”

The conference was attended by renowned and experienced doctors from across India and focused on enhancing knowledge in fetal care, particularly in improving outcomes for fetal abnormalities. Topics included Early Pregnancy Prognostication, Neurosonogram, stages of Placenta Accreta Spectrum, Fetal Therapy, RPOC of unexpectedly complex pregnancies, TTTS stages and experiences, Antenatal Red Cell Antibody Screening, and Fetal Anemia. The objective of this conference was to provide exposure to recent advances in fetal therapies and high-risk pregnancies.

Axis Bank and Next Bharat Ventures Collaborate for Impact-Driven Working Capital Solutions

Nagpur, 26th September 2024: Axis Bank, one of the largest private sector banks in India, signed a Memorandum of Understanding (MoU) with Next Bharat Ventures IFSC Private Limited, a subsidiary of Suzuki Motor Corporation in Japan, to provide tailored Working Capital Financing Solutions to impact-driven startups and Micro and Small Enterprises (MSME). This collaboration will enable MSMEs to secure credit without the traditional collateral, thereby reducing financial hindrances and simplifying access to capital needed for business growth.

Through this initiative, Axis Bank will extend support to MSMEs across key sectors, who are part of Next Bharat Ventures’ Residency Program. This four-month program, launching its first cohort in October 2024, is designed to empower entrepreneurs committed to driving impact in India’s rural and informal sectors. The startups selected under the program will have access to Axis Bank’s comprehensive range of financial services and solutions, tailored to meet their specific needs.

The partnership will leverage Axis Bank’s vast network of branches across India to deliver these financing solutions and simplify the credit evaluation process, thereby making it easier for startups to obtain debt financing. With a strong focus on Tier 2 and Tier 3 regions, this initiative will not only promote financial inclusion but also foster long-term economic growth in these underserved areas.

Speaking on the occasion, Munish Sharda, Executive Director, Axis Bank, said, “At Axis Bank, we recognize the pivotal role that entrepreneurs, especially those in the underserved regions, play in driving India’s economic growth. This collaboration with Next Venture underscores our commitment to foster innovation and empower the entrepreneurial ecosystem, leading to the growth of India’s rural economy. By leveraging our financial expertise and extensive branch network, we aim to help these entrepreneurs scale their operations and achieve sustainable growth. This strategic collaboration reinforces our commitment to financial inclusion, giving us the opportunity to support the next generation of socially impactful business leaders.”

Vipul Nath Jindal, MD and CEO of Next Bharat Ventures, commented, “This partnership with Axis Bank marks an advancement to build a sustainable financial ecosystem for impact-driven entrepreneurs in India. By combining Axis Bank’s financial expertise in providing debt funding with Next Bharat’s tailored support for innovative social ventures, we are excited to see the advancement of high-impact startups in Bharat.”

By integrating Axis Bank’s financial capabilities with Next Bharat Ventures’ focus on nurturing social enterprises, the partnership aims to build a more inclusive and sustainable financial ecosystem for

entrepreneurs while positioning them for long term success as self-sustaining MSMEs. The collaboration will ensure that essential financial support reaches entrepreneurs in underserved regions, empowering them to drive meaningful economic progress and create lasting impact in their communities.

Kinetic Green appoints Mr. Manav Mehra as Senior Executive, Vice President of 2-Wheeler SBU

Bengaluru, 26th September 2024: Kinetic Green Energy and Power Solutions Limited, a leading manufacturer of electric two and three-wheelers in India, announced the appointment of Mr. Manav Mehra as the Senior Executive Vice President for its 2-wheeler business.

With over 26 years of extensive experience in the Indian industry, Mr. Mehra has held prominent leadership roles in various renowned organisations, including Hero MotoCorp, IFB, Okaya EV, Revolt Motors, across the 2W, electric two-wheelers (e2W), and consumer durable sectors.

Mr. Manav Mehra

At Kinetic Green, Mr. Mehra will work closely with Mr. Pankaj Sharma, President, to drive growth for Kinetic Green’s 2- wheelers business. His focus will be on expanding the dealer network, boosting market penetration, towards service and sales excellence, and strengthening brand presence across the country.

Expressing her delight, Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green said, “I warmly welcome Manav to team Kinetic Green! At Kinetic Green, we are proud of our strong and professional leadership team that is propelling the growth of our company. Our E-Luna is showing great promise as India’s most versatile EV and we will be launching a premium family scooter in the coming months. Thus, Manav’s appointment comes at an exciting time and his expertise will be instrumental in growing our dealership network across the country as well as in building a solid rural presence for Kinetic Green in the coming years.”

Sharing his enthusiasm about joining the company, Mr. Manav Mehra stated, “I am excited to embark on a new journey with Kinetic Green, a company that has empowered people to embrace electric mobility. I am committed to delivering operational efficiency and fostering innovation alongside a talented team. Through this role in Kinetic Green, I look forward to making the EV ecosystem more accessible to all while contributing to a cleaner, pollution-free environment for the generations to come.”

Rakuten India Boosts Leadership with Key Appointments for SixthSense SaaS Growth

India, 26th September 2024: Rakuten India, a leader in cutting-edge technology and innovation, announces the appointment of two senior executives: Jay Swamidass as Vice President and Global Head of Sales and Subhash Chandra as Head of Global Partnerships & Alliances. These leadership appointments represent a significant step in Rakuten India’s ongoing efforts to expand its global footprint and enhance its enterprise software offerings.

Jay Swamidass, Vice President and Global Head of Sales

In recent years, Rakuten SixthSense has witnessed impressive growth, broadening its reach and becoming a key player in the global technology space. This success has been fueled by the platform’s dedication to innovation, its capacity to tackle complex enterprise challenges, and its focus on cultivating strong strategic partnerships. With the appointment of Jay Swamidass and Subhash Chandra to the leadership team, Rakuten SixthSense is poised to accelerate its growth and drive further advancements in the industry.

Jay Swamidass brings over two decades of experience in enterprise software sales, having held key positions and leadership roles at Hewlett Packard, Commvault Systems, Veeam Software, and most recently, Apica. At Rakuten India, Jay will lead the sales strategy for Rakuten SixthSense, focusing on delivering innovative solutions to enterprise customers. His expertise in analytics, cloud, AI, and enterprise infrastructure will support the company’s goal of further expanding its footprint in this critical market.

“I am thrilled to join Rakuten India at such an exciting time,” said Jay Swamidass, Vice President and Global Head of Sales, Rakuten SixthSense. “The company’s focus on cutting-edge observability solutions and its commitment to solving complex enterprise challenges align perfectly with my passion for leveraging technology to drive operational excellence and business resilience. I’m excited to work alongside this talented team to strengthen our market presence and deliver real value to our clients through unparalleled visibility and performance insights.”

Subhash Chandra, appointed as Head of Global Partnerships & Alliances, Rakuten SixthSense, brings 23 years of experience in building strategic partnerships across the technology sector, with prior leadership roles at AWS, Google Cloud, SAP, and IBM. Subhash will focus on expanding Rakuten India’s global partner network to enhance its technological capabilities and market reach, which will further fuel the company’s rapid growth.

“Rakuten India’s vision of innovation through collaboration is truly inspiring,” said Subhash Chandra, Head of Global Partnerships & Alliances. “I am eager to lead the global partnerships efforts and work closely with our partners to create synergies that empower our clients and elevate Rakuten India’s solutions on a global scale.”

Commenting on the appointments, Sunil Gopinath, CEO of Rakuten India said, “We are delighted to welcome Jay and Subhash to the Rakuten India leadership team. Their expertise and leadership will be pivotal as we continue to innovate and expand our global presence in enterprise software and observability. With their strategic insights and operational excellence, I am confident we will achieve new milestones and continue our significant growth trajectory for our Rakuten SixthSense business.”

Homegrown Loungewear Brand NeceSera marks its debut in Milan Fashion Week

Necesera debuts in Milan Fashion Week

Delhi, 26th September: NeceSera, a homegrown loungewear brand known for its fabric innovation, proudly made its highly anticipated debut at Milan Fashion Week on Sunday 22nd September, 2024, to unveil its exclusive Spring/Summer 2025 collection, Arrivato. This milestone marks NeceSera’s grand entrance onto the global fashion stage, showcasing the brand’s commitment to promote comfort and self care in fashion.

Milan Fashion Week, one of the most prestigious events in the fashion calendar, showcases the latest collections from iconic designers and emerging talents alike. The debut of an Indian loungewear brand alongside established luxury labels is a proud testament to NeceSera’s journey and the growing prominence of Indian craft internationally.

Founded by two sisters Riddhi Jain and Sudiksha Jain, NeceSera meticulously develops innovative fabric blends to create the signature buttery-soft fabrics that define NeceSera. These pieces are thoughtfully designed to be both incredibly comfortable and long-lasting, ensuring they withstand the test of time and multiple washes. The Arrivato collection features a thoughtfully curated selection of transeasonal essentials, featuring NeceSera’s buttery-soft fabrics and its take on the trends of the season to bring together pieces that are sure to become wardrobe staples. The collection was designed with versatility in mind, ensuring that each item transitions seamlessly across seasons, occasions, and locations.

Riddhi Jain, Founder, NeceSera expressed, “We are honored to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage. As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our Indian craftsmanship and research to the world.”

Sudiksha Jain, Co-Founder, NeceSera added, “NeceSera was born with a vision to revolutionize loungewear, and now with the introduction of transitional clothing, We’re revolutionizing the way people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, and it is our way of promoting a conscious living.”

This entrance into the international arena does not only elevate the brand’s visibility but also demonstrate that homegrown brands can thrive alongside established luxury labels.

KIIT College of Engineering Teams Selected for AICTE’s IDE Bootcamps

Gurugram: Six teams from KIIT College of Engineering have been shortlisted at the all-India level to participate in the prestigious “Innovation, Design, and Entrepreneurship (IDE) Bootcamps,” organized by the All India Council for Technical Education (AICTE) and the Ministry of Education’s Innovation Cell (MIC).

KIIT COLLAGE

This initiative, aimed at nurturing the innovation, design, and entrepreneurial skills of students, will take place from 23rd September 2024 to 27th September 2024. Four of the selected teams from KIIT will attend the bootcamp at Amity University Jaipur, while two teams will participate at SVNIT Surat. Additionally, Dr. Kanika Kaur and Dr. Atul Kumar from KIIT College of Engineering have been invited as Ideas Mentors, further emphasizing the college’s commitment to fostering innovation.

Registrar Neelima Kamrah shared her excitement, stating, “The selection of our teams for the IDE Bootcamp is a proud moment for KIIT College of Engineering. It showcases the innovative talent of our students and the dedication of our faculty. We eagerly anticipate the groundbreaking ideas that will emerge from this experience and contribute to the national innovation landscape.”

Q3 2024 Housing Sales Drop 11% YoY in Top 7 Cities, Outpacing New Launches

Mumbai, 26 September 2024: After a 2-year bull run, residential real estate activity across the top cities stabilized in Q3 2024 – typically a slow quarter due to the monsoon and perceived inauspiciousness. Latest ANAROCK data reveals that housing sales across the top 7 cities declined by 11% annually, clocking in at approx. 1,07,060 units in Q3 2024 against approx. 1,20,290 units in Q3 2023. However, sales continued to outstrip new supply in Q3 2024, reflecting continued health in the market.

ANUJ PURI

Anuj Puri, Chairman – ANAROCK Group, says, “Among the top 7 cities, MMR recorded the highest sales of approx. 36,190 units, followed by Pune with approx. 19,050 units. Cumulatively, the two western cities accounted for 52% of the total sales across the top 7 cities in Q3 2024. All the top cities individually recorded a dip in housing sales. The top 7 cities also witnessed a drop in new housing supply, with approx. 93,750 units launched in Q3 2024 against 1,16,220 units in the corresponding period in 2023 – a 19% annual drop. Nevertheless, the fact that sales remained higher than launches indicates that the demand-supply equation remains robust.”

City-wise, MMR topped new supply with approx. 29,615 units launched in the quarter, followed by Bengaluru with approx. 15,915 units. Interestingly, while most cities saw new supply decline annually, NCR and Chennai saw whopping 53% and 51% increases, respectively.

In terms of budget segments, the >INR 1.5 Cr luxury housing segment witnessed the highest new supply of 33%, followed by the premium (INR 80 lakh – INR 1.5 Cr) segment with a 30% share. The mid segment (INR 40– 80 lakh) contributed a 23% share of the total new supply during the quarter, while the affordable segment’s share fell further to just 13% – the lowest in a quarter.”

Available housing inventory saw an 8% yearly decline across the top 7 cities amid strong sales – from over 6.10 lakh units as on Q3 2023-end to over 5.64 lakh units by Q3 2024-end. The inventory decline is largely attributable to sales exceeding new launches in the quarter.

Average residential prices in the top 7 cities collectively saw double-digit growth of 23% in Q3 2024 against Q3 2023. Hyderabad recorded the highest 32% annual growth, followed by Bengaluru and NCR with 29% increases each.

“Housing sales in the third quarter tapered down amid high prices and the monsoon season,” says Puri. “As always in this period, the ‘shraad’ period also suppressed demand to an extent as many Indians defer home buying in this period. Overall, the housing market is stabilizing after creating a new peak in Q1 2024.”

Developers have several projects lined up during the festive quarter (Oct.-Dec.) during which the market is expected to see an uptick in demand.

“That said, growth in the upcoming quarters may not be as steep as seen in the last 1-2 years,” says Puri. “Residential prices too seem to have peaked out and are now gradually stabilizing across cities. Developers are likely to roll out several offers and discounts during the upcoming festive quarter to attract buyers.”

New Supply Overview

The top 7 cities saw approx. 93,750 units launched in Q3 2024, against 1,16,220 units in Q3 2023 – a 19% annual decline. On a quarterly basis, there was a 20% drop. In Q2 2024, approx. 1,17,170 units were launched across the top 7 cities.

The key cities contributing to new supply in Q3 2024 were MMR (Mumbai Metropolitan Region), Bengaluru, NCR (National Capital Region), and Hyderabad, which together accounted for 78% of the total addition.

  • MMR saw approx. 29,615 units launched in Q3 2024 – an 18% yearly decrease and a 33% quarterly decline. Over 53% of the new supply during the quarter was added in the INR 40 lakh to INR 2.5 Cr segment
  • Bengaluru added approx. 15,915 units in Q3 2024 – a quarterly decline of 1% but 7% annual growth. Approx. 87% of the new supply was added in the mid and upper-mid-segment (INR 40 lakh – INR 1.5 Cr)
  • NCR saw a 53% yearly increase in new launches with approx. 14,130 units added in Q3 2024. On quarterly basis, this market a 17% decline compared to Q2 2024. A massive 64% of the new supply in the quarter was added in the ultra-luxury segment (>INR 2.5 Cr)
  • Hyderabad added approx. 13,890 units in Q3 2024 compared to 24,900 units in Q3 2023 – a 44% yearly decline and a 1% quarterly increase in new launches. A whopping 97% of the new supply was added in the premium, luxury, and ultra-luxury segments (priced upward of INR 80 lakh)
  • Pune added approx. 12,450 units in Q3 2024, witnessing a yearly decline of 49% and a 34% quarterly dip in new supply. Over 74% of the new supply was added in the mid and upper-mid-segment (INR 40 lakh – INR 1.5 Cr)
  • Chennai added approx. 4,620 units in Q3 2024, seeing an 11% quarterly decline but a 51% annual jump. Over 80% of the new supply was added in the mid and upper-mid-segment (INR 40 lakh – INR 1.5 Cr)
  • Kolkata added approx. 3,130 units in Q3 2024, a 5% annual decrease but a 46% rise over the previous quarter. Approx. 56% of the new supply was added in the sub-INR 80 lakh segment.

Housing Sales Overview

Approx. 1,07,060 units were sold in Q3 2024 – a yearly decline of 11% and a quarterly dip of 11%. NCR, MMR, Bengaluru and Pune together accounted for 80% of the sales in the quarter.

  • MMR recorded the highest sales among the top 7 cities in Q3 2024, with approx. 36,190 units sold – a quarterly decrease of 13% and a 6% yearly drop
  • Pune saw approx. 19,050 units sold in Q3 2024, a decrease of 10% over Q2 2024 and a 17% annual decline over Q3 2023
  • NCR saw approx. 15,570 units sold in Q3 2024, a marginal decline of 2% over last year and of 6% on a quarterly basis
  • Bengaluru sold approx. 15,025 units in Q3 2024, a quarterly and yearly decline of 8% each
  • Hyderabad recorded approx. 12,735 units sold in Q3 2024, decreasing by 16% over Q2 2024 and 22% over Q3 2023
  • Kolkata saw approx. 3,980 units sold in Q3 2024, declining by 14% over the previous quarter and by 25% over the corresponding quarter in 2023
  • Chennai saw approx. 4,510 units sold during the quarter- declining by 10% quarterly and by 9% annually

Smart City Living Lab Unveils First Digital Twin for Water Network at IIIT-H in Collaboration with ZF

Hyderabad, September 26, 2024 – The Smart City Living Lab announces the launch of its innovative Digital Twin for water utility network. This project was initiated in collaboration with ZF Technologies, a CSR initiative five months ago, represents a significant advancement in smart city infrastructure management.

Ms.Anuradha Vattem, Chief Technology Architect mentioned that the idea of building a Digital Twin has been triggered when an MOU for establishing Centre of Excellence for Water (Water COE)with Hyderabad Metropolitan Water Supply and Sewerage Board(HMWSSB) last February and one of the problems discussed was the Digital Twin for Water and Sewerage Treatment Plant.

In continuation with that, the team started understanding and thinking on how Digital Twin can be applied and used for Utility networks like water. And ZF has facilitated and fuelled our idea in building the first Digital Twin for a water network in IIITH Smart City Living Lab.

In brief about the product, an area of water network in the Kohli research Block was identified where Different nodes (water quality, water flow, water level and motor control) were deployed. After extensive research into existing software options and exploring all possibilities, the team opted to develop its own software stack, tailored specifically for this project. It has used the standard stack used for smart city solutions (including the oneM2M interoperable layer).

The ZF Team is led by Mr. Krishnaswamy Jambunathan, Vice President and Head – of Tech Center India at ZF Group and Rakesh Mishra, Head Of Finance. has graced the official launch of the Digital Twin at the Campus. Mr. Krishnaswamy Jambunathan appreciated the team’s effort towards developing the platform.

The successful implementation of the Digital Twin technology has garnered immense satisfaction from the ZF Team. Today’s launch event marks the culmination of this collaborative effort and paves the way for wider adoption of this groundbreaking solution.

After the Launch, Mementoes were given to the team who worked on the Digital Twin Project as a token of appreciation.

Dr Deepak Gangadharan says “The Water Network Twin project with ZF is very timely, given the National initiative of Sangam Digital Twin by DoT. This demonstrates the commitment and expertise of IIIT-H in being one of the major contributors in the Digital Twin space for Smart City solutions”.

Following the launch, the Smart City Living Lab and ZF technologies teams engaged in discussions regarding the various activities to be planned as a part of the future collaboration. ZF team mentioned that they were happy with the progress made on the campus and are very much interested in working on more future collaborations.

Dr. Karthik Vaidhyanathan expressed that The biggest takeaway from this project has been in taking the concept of digital twin from lab to land thereby contributing towards the goal of sustainable smart cities. This experience has enabled our team to move towards the development of a platform that enables city stakeholders in building digital twins for different smart city use cases

Ms. Anuradha Vattem reiterated that this visit from ZF to the Smart City Living Lab proved fruitful and it marks the beginning of many more engagements with ZF in the coming years.

Whatfix Raises USD 125 Million Series E to Accelerate Expansion & Innovation of Digital Adoption Market

Bangalore, India, September 25th, 2024 –a global leader among digital adoption platforms (DAPs), today announced it has secured $125 Million in a Series E funding round, led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. The company is raising the new round at a significant premium, reinforcing its dominance as the leader in Digital Adoption Platforms (DAPs) and expanding into DAP adjacent offerings.

The investment will enable Whatfix to expand its category leadership and enhance its integrated product suite through organic growth and strategic acquisitions. The company also aims to expand its market presence in the US, EMEA, and APAC regions to strengthen its footprint in the global public sector.

Since its funding round in 2021, Whatfix has achieved remarkable growth, solidifying its position as a leader in the newly established DAP category. The company serves a marquee global clientele, including Arrow Electronics, Schneider Electric, and Avnet, along with partners like Microsoft, Salesforce, Infosys, and Accenture, who trust Whatfix to accelerate ROI on their technology investments. Supporting 80+ Fortune 500 companies, Whatfix registered top-decile performance with a 4.5X increase in annual recurring revenue (ARR) since its 2021 round, with new products contributing 15% of revenue.

Pioneering the concept of “Userization,” Whatfix shifts responsibility to technology, ensuring it adapts to users, not the other way around. By integrating GenAI throughout its product suite, offering digital adoption, product analytics, and application simulation, Whatfix accelerates this user-first approach, building an experience layer across the enterprise software stack. This empowers enterprises to maximize technology ROI while allowing employees to build greater efficiency.

“Enterprises are grappling with the complexities of digital transformation and the ever-increasing pressure to deliver exceptional user experiences,” said Khadim Batti, CEO and co-founder of Whatfix. “Whatfix’s innovation is evident through the launch of four new products since 2021, securing five US patents with 18 more in the pipeline. This investment will add more fuel to the tank, accelerating a new era of innovation for our industry, bolstering the unparalleled value we bring to our customers, and reshaping the future of software adoption.”

As per Gartner’s 2023 Market Guide, 70% of organizations are projected to use DAPs by 2025, highlighting the critical role digital adoption platforms play in driving enterprise success. Leading this transformation, Whatfix has been the top DAP on Deloitte Tech Fast 500™ for three consecutive years and is the only DAP vendor to receive Customer’s Choice in the Gartner Peer Insights 2024 Voice of Customers for DAP report. Additionally, Whatfix is consistently recognized as a market leader in DAP reports from Gartner, Forrester, IDC, and the Everest Group.

“As organizations rapidly adopt an evolving array of AI-enabled technologies, Digital Adoption Platforms (DAPs) have become essential for successfully navigating digital transformation,” said Amy Loomis, Research Vice President, Future of Work at IDC. “DAPs provide valuable insights, empower users to be more agile, and drive significant business outcomes by accelerating application adoption and optimizing workflows. DAPs will evolve to address a broader range of enterprise needs, including AI-specific challenges, solidifying their role as a preferred approach to maximizing software ROI. By 2027, IDC predicts that 80% of G1000 organizations will rely on DAPs to mitigate technical skills shortages.”

Narendra Ostawal, Managing Director, Head of India Private Equity, Warburg Pincus, said, “Whatfix’s unique digital adoption platform is revolutionizing how organizations implement digital transformation programs, create outstanding user experiences, and empower users to fully leverage software functionalities and enhance productivity. As a partner of choice for top global enterprises across industries, we believe Whatfix has immense potential to capitalize on the tailwinds and solidify its position in the high-growth DAP market. We are delighted to partner with the Whatfix team led by Khadim and Vara, as they steer the company towards its vision and goal.”

Narendra Rathi, Investment Director, from SoftBank Investment Advisers, added, “Since our initial investment in 2021, we are pleased to see Whatfix’s strong growth and sustained innovation. Their role in the digital transformation journeys of Fortune 500 companies is a testament to their customer focus. We are excited to continue backing Khadim and Vara as they enter their next phase of growth.”

“From day one, Whatfix has truly put us, the customer, first,” said, Jochen Heidner, Project Manager of Purchasing Systems at Mercedes-Benz and Whatfix customer for the CERTUS CC project. “Their digital adoption platform (DAP) has been instrumental in the CERTUS digital transformation journey, simplifying complex processes and empowering our teams to achieve more. What’s truly remarkable is their exceptional customer support—they’ve been helpful, and genuinely nice and supportive every step of the way.”

Adam P. Burden, Global Innovation Lead from Accenture LLP, said, “Software is more user-centric than ever, and Whatfix is at the forefront of this innovation in user enablement.  With Whatfix, you can tailor applications to each user’s workflow, optimize efficiency and create great outcomes. By using Whatfix’s AI-powered product suite—including application simulation, analytics, and digital adoption—our clients can better leverage both their existing and new technology investments. With the capabilities of Whatfix, we’re able to build products where the software serves the user, not the other way around. We look forward to our continued success together.”