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All posts by K S Krishna

Hitchki Launches ‘Premiere’ Menu in Nagpur

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17th December 2024 – Hitchki, the iconic Bollywood-themed resto-bar renowned for blending nostalgia with innovative culinary and cocktail creations, proudly announces the launch of ‘Hitchki Premiere,’ its all-new menu at the Nagpur outlet. The revamped menu aims to elevate the culinary experience of Nagpur’s patrons, celebrating India’s rich diversity in food and spirits through a unique amalgamation of traditional and modern flavors.

The ‘Hitchki Premiere’ menu orchestrates a sophisticated fusion of timeless traditions and modern trends. Leading this culinary ensemble is the Firecracker Chicken, an exemplary signature dish embodying the restaurant’s innovative approach. The beverage program emerges as a standout feature, highlighted by artisanal concoctions that narrate their own stories. Nostalgia takes center stage with Gulaabo, a cocktail that infuses gulabi bubblegum with rum, while Chulbuli Saami offers an intriguing blend of tequila, Jagdalpur tamarind, and date palm jaggery. Adding to this gourmet journey are signature creations such as Raag and Mexico 2 China, each contributing their distinctive flair to this elevated dining experience.

Sonali Mullick, Head of Operations and Mixologist at Bayroute and Hitchki shared the inspiration behind the menu: “At Hitchki, we’ve always believed in celebrating cultural diversity through unparalleled innovation. ‘Hitchki Premiere’ reflects our commitment to showcasing unique flavors and stories with a signature Bollywood twist. It’s not just about food and drinks—it’s about reliving cherished memories and connecting with our roots through a shared love for cinema and cuisine.

The new menu is thoughtfully designed to bring people together, celebrating the culinary traditions of India and the world while offering modern interpretations.
Ajay Thakur, Corporate Chef at Hitchki and Bayroute, elaborated: “The carefully curated menu allows us to revisit the essence of regional cuisines while giving each dish a modern, Bollywood-inspired twist. We aim to take every guest on a flavorful journey across the diverse culinary landscape of India.”

Over the years, Hitchki has delighted guests with its bold fusion of Bollywood nostalgia and culinary innovation across its outlets in Mumbai, Bangalore, and Nagpur. In response to evolving tastes and the growing demand for innovative spirits crafted with local ingredients, the ‘Hitchki Premiere‘ menu offers a fresh perspective. From street-style delicacies to global favorites reimagined with a desi twist, Hitchki continues to deliver a gastronomic experience that captures the essence of Indian culture.

Consortium Gifts x IIT Bombay Techfest 2024

Mumbai, India, 17th December 2024: One of Asia’s leading corporate gifting companies, Consortium Gifts, is proud to announce its collaboration with IIT Bombay’s prestigious Techfest 2024, Asia’s largest science and technology festival, taking place from 17th December – 19th December 2024. As the official gifting sponsor for this landmark event, Consortium Gifts will be adding a touch of elegance and excitement to the experience with its exclusive range of products from celebrated brands such as Shantanu & Nikhil, Hugo Boss, Boardroom (the in-house luxury brand), and more.

In addition to its sponsorship, the corporate gifting leaders will engage attendees through an exciting interactive gifting booth, offering a closer look at their luxurious, innovative gifting solutions tailored for the tech, business, and corporate sectors. Highlighting this collaboration, Mr Gaurav Bhagat, Founder and Managing Director of Consortium Gifts, will be featured as one of the esteemed speakers and moderators at a renowned panel discussion.

The panel will include celebrated leaders from the technology space, discussing cutting-edge innovations and shaping the future of tech in India and beyond. Techfest 2024 promises to be a transformative experience, bringing together bright minds, entrepreneurs, and leaders to explore the latest in technology and innovation. Consortium Gifts’ partnership reinforces its commitment to elevating corporate gifting, blending luxury with purpose. Join us at IIT Bombay Techfest 2024 for an unforgettable experience, where technology meets luxury, and excellence in gifting takes center stage.

Walplast Celebrates Education and Empowerment for Girls in Pune

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16th December 2024: Walplast, a leading manufacturer of building and construction materials, continues to empower underprivileged girls through education. In collaboration with Project Nanhi Kali, Walplast’s CSR division, the Walplast Welfare Foundation hosted a special event in Pune. This time, Walplast visited the school, engaging directly with the girls in their community and offering an interactive experience that left a lasting impact. Over 75 girls from grades VI to VIII participated in the event, where Walplast employees not only provided educational resources but also spent quality time with the girls, sharing stories and building meaningful connections.

The event was filled with magic, dance, storytelling, enactments, a movie screening, and a fun quiz session—activities thoughtfully organized by Walplast employees. The girls were enthusiastic, fully engaged, and actively participated in every part of the event. Their joy and eagerness to learn were palpable, making it a memorable and cherished experience for everyone involved. Walplast’s continued efforts aim to break through the hard-to-abate barriers that many of these girls face in their pursuit of education, helping to create a more equitable future.

Mr. Kaushal Mehta, Managing Director of Walplast, stated, “It was truly inspiring to see the enthusiasm and creativity of the girls at the event. This initiative goes beyond providing resources—it’s about showing these girls that they matter, that their dreams are valid, and that they have the strength to overcome the challenges they face. We believe that education, combined with life skills and vocational training, is the foundation of empowerment. By equipping these girls with critical thinking, decision-making, and communication skills, we are helping them build the confidence they need to face their future and break through the barriers in their path. Ultimately, this initiative is about giving them the tools and courage to dream big and the skills and confidence to turn those dreams into reality.”

Aniruddha Sinha, Senior Vice President – Marketing, CSR & Business Head – P2P Division at Walplast shared: Celebrating with these young girls allows us to connect beyond academics, offering support that builds resilience and essential life skills for their growth. The recent event was a resounding success thanks to our dedicated employees; it was filled with joy and learning. The girls’ enthusiasm highlighted the transformative power of education and self-belief. Our initiative not only provides educational resources but also strengthens emotional intelligence and problem-solving skills—key to overcoming life’s challenges. Seeing their optimism reinforces our commitment to empowering them to shape their own futures.”

Walplast’s event in Pune follows the success of recent programs in Navi Mumbai and Nashik, where over 100 and 160 girls participated in educational and skill-building activities respectively. Through these initiatives, the Walplast Welfare Foundation is committed to making a real difference in the lives of underprivileged girls.

This year marks the continuation of Walplast Welfare Foundation’s efforts to support the education of 1,000 girls in several cities including Pune, Nashik, Navi Mumbai, Varanasi, and Prayagraj. The program focuses not only on academic support but also on sports, leadership training, and life skills—equipping girls from economically disadvantaged backgrounds with essential skills for success.

Last year, Walplast’s initiatives helped over 800 girls in districts such as Palghar, Bharuch, and Varanasi—reflecting the foundation’s dedication to social responsibility. This event in Pune further underscores Walplast’s ongoing commitment to fostering positive social change by supporting girls in their pursuit of education and self-reliance.

Continental Reveals Demo Car with Smart IQ Technologies

Intelligent Vehicle

December 16, 2024. Continental is offering an outlook into the near future of mobility at the Consumer Electronics Show (CES) in Las Vegas, which starts on January 7, 2025. Technological innovations for interaction between the automobile and drivers are presented in a specially constructed show vehicle – the “Intelligent Vehicle Experience Car”. These solutions could go into series production in the next three to five years. The demonstration at CES 2025, the world’s most important technology trade show, focuses on external communication between humans and automobiles, with a focus, among other things, on intuitive, touch-free access to the vehicle using biometrics. This means that the car recognizes users even before they get into the vehicle, interpreting facial and movement characteristics and deriving actions from them, such as opening and starting the vehicle or proactively opening the tailgate in the supermarket parking lot, for example. More importantly, it also identifies persons who are not authorized to use the vehicle and may approach it with criminal intent. In this case, the doors remain locked and a warning is activated.

Continental’s demo car is a concrete look at the software-defined vehicle, the automobile that is shaped and managed by software – and at the same time ushers in the era of biometrics for future vehicle generations. “Biometrics opens up completely new horizons for the mobility of tomorrow,” explains Dr. Claudio Longo, Head of Research and Advanced Engineering at Continental. The interaction between humans and machines in vehicles is crucial for a positive user experience. In the future, vehicles will also interact with their users even before the doors are opened. They will be able to interpret intentions, movements and facial expressions. For Jean-François Tarabbia, Head of Architecture and Network Solutions at Continental, intuitive access is a key component: “The car is on track to become a smart device, similar to a cell phone, which will use biometric technologies to take the user experience to a new level of security and comfort.”

Continental is already one of the leaders in smart device-based access solutions for series production by major automotive manufacturers. The innovations in the demo car at CES show what will be possible in the very near future.

Biometric technology: personalized interaction between people and their cars
The automobile is rapidly evolving into a software-defined vehicle. More and more functions are software-based. To ensure that the increase in functionalities, new technologies and innovative assistance systems do not make people feel uncomfortable, a harmonious, homogeneous and, above all, intuitive interaction with the automobile is essential for a positive user experience: for the well-being of the occupants, for their sense of comfort and, last but not least, for safety.

HMI – this abbreviation is crucial for the success of mobility concepts, today and tomorrow. Human Machine Interfaces are the key to intuitive interaction between users and the vehicle. The user experience begins when you approach the vehicle and experience support even before you enter it. Exterior HMI with audio and visual feedback is essential to confirm the status of the vehicle and
thus managing the cooperation between the vehicle and the user.

The intelligent vehicle from Continental focuses precisely on this first, crucial contact between people and their cars. To achieve this, it uses the advantages of biometric recognition, as is familiar from the facial recognition used by many smartphone apps, for example. For the success of future intelligent interaction systems, it is crucial that customers are already accustomed to certain user experiences from other contexts and also expect such convenience solutions from a premium product such as a car. However, the intelligent vehicle goes further than previous smartphone generations: it anticipates the intentions of the user, understands the context and personalizes the interaction.

A wide range of functions are possible within the context of the vehicle-user relationship on the basis of biometrics. Among other things, Continental’s demo car demonstrates approach detection (the car detects approaching persons), user identification (the car identifies authorized persons by means of facial recognition), intention recognition (the car recognizes the intention of an approaching person, for example by interpreting a hand movement in the vicinity of the door), and intuitive trunk access (the trunk opens automatically when an authorized person looks in the direction of the tailgate for a certain period of time). In the first generation of this innovation, the opening impulse is still triggered by a slight kick in the direction of the rear bumper.

Artificial Intelligence powers the new generation of cars
For these functions, Continental combines artificial intelligence algorithms and vehicle sensors that are already available in the vehicle for various applications. For example, as part of Continental’s smart device based access system CoSmA 360-degree cameras enabling parking functionalities can also be used together with proven ultra-wideband radar sensors to detect and identify people.

The demo car to be presented at CES showcases practical and, in some cases, already-proven technologies that Continental is continuously developing to meet new user demands and expectations. It also addresses specific challenges, such as the protection of personal data and the optimized management of energy consumption, to avoid draining the batteries. The connection to a secured cloud makes it possible to integrate new intelligent functions into the vehicle wirelessly “over the air” over the entire life-cycle of a car.

Cryopreserved Stem Cell Donation Marks Breakthrough in Blood Cancer Care

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December 16, 2024 – For many people with blood cancer worldwide, hope for a cure lies in the cryotanks of the DKMS Stem Cell Bank. The international non-profit organization DKMS is dedicated to providing people with blood cancer a chance at a second life. Since November 2023, the DKMS Stem Cell Bank has been cryopreserving and storing surplus blood stem cells, with the consent of donors, that remain after the initial donation. These cryopreserved stem cells are then made available to patients and transplantation centers worldwide for stem cell transplantation. Just one year after the first stem cells were stored in the cryobank, the first patient successfully received a cryopreserved stem cell donation.

Every 27 seconds, someone in the world is diagnosed with a blood cancer or a blood disorder, and for many people affected a stem cell transplantation is the only hope for a cure. For both initial and repeat transplants, finding a match and getting the stem cells to the patient as quickly as possible is very important as this has a major impact on survival. But even when a match is found, it can take up to 12 weeks before transplantation takes place, making the procedure a race against time. It remains a race against time.

Therefore, it is important to develop additional approaches to stem cell transplantation to speed up the process. This urgent need was the initial motivation to expand the activities for processing and storing cryopreserved stem cells for the DKMS Stem Cell Bank. Experience Studies show that the average stem cell donor produces more stem cells than are needed for a transplant. If the donor meets certain criteria and gives consent, the excess cells collected during apheresis are preserved at very low temperatures. The scientific term for preserving these types of cells is cryopreservation (from the Greek “kryos”, cold). In this state, the cells can be stored in special cryotanks, until they are requested for another person with blood cancer. Once a request is received, it usually takes up to three business days to transport the material – an advantage that saves valuable time in the race against blood cancer. “This approach is straightforward and one hundred percent ethical for our voluntary donors. We only approach those who donate to a specific person anyway. This way, our donors can save two lives with one donation,” said Dr. Alexander Platz, Medical Director of the DKMS Stem Cell Bank.

First transplantation of stem cells from the cryotank

The first transplantation of such cryopreserved stem cells from the DKMS Stem Cell Bank showed that this is not just theory. The patient received this transplant as a second graft. The stem cells used were cryopreserved and stored at the time of the first transplant. The fact that the cells were already available in the DKMS Stem Cell Bank had many advantages: the confirmatory typing and the preliminary examination had already been carried out, and the donation arrived at the transplantation center within a few days. This allowed the patient to receive the stem cells he needed as soon as possible. At the same time, the donor did not have to make any additional effort, since a second donation was not necessary. A second donation is not a single case. Generally, about one in 30 donors donates stem cells for a second time, mostly for the same patient. Since the stem cells have been stored in the DKMS Stem Cell Bank, this will not always be necessary in the future – two stem cell grafts were obtained from one collection, and both have now been used.

The first transplantation of cryopreserved stem cells from the DKMS Stem Cell Bank proves that this approach is more than just a theory. The patient received the transplant as a second graft, using stem cells that had been cryopreserved and stored at the time of the initial transplant. Having these stem cells readily available in the DKMS Stem Cell Bank offered several advantages: confirmatory typing and preliminary examinations had already been completed, and the donation reached the transplantation center within a few days. This enabled the patient to receive the necessary stem cells as quickly as possible without requiring the donor to undergo another procedure, as a second donation was unnecessary.

Second donations are not uncommon; approximately one in 30 donors donates stem cells a second time, usually for the same patient. However, with stem cells now stored in the DKMS Stem Cell Bank, such additional donations may no longer be required in many cases. From a single collection, two stem cell grafts were obtained and have both been successfully used.

“The whole team in Dresden was very happy about this first stem cell transplantation from the DKMS Stem Cell Bank. The delivery process from the cryotank to the patient and the transplantation went smoothly, but now we have to keep our fingers crossed. We truly hope that the treatment will now have the desired effect,” said Dr. Alexander Platz.

The DKMS Life Science Lab, the Clinical Trials Unit, the DKMS Collection Center and the Collaborative Biobankare further facilities that contribute to research and development in the field of stem cell donation in the science hub of Dresden, Germany.

In this case, the DKMS does not disclose any further information in order to maintain anonymity. Patients should be given the opportunity to fully concentrate on themselves and their recovery during this physically and mentally difficult time. Only after a two-year period and with the consent of both parties can anonymity be rescinded.

Sterlite Power Bags INR 725 Crores from GEF Capital and ENAM

December 16, 2024, Sterlite Power, a market leader in the power transmission conductors and cables space, has successfully raised INR 725 crore in a primary fundraise round from GEF Capital Partners and ENAM Holdings. As part of Sterlite Power’s demerger exercise, the Global Products and Solutions (GPS) business was hived out and is now an independent company since October 2024. This is the first fundraise for the products and solutions business since its inception. The funds will be used for the ongoing capex expansion and drive strategic growth initiatives by enhancing production capabilities, accelerating new product development, and expanding presence across key international markets. The GPS business has sustained its growth trajectory, securing orders worth INR 2,715 crores in H1 FY25. As of November end, the open Orderbook of the GPS business stood at Rs 6700 Crs. This underscores Sterlite Power’s robust market position in both domestic and international market segments.

Pratik Agarwal, Managing Director, Sterlite Power Transmission Limited, said, “Securing this funding marks a significant milestone for Sterlite Power’s GPS business. This investment will significantly bolster our ability to deliver cutting-edge solutions and advanced technology to the market. With this fund raise, we will be better equipped to deliver innovative, reliable power solutions that support the energy transition and meet the growing demand for clean energy across India and the world.”

On the investment in Sterlite Power, Alipt Sharma, Partner at GEF Capital Partners LLC, said, ” Decarbonizing transmission networks is a key part of the transition to a low-carbon economy. Further, the growth of renewable energy necessitates modernization and upgradation of transmission networks. We are excited to partner with Sterlite Power and support their portfolio of efficient and reliable products that will catalyse efficiency in power transmission.”

Sterlite Power Transmission (SPTL) has formally demerged into two companies. The demerged company viz., SPTL will now house the power capital goods business, comprising of cables, conductors, and specialized services. The resulting entity Sterlite Grid 5 Limited (SGL5) will house the transmission concessions business. Each shareholder of SPTL has received shares of SGL5 in the ratio of 1:1. This pivotal decision marks a significant milestone for our organization as we position ourselves for focused growth across two distinct business verticals.

Sterlite Power over the last three decades, has been delivering modern and dependable power transmission solutions globally. The company offers a wide range of solutions in the conductors and cables segment. The product portfolio has a comprehensive range of products and services such as High-Performance Conductors, Optical Ground Wire, and HV/EHV Power Cables. These products are designed to meet the evolving demands of the power sector, facilitating the integration of renewable energy ecosystems, enhancing grid resilience, and reducing overall transmission losses. Additionally, Sterlite Power provides specialized Engineering, Procurement, and Construction (EPC) services that focus on expanding existing transmission capacity through uprate and upgrade by leveraging its expertise in complex product execution to deliver efficient, high-quality infrastructure solutions.

Axis Capital was the exclusive financial advisor for this transaction and Khaitan & Co. acted as the legal counsel.

Paytm’s Christmas Deal: 12% Off on Travel and Ticket Cancellations”

PR Paytm

One97 Communications Limited (OCL) which owns the brand Paytm, India’s leading payments and financial services distribution company and the pioneer of QR, Soundbox, and mobile payments, has launched its ‘Home for the Holidays’ campaign to make holiday travel more affordable. With this festive offer, users can enjoy a 12% exclusive discount on bus and flight bookings, along with reduced cancellation charges for train tickets, ensuring a seamless and budget-friendly travel experience.

Furthermore, Bus travelers can enjoy a 12% discount of up to ₹300 per booking by applying the promo code “BUSHOME.” First-time train ticket users can take advantage of Paytm’s ‘Free Cancellation’ service, which offers a 100% fare refund at a nominal fee of ₹49 for non-AC bookings and ₹99 for AC bookings. For flight travelers, Paytm is offering a 12% discount of up to ₹1,000 on both domestic and international bookings with the promo code “FLYHOME.” These exclusive offers are available to all users, making holiday travel more affordable this Christmas and New Year. ‘

How to Avail the ‘Home for the Holidays’ Offer:

Visit Paytm Travel’s Social Media Channels: Look for the campaign link shared across Paytm Travel’s social media platforms.
Click on the Link: Follow the link to the campaign microsite.
Fill in Your Details: Complete the required information on the microsite and submit the form.
Receive Your Offer: After submitting your details, you’ll receive an email with all the offer details, including the promo codes to use.

With this initiative, Paytm aims to inspire people to gift themselves the joy of a special trip this festive season, while helping families reunite or enjoy holiday getaways without the burden of travel costs.

Paytm spokesperson stated, “With our ‘Home for the Holidays’ campaign, we aim to make travel more accessible and affordable, enabling people to reunite with their loved ones during the festive season. With exclusive travel discounts, we hope to inspire users to create cherished memories and gift themselves the joy of a meaningful holiday this Christmas and New Years.”

Paytm has partnered with leading banks, including State Bank of India (@ptsbi), HDFC Bank (@pthdfc), Axis Bank (@ptaxis), and Yes Bank (@ptyes), to power seamless and secure UPI payments.

The platform allows users to link their bank accounts and create UPI IDs for seamless transactions, including self-account transfers, peer-to-peer payments, online and offline purchases, and account balance checks within the app. Features like UPI Lite for small-value transactions, download UPI statement for all UPI transactions done on the Paytm app, RuPay Credit Card linking for UPI, and UPI Lite auto-pay service further enhance the payment experience. Additionally, Paytm also supports international UPI payments in countries like the UAE, Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal.

MAAC 24FPS 21st Edition Celebrates AVGC Talent”

Winners of 3D Animation Short Film category at 24FPS 2024

December 16, 2024: MAAC (Maya Academy of Advanced Creativity), a premier institute pioneer in high-end 3D animation, VFX, Game Design, and Digital Design recently hosted its 21st edition of 24FPS International Animation Awards – India’s most sought-after international animation awards on 13th December 2024 at Hotel Sahara Star, in Mumbai. Over a thousand luminaries from the Media & Entertainment industry came together to celebrate incredible talents from around the world at this grand event. With over 6000+ students participating in over 40 categories; this groundbreaking event witnessed an audience from all over the country India and abroad.

24FPS is one of the most awaited events for the AVGC (Animation, VFX, Gaming & Comics) community, where thousands of students participate in various categories to bring their imagination to life and create work on par with industry standards. 24FPS also has enthusiastic global participants who showcase their artistic flair in the external categories of the awards meant for students, creative professionals and renowned studios. 24FPS International Animation Awards saw huge participation of 1500 plus independent entries (External category) from 100 countries, over the years, noteworthy amidst these being Vietnam, United Kingdom, France, South Africa, Singapore, Germany, Brazil, Japan, and Indonesia, among others.

Over 400 industry leaders and professionals attended this dazzling awards night to witness on of the most revered events of the Indian Media and Entertainment Industry. Awards were given across categories such as Best 3D Animated Short Film, Best VFX Film, Digital Film Making, 3D Game Assets, AI Digital Comics and many more. The distinguished panel comprised of senior personnel from top production houses & institutions such as Ashish Kulkarni, Chairman, FICCI AVGC-XR Forum, Omjiwan Gupta, Education Leader – India & South Asia, Adobe, Viral Thakkar, Creative Director, ReDefine India, Munjal Shroff, CEO Graphiti & Co-Chairman of the FICCI AVGC Forum, Rajiv Chilaka, Founder & CEO Greengold Animation and Bejoy Arputharaj, CEO, PhantomFX, amongst many others. The awards showcased exemplary pieces of art in various categories and over 400 participants among those were awarded on the virtual stage.

In the special “Movers and Shakers” category, the audience was captivated with the presence of Jashwanth Bopanna who was awarded the ‘Reality TV Icon of the Year’, Aditya Shetty as the ‘Popular Male Comedy and Creative Content Creator’, Ravish Shetty as the ‘Emerging Content Creator Comedy, 2024’, Vishakha & Divesh as ‘Emerging Couple Content Creator 2024’ and Bigg Nerds as the ‘Best Comedy Group Creators, 2024’.

Renowned professionals and respected leaders from the media & entertainment industry joined the celebration. PhantomFX was recognized with the VFX Excellence Award 2024. 88 Pictures were awarded with the Animation Excellence Award 2024. Nazara Technologies was honored with Gaming Excellence Award 2024. Ogilvy took home the Design & Innovation Excellence Award 2024 and, Adobe won the Technology Innovation Award 2024.

Mr. Atul Jain, Managing Director & Chief Executive Officer, Aptech Limited said, “We are thrilled to have hosted the 21st edition of the MAAC 24FPS International Animation Awards. This prestigious event celebrates exceptional creative works, recognized by an esteemed jury. Over the years, it has been a joy for all of us at Aptech and MAAC to witness the tremendous growth of this powerful platform for showcasing the best talent in the media and entertainment industry.”

He further added, “MAAC is committed to meeting the growing demand in the AVGC industry by fostering young talent and preparing them for professional success. Events like 24FPS celebrate creativity and help build a strong community of skilled professionals. Congratulations to the winners and all participants for their exceptional work and admirable spirit. A heartfelt thanks to the esteemed jury for their valuable guidance and support.”

According to the FICCI EY M&E 2024, the Media and Entertainment (M&E) sector in India is experiencing substantial growth, with a predicted increase from INR 2.55 trillion to INR3.08 trillion by 2026, representing a compound annual growth rate (CAGR) of 10.2%. The animation segment grew by 6% in 2023, reaching INR114 billion, while VFX expanded by 10% in India. Notably, the Indian M&E sector is projected to expand at a CAGR of 10%, contributing an additional INR 763 billion over the next three years. New media is expected to account for 61% of this growth, with animation and VFX contributing 9%, and television also adding 9%.

With the best-in-class curriculum and 6 edge advantages like technical skills, industry readiness, creativity, teamwork, working under deadlines, resilience, and personality development MAAC is regularly training students in various aspects of the Media & Entertainment Industry viz 3D Animation, VFX, Gaming, Digital Design & Broadcast. MAAC believes that initiatives & platforms such as MAAC 24FPS plays a far crucial role in not just skilling the youth but also preparing them for a successful career in the Media & Entertainment Industry.

24FPS is a marquee event that has created long long-lasting impact on the AVGC sector in India, over the last two decades. Students, teachers, creative professionals, and industry veterans – all look forward to this awards & gala evening, by MAAC and Aptech, to identify, inspire, and initiate groundbreaking initiatives that can take the VFX, Gaming, comics, animation, and digital design segment of India to greater heights.

Tunes of Tradition’ by HCL Concerts Wows Delhi Audience

16th December 2024: HCL Concerts, a platform dedicated to promoting Indian music and dance, hosted ‘Tunes of Tradition’ at Kamani Auditorium, New Delhi. The event brought together two legendary artists—Pt. Rajendra Prasanna, a maestro of both the shehnai and bansuri, and Mame Khan, the celebrated Rajasthani folk singer—who delivered an evening of unparalleled musical brilliance.

The concert took the audience on a soulful journey through India’s diverse musical heritage. Pt. Rajendra Prasanna, hailing from the illustrious Benaras Gharana, mesmerized the listeners with his mastery over the shehnai and the bansuri. His performance featured timeless ragas, beautifully balancing traditional purity with creative improvisations, captivating the audience throughout. Mame Khan, with his rich and powerful voice, brought the vibrant rhythms and melodies of the Manganiyar tradition to life. Performing iconic folk compositions and his popular tracks like Chaudhary, he transported the audience to the heart of Rajasthan’s desert soul.

The concert received an enthusiastic response, with the audience deeply moved by the performances. The evening showcased the beauty and diversity of Indian music, blending classical and folk styles in a way that resonated with listeners of all ages.

Speaking about the event, Pt. Rajendra Prasanna said, “Music has the power to transcend boundaries and touch the soul. Performing for an audience that appreciates the nuances of classical music was truly inspiring. I am grateful to HCL Concerts for creating such a wonderful platform to celebrate the beauty of Indian classical music.”

Mame Khan added, “Rajasthani folk music is the heartbeat of the desert, and sharing its vibrant energy with the audience tonight was an unforgettable experience. I thank HCL Concerts for showcasing the diversity of India’s musical heritage and bringing artists like me closer to music lovers.”

Anshul Adhikari, Head of HCL Concerts reflected on the success of the event, saying, “Tunes of Tradition is a testament to HCL Concerts’ dedication to preserving and promoting the rich musical traditions of India. We strive to bring together legendary artists and unique performances to inspire new generations while honouring our cultural roots. Tonight’s concert was a perfect blend of tradition and innovation, resonating with our vision to make Indian classical and folk music accessible to diverse audiences. The overwhelming response from the audience motivates us to continue our journey of nurturing and celebrating the timeless art forms of India.”

With events like ‘Tunes of Tradition,‘ HCL Concerts aims to preserve and promote India’s rich musical legacy. By bringing together iconic artists and diverse audiences, it strives to bridge the gap between tradition and modernity, ensuring the beauty of Indian classical and folk music continues to inspire future generations.