All posts by Mansi

Geeta Manek Receives Lifetime Achievement Award from Maharashtra State Hindi Sahitya Academy

Mumbai, 21 March 2025: Renowned author, playwright, and journalist Geeta Manek was conferred the prestigious Lifetime Achievement Award by the Maharashtra State Hindi Sahitya Academy for her exceptional contribution to Hindi literature as a non-Hindi writer. The award recognizes her remarkable work, particularly her docu-novel Sardar: The Game Changer (Hindi), which vividly narrates the unification of India under the leadership of Sardar Vallabhbhai Patel. The Hindi edition of the book was released by Honorable Home Minister Shri Amit Shah, further cementing its significance in the literary and historical landscape.

Geeta Manek’s Sardar: The Game Changer is a masterful blend of history and storytelling, offering readers an engaging account of how Sardar Patel unified 565 princely states to form modern India. The book’s impact transcended literature, inspiring a 62-episode television serial telecast on Doordarshan. Manek not only authored the book but also co-wrote the screenplay and dialogues for the serial, showcasing her versatility as a writer. The serial, produced by K.C. Bokadia, brought Sardar Patel’s legacy to life for millions of viewers.

Geeta Manek has made significant contributions to literature, theatre, and journalism. Her plays, including Dr. Anandibai Like Comment Share, have been performed in Gujarati, Hindi, Marathi, and English at prestigious venues such as Prithvi Theatre, NCPA Experimental, and international drama festivals. Notably, she is the only Indian writer to have personally adapted her play into four languages.

Manek’s literary journey began in journalism, where she worked with prominent publications like Abhiyaan, Femina Gujarati, Gujarat Samachar, and Sandesh. She currently serves as the Magazine editor of Mumbai Samaachaar, one of Asia’s oldest newspapers. Her diverse body of work includes novels, historical docu-novels, plays, travelogues, and children’s books. Some of her notable works include Smiley and Clipi (a set of children’s books), Mrugjal, Tamara Vina, and Chaardhaam Yatra.

Geeta Manek’s achievements extend beyond writing. She is a sought-after speaker at international book fairs and literary festivals. Her ability to weave history, culture, and human emotions into compelling narratives has earned her a distinguished place in Indian literature.

The Maharashtra State Hindi Sahitya Academy’s Lifetime Achievement Award is a fitting tribute to Geeta Manek’s unwavering dedication to Hindi literature and her extraordinary ability to inspire through her words. Her work continues to resonate with readers and audiences, ensuring that the legacy of Sardar Patel and other historical figures remains alive for future generations.

Chennai Super Kings Name Ludic as Official Footwear Partner for Upcoming Season

India, 21st March 2025: Ludic, a footwear-first lifestyle brand renowned for its distinct and playful approach to fashion, has collaborated with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons. As part of the collaboration, Ludic has unveiled an exclusive CSK-inspired footwear and fragrance capsule designed to delight the #Yellove army.

Cricket isn’t just a sport in India – it’s the biggest festival that takes over conversations, streets and the screens. As one of the most successful and beloved cricketing franchises, CSK commands a massive fan-following. This collaboration not only marks CSK’s first-ever official footwear partnership but also a significant milestone for Ludic, positioning the brand at the centre of India’s cricketing frenzy. With millions tuning in and stadiums packed with passionate supporters, this collaboration ensures more eyeballs on Ludic, allowing it to connect deeply with CSK’s fanbase.

The 2025 capsule brings together bold style and everyday comfort with an exciting lineup of footwear and fragrances. Fans can expect a range of exclusive merchandise thoughtfully designed with cultural nuances that resonate with their love for the game and their favourite as they cheer for them throughout the season.

The Footwear Capsule features two standout sneakers and sliders.

• Manjal: All about convenience, this sneaker features a sock-like upper for a snug fit and no-tie laces for easy on and off. Meanwhile,
• Yellove Toe: An upgraded version of one of Ludic’s bestsellers, this classic silhouette features a vegan leather upper with a yellow toe that screams CSK. It also includes extra branded laces for a touch of customisation.
• Banana Chips Sliders and Marina Blue Sliders: Essential for all things casual, they are made with CloudFrame™ material that delivers unwinding comfort, while the recovery EVA footbed delivers all-day support.

Alongside this, Ludic has also introduced a Fragrance Capsule featuring two perfumes for men and women. For men, Marina blends juniper, ginger, and tonka beans, while Kaaram delivers an intense mix of grapefruit, saffron, and leather. For women, Malligai captures notes of jasmine, black pepper, and sandalwood, whereas Thangam offers a fresh fragrance with lemon, peony, and patchouli.

Talking about this partnership, Ishit Jethwa, the Founder of Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”

He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”

While Ludic has always been a footwear-first lifestyle brand, securing a partnership of this scale helps the young brand establish its lifestyle credentials. The launch of a premium fragrance line through this collaboration further reinforces the brand’s commitment to expanding its footprint beyond just footwear, offering fans a complete style experience. It is a strategic move that enables Ludic to tap into the energy of cricket and CSK’s fanbase, positioning itself as a brand that understands and celebrates India’s evolving lifestyle preferences.

The CSK capsule is available on Ludic’s website, e-commerce platforms, and CSK’s digital store. Fans can also find the collection offline in select multi-brand stores, with exclusive Ludic kiosks set up at all CSK home games at Chepauk Stadium.

India, the Wait is Over The HMD Barbie Phone is Now Available Exclusively on HMD.com

New Delhi, 21st March 2025: Human Mobile Devices (HMD) has partnered with Mattel to launch the HMD Barbie Phone, a retro-inspired flip phone designed for those seeking a break from smartphone overuse.

The bright pink device features a mirror on the front, two interchangeable covers (1992’s Totally Hair Barbie design and a vintage ‘shooting heart’ pattern), and comes with customization options including crystal stickers and Barbie-themed charms on a beaded phone strap.

Commenting on the launch, Ravi Kunwar, VP and CEO, HMD India and APAC said “In today’s hyper-connected world, we’re proud to offer a refreshing alternative with our Barbie-inspired feature phone. By partnering with this beloved cultural icon, we’re committed in helping people to take meaningful breaks from the constant digital noise without sacrificing style or fun. This collaboration perfectly aligns with the growing demand for feature phones and Barbie’s enduring popularity. We’re thrilled to bring this unique device to consumers who want to occasionally disconnect from their smartphones and reconnect with what truly matters.”

Ruth Henriquez, Head of Licensing at Mattel EMEA commented, “At Mattel, our dedication to innovative design continues to drive everything we create. This exciting Barbie phone collaboration with HMD addresses the growing desire for mindful technology use while delivering the playful experience our fans expect. The delightful Easter eggs and thoughtful features HMD has incorporated create a truly special product that celebrates the Barbie brand in an entirely new way. We’re confident this unique device will captivate Barbie enthusiasts across India and offer them a fresh way to connect with a brand they love.”

The phone blends retro charm with practical features, sporting a Y2K-aesthetic 0.3MP camera, generous nine-hour talk time, and convenient dual SIM functionality. Users can expand storage up to 32GB via microSD and enjoy the S30+ operating system across its dual-screen design (2.8″ internal and 1.77″ external displays).

Style-conscious consumers can get their hands on this limited-edition device during the celebration sale, exclusively at www.hmd.com , starting at 12 Noon on March 20, 2025.

Pluxee Kicks Off 3rd Summer Carnival with 2% Cashback & Exciting ₹10,000+ Rewards

Mumbai, 21 March 2025: Pluxee is set to strengthen the wellbeing of corporate India with the launch of the third edition of Pluxee Summer Carnival this April, bringing together extra savings, exclusive giveaways, and enhanced purchasing power to make employee benefits even more rewarding.

As part of this exciting initiative, Pluxee will soon be introducing self-loading. With this feature, consumers can add their personal funds to their Benefits-wallet (over and above corporate credits) enabling instant top-ups and additional savings. Pluxee cardholders will now earn 2% unlimited cashback on every self-load, ensuring greater value every time they add funds.

Pluxee is offering a joining bonus for new users upon sign-up. Additionally, premium membership advantages through Pluxee Pro unlock ₹8,400+ in savings across top brands in lifestyle, travel, food, and wellness for a nominal cost of ₹99 for 6 months. To celebrate Women’s Day, Pluxee offered a special deal especially for its female consumers. All female consumers of Pluxee could subscribe to Pro for just ₹1 for 1 week around Women’s Day (8th – 14th March 2025).

Pluxee is offering mega weekly prizes, including premium gift cards and a chance to win an iPhone 16 every week in April and May.

“The Pluxee Summer Carnival goes beyond savings—it’s about empowering Pluxee cardholders with financial flexibility and joyful experiences. With exciting rewards, seamless benefits, and spectacular savings, we continue to be a trusted partner in enhancing the purchasing power of our consumers.” said Harish Sarma, Marketing & Product Director, Pluxee India.

Pluxee’s commitment to making everyday spending smarter and more rewarding is the core of this initiative. By combining premium membership advantages, instant cashback, and exciting prizes, Pluxee is redefining the way consumers make the most of their employee benefits.

Kusha Kapila & Srishti Dixit Confront Their Fears in ‘Behan Darr Gayi Na,’ Streaming Soon on JioHotstar Sparks

Mumbai, March 21, 2025: JioHotstar’s Sparks has been winning hearts with its engaging content and fun narratives. Post back-to-back successful launches like 7 Days Live, Insider With Faisu, and Thugesh Vs The World, JioHotstar has now announced Behan Darr Gayi Na. A high-energy, laugh-out-loud challenge show where the internet’s favourite queens of comedy—Kusha Kapila and Srishti Dixit—push past their worst fears in the most unpredictable ways. The show promises a never seen before, unfiltered mix of fear, fun, and friendships.

Each episode sees the duo taking on outrageous dares, from terrifying heights to spine-chilling ghost hunts, all while keeping the humour alive. Viewers can expect chaotic reactions, hilarious meltdowns, and a whole lot of unexpected twists as they tackle everything from vampire facials to bungee jumping.

Speaking about her experience, Kusha Kapila shared, ” Behan Darr Gayi Na is the ultimate mix of guts and giggles! Every episode throws us into wild, fear-inducing challenges, but the best part? Turning sheer terror into comedy with Srishti by my side. It’s chaotic, it’s hilarious, and it’s unlike anything we’ve ever done before. We’re beond excited to bring this madness to life with JioHotstar ‘Sparks,’ a platform that’s giving digital creators a mainstream stage to experiment, entertain, and push creative boundaries. It’s amazing to see our content get this kind of spotlight, can’t wait for everyone to experience the thrill with us!”

Adding to this, Srishti Dixit said, “Who knew fear and fun could go hand in hand? Behan Darr Gayi Na is about pushing our limits, facing fears everyone can relate to, and having our sisterhood fuelling us through absurd, funny and panic-filled moments. Kusha and I are facing our fears and we hope to make you laugh with our behenanigans! Partnering with JioHotstar ‘Sparks’ has made this journey even more special, giving digital creators a space to bring their craziest ideas to life on a mainstream platform. It’s a game-changer for creator-led content, and we can’t wait for everyone to be part of this wild ride!”

ALDO Launches Wildflower Collection for Spring Summer 2025 with Janhvi Kapoor

21st March 2025: Spring is here and it’s time to bloom in style with ALDO’s Wildflower Collection, a campaign defining the chic range of collection for Spring Summer 2025. A tribute to the beauty of nature and the spirit of free expression, this collection is designed to bloom in every setting, embracing femininity, confidence, and effortless style. Leading the campaign is Bollywood’s acclaimed actress, fashion icon and ALDO’s Brand Ambassador, Janhvi Kapoor, who perfectly embodies the vibrant energy for the collection.

The collection embraces what makes everyone unique and how they thrive anywhere in the world. Inspired by the resilience and charm of wildflowers, the range encompasses refreshing color that seamlessly blends fashion with function. From bold SNEAKERS with metallic shoe charm that adds the extra shine, to the styles that keeps you moving are leather SANDALS mesh MULES, PLATFORM sandals or FLATS with floral details that keeps you ready for whatever’s next. Complete your look by pairing it with CROSSBODY Handbag, or a STACHEL or a TOP HANDLE, adorned with printed florals or the pastel colors that completes your look!

Each footwear is thoughtfully designed for the modern woman who thrives in every environment. With ALDO’s signature Pillow Walk Comfort technology and dual-density padded insoles, every step is designed for unmatched comfort, ensuring a seamless blend of fashion and wearability. Wherever you go, go in comfort!

“The Wildflower Collection is all about self-expression, confidence, and embracing your natural beauty. I love how ALDO combines elegance with comfort, making every piece feel effortlessly stylish,” says Janhvi Kapoor.

The Wildflower Collection is now available at ALDO stores across India and online at www.aldoshoes.in.

Tata Power Achieves 1.5 Lakh+ Rooftop Solar Installations, Expands to 700+ Cities

Chandigarh, March 21, 2025: Tata Power has surpassed 1,50,000 rooftop solar installations across India, further cementing its leadership as the nation’s No. 1 rooftop solar provider. The total capacity of its rooftop solar installations nationwide has now reached around 3 GW, underscoring the company’s pivotal role in India’s renewable energy transformation.

With a robust presence in 700 + cities, Tata Power Solar Rooftop, a part of Tata Power Renewable Energy Ltd. (TPREL), remains at the forefront of India’s transition to a sustainable, energy-efficient future. There are multiple benefits associated with Tata Power Solar Rooftop, marketed as Tata Power Solaroof, which include an 80% reduction in electricity bills, a 25-year warranty on solar modules, and a payback period of 4-7 years. This system protects against the annual increase in the electricity tariff, which typically ranges from 3-5%. Moreover, the company has been manufacturing ALMM-Approved Solar Panels in its Tamil Nadu factory.

Tata Power also offers flexible financing solutions through 20+ financial partners, including PSU and private banks, making solar adoption accessible and affordable for all. The company also plays a crucial role in supporting the government’s mission to promote solar adoption under various initiatives such as the Pradhan Mantri Surya Ghar Muft Bijli Yojana and through its flagship ‘GharGhar Solar’ campaign. By offering customized solar rooftop solutions for residential, commercial, and industrial customers, the company is contributing significantly to India’s larger goal of energy security and sustainability.

The company’s Pan-India presence is powered by a strong network of 575+ channel partners across 300+ cities, supported by 225+ authorized service partners across 400+ cities, ensuring seamless service and support. With a growing customer base of 1,50,000+ satisfied consumers, including 1,22,000+ in the residential sector, the company has established itself as the preferred solar partner for homeowners, businesses, and industries alike.

During the year, Tata Power SolarRoof through its campaigns have spread awareness of rooftop solar in India and has used moments like Kumbh and Chhath Puja to embrace the power of the sun by asking citizens to adopt solar energy. The company also introduced its latest campaign ‘Aapki Roof, Aapki Takat’ in January 2025 during the Makar Sankranti festival, and encouraged homeowners to harness solar energy, by repositioning rooftops to generate solar energy and transform their rooftops into sources of prosperity and personal growth.

As Tata Power Solar Rooftop celebrates this milestone, it remains dedicated to delivering superior, reliable, and affordable solar solutions that empower customers with energy independence, financial savings, and a sustainable future.

Apart from its focus on solar rooftops, Tata Power’s growing investments in solar manufacturing are strengthening the solar value chain. With a strong manufacturing base in India, Tata Power boasts a 4.3 GW cell and module manufacturing capacity, 3+ GW rooftop solar installations which demonstrates its scale and impact in accelerating India’s transition to clean energy.

Nu Republic Expands Retail Presence with New Store at Broadway, Banjara Hills

21st March 2025: Hyderabad, it’s time to experience Nu Code of Cool—Nu Republic® has arrived at Broadway, Banjara Hills! Breaking the mold and rewriting the tech game—one bold drop at a time, Nu Republic® is now bringing its tech-wear audio & wearables to one of the city’s hottest retail hubs.

Nu Republic®’s trailblazing products are now available at Broadway, India’s leading destination for the hottest D2C brands. Building on the success of our presence in Broadway Delhi, we aim to expand our reach and introduce Hyderabad’s Gen Z audience to the trendiest products and cutting-edge tech

This isn’t just a launch—it’s a movement. With bone-rattling bass, head-turning design, and cutting-edge performance, our collection is built for those who refuse to settle for ordinary. Whether you’re looking for TWS, headphones, smartwatches, or speakers, Nu Republic® is here to amplify your vibe.

Ujjwal Sarin, Funder – Nu Republic®, expressed his excitement about the launch: “At Nu Republic®, we create more than just tech—we create experiences that are bold, stylish, and built for those who dare to be different. Expanding to Broadway, Banjara Hills, is a step towards bringing our revolution closer to the people. We want Hyderabad to feel the bass, own their vibe, and experience Nu Republic® like never before.”

Adding to the excitement, Vivek Biyani, Founder, Broadway said “At Broadway, we are building a platform where the brands of tomorrow take shape today. We create the environment for new-age brands to thrive, disrupt, and redefine shopping. The brands we partner with aren’t just following the change; they are at the forefront of the same. Nu Republic is no exception. Their tech isn’t just functional; it’s a bold statement. And now, that energy is taking over in our Hyderabad store at Banjara Hills”

Why is this launch game-changing?

Hands-On Experience – Test, vibe, and own the latest tech

Retail Meets Revolution – Bringing the best of Nu Republic® to Hyderabad

For Hustlers, Gamers & Go-Getters – Tech that fuels your lifestyle

From music lovers to gamers, Broadway x Nu Republic® is your new destination to experience audio & wearables that defy the norm.

Now Live at Broadway, Banjara Hills

Hyderabad, it’s time to play louder, go bolder, and live limitless.

News18 Showsha Reel Awards 2025 to Honor the Best in Cinema & OTT in a Glamorous Night

News18 Network is set to present the 3rd edition of the highly anticipated News18 Showsha Reel Awards 2025 on March 20 in Mumbai. Hosted by Bollywood actor Arjun Kapoor, the grand event celebrates excellence in films and web series, honouring the finest talents across the board. Adding to its entertainment quotient, the event will feature an electrifying performance by playback singer Nikita Gandhi.

This year’s edition brings some of the biggest names from the fraternity under one roof for a star-studded night filled with glamour, celebration, and unforgettable moments. The awards ceremony will be marked by the presence of an illustrious lineup, including Varun Dhawan, Kartik Aaryan, Rajkummar Rao, Janhvi Kapoor, Raveena Tandon, Yami Gautam, Pankaj Tripathi, Aditi Rao Hydari, Samantha Ruth Prabhu, Arjun Kapoor, Abhishek Bachchan, and Imtiaz Ali, among others.

Adding credibility to the selection process is an esteemed jury panel, featuring industry stalwarts like Shabana Azmi, Sachin Pilgaonkar, Madhur Bhandarkar, Lillete Dubey, Mukesh Chhabra, Nitya Mehra, and Tavishi Paitandy. Together, they will evaluate nominees across key categories, including Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female), and Best Director.

Speaking about the much-awaited awards, Puneet Singhvi, CEO (Digital) & President – Corporate Strategy at Network18, expressed his enthusiasm stating, “At News18, we firmly believe in the power of storytelling to inspire, challenge, and move audiences by truly transcending borders. The News18 Showsha Reel Awards is our way of honouring the creative brilliance that not only entertains but also makes waves worldwide. As the line between cinema and digital entertainment continues to blur, we take immense pride in celebrating the artists who are pushing boundaries and taking Indian storytelling to greater heights.”

Highlighting the legacy of the event, Zakka Jacob, Managing Editor, CNN-News18, “News18 Showsha has consistently been at the forefront of celebrating creativity, performances, and storytelling that shape the entertainment industry. The year 2024 was exceptional for Indian cinema, with mid-budget and small-budget films stealing the spotlight, breaking records, and capturing hearts. Over the years, News18 Showsha has evolved into an iconic event, eagerly anticipated by critics, directors, artists, businesses, and brands. It has set the benchmark for recognising creativity and honouring talent across cinema and digital platforms.

Sharing the sentiment, Ameya Bhise, Executive Editor, News18, added, “Great stories have the power to unite, spark conversations, and reshape perspectives. The News18 Showsha Reel Awards 2025 is a tribute to the storytellers, performers, and visionaries who create magic on screen – be it on the big screen or our personal devices. With this prestigious awards ceremony, we look forward to celebrating the heart, soul, and relentless passion behind every unforgettable story and performance.”

From breathtaking cinematic masterpieces to daring digital narratives, News18 Showsha Reel Awards shine a spotlight on the talent, passion, and innovation propelling Indian entertainment to new heights.

Join News18 in applauding these visionary storytellers and performers, streaming live on CNN-News18 and News18 Showsha’s social media handles and YouTube channels on March 20, 2025, from 8:00 PM onwards.