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UiPath Secures the Future of Automation with Latest Agentic Solutions at AI Summit

UiPath Secures the Future of Automation with Latest Agentic Solutions at AI Summit

Mumbai, India, March 19th, 2025: UiPath (NYSE: PATH), a leading enterprise automation and AI software company, announced that its annual UiPath Agentic AI Summit will take place online on March 25, offering attendees deeper insight into the latest UiPath agentic automation innovations and strategies for implementing agentic AI and automation to deliver consistent, reliable, and transformative business outcomes.

Agentic automation integrates AI agents, robots, and people to streamline operations, automate complex end-to-end business processes with multiple workflows and contextual decision-making, improve scalability, and unlock new levels of productivity. It enables AI software agents powered by machine learning, advanced AI, natural language processing, and computer vision to take autonomous action and deliver consistent, reliable, and transformative outcomes.

“Agentic automation is transforming businesses by integrating advanced process automation, business data and real-time intelligence to support scalable decision-making, and we’re seeing strong interest from customers eager to pilot this technology,” said Graham Sheldon, Chief Product Officer at UiPath. “UiPath agentic automation delivers value by driving efficiency, consistency, and scalability while empowering teams, enhancing user experiences, and ensuring strong governance. Simply put, the UiPath Platform is one of the best places to build, test, and deploy enterprise-grade agents.”

At the Summit, viewers will learn how to unlock and accelerate agentic automation initiatives with AI agents that are equipped with enterprise-grade tools and capabilities, orchestrated in complex, end-to-end workflows with robots and human-in-the-loop.

The Summit features experts from UiPath and customers such as WEX, State Street, and Adobe discussing a range of in-demand topics that can help automation professionals, business leaders, and knowledge workers understand the benefits of agentic automation. WEX, a provider of payment processing and information management services, will discuss how it is using the UiPath Platform to build, test, and deploy enterprise-grade agents to transform business processes, in part to enhance sales team preparation and document processing.

“Agentic automation enables us to make informed decisions and quickly adapt to business changes for rapid scaling. Its integration in call centers consolidates automations, streamlines processes, and empowers agents to use natural language,” said Emily Krohne, Enterprise Automation Principal at WEX. “This solution recognizes requests, triggers appropriate automations, and lightens the load on our workforce.”

The summit will describe building trustworthy, governed enterprise agents within the UiPath Platform with specific sessions on Agentic Orchestration, Agentic Testing, and Agent Builder. The Agentic AI Summit will close with the session, “From inception to execution: The path to an orchestrated enterprise,” that will discuss the future of the orchestrated enterprise and will explore the latest AI research and agentic innovations that will profoundly transform organizations, empower the people who work in them, and change the nature of work itself.

Use case sessions will include:

  • Industry deep-dive: putting agentic automation to work in banking, financial services, healthcare, and manufacturing
  • Department deep-dive: how agentic automation is transforming finance, legal, and human resources
  • Application testing deep-dive: transforming SAP and SAP S/4HANA migration testing with AI
  • Process intelligence: leverage AI-powered insights for data-driven decisions on impactful transformation opportunities

UiPath Agentic Automation offerings

UiPath offers customers a single platform to understand and construct agentic solutions with a thorough understanding of key foundational components and the interplay between them. Its agentic offerings include:

  • · Agentic Orchestration: now in public preview, UiPath Agentic Orchestration serves as the nerve center to meticulously coordinate processes involving UiPath-built or third-party agents, robots, people and harmonizes all elements within an automation ecosystem. It functions as the conductor in the grand symphony of business processes, orchestrating the roles of robots, agents, and people in end-to-end implementations. The average large company operates over 175 enterprise applications, each with its own data, processes, and decision-making frameworks. Without a structured, orchestrated approach, AI agents become just another layer of complexity that leads to more inefficiency, siloed decisions, and operational risk. Agentic Orchestration makes it possible for enterprises to take control of their agentic processes by assigning tasks, managing interactions across systems, and maintaining governance over AI-powered decisions.
  • · Agent Builder: The company also recently announced UiPath Agent Builder, which offers a guided experience for building, testing, and launching ecosystem-agnostic, data-grounded AI agents. These agents handle complex workflows, provide autonomous decision-making, and integrate various enterprise tools and applications at scale. Agent Builder features include from-scratch agent creation, pre-built templates, testing tools, API deployment, and seamless workflow integration.

At the summit, UiPath will also announce the launch of UiPath Test Cloud, a revolutionary new approach to software testing that uses advanced AI to amplify tester productivity across the entire testing lifecycle to help customers achieve greater efficiency and cost savings. Through Test Cloud, agentic testing for software testing teams becomes a reality, equipping professionals with agents such as UiPath Autopilot™ and testing agents built with Agent Builder to act as collaborative partners throughout the entire testing lifecycle. By augmenting testers with AI, businesses can test more software, reduce costs, and improve accuracy to accelerate time-to-value and deliver high-quality software to customers.

Register here for the UiPath Agentic AI Summit on March 25. The event will be broadcast in three time zones: 10:00 am GMT, 11:00 am EDT, and 2:30 pm AEDT.

IIM Jammu Secures 22nd Spot in Prestigious IIRF Rankings 2025

IIM Jammu Secures 22nd Spot in Prestigious IIRF Rankings 2025Jammu, 19th March 2025: Indian Institute of Management (IIM) Jammu under the leadership of Prof. B.S. Sahay, Director, IIM Jammu has once again marked its growing presence on the national stage by securing the 22nd position in the Best B-Schools (Government) overall category in the prestigious IIRF (Indian Institutional Ranking Framework) Rankings 2025. The rankings were released based on a comprehensive evaluation of parameters crucial to higher management education.

With an impressive overall index score of 906.42, IIM Jammu has been ranked on various critical parameters such as Placement Performance; Teaching, Learning Resources & Pedagogy; Research, Industry Income & Integration; Placement Strategy and Support; Future Orientation; External Perception and International Outlook (EPIO).

Prof. B.S. Sahay, Director, IIM Jammu, extended his gratitude to the Ministry of Education, Government of India, for its continuous support and guidance, and conveyed his acknowledgment to Dr. Milind P Kamble, Chairman, Board of Governors, IIM Jammu, and the Board of Governors for their visionary leadership and encouragement in steering the institute towards excellence. He stated that this recognition in the IIRF Rankings 2025 is a proud moment for the IIM Jammu community and reflects the institute’s collective commitment to building an institution of national importance that not only imparts quality education but also shapes responsible leaders of tomorrow.

He emphasized that IIM Jammu has consistently focused on excellence in teaching, fostering innovation through research, building strong industry linkages, and creating an inclusive and globally oriented academic ecosystem. He noted that although IIM Jammu is one of the youngest IIMs in the country, it has rapidly gained momentum due to the unwavering dedication of its faculty, staff, students, and all stakeholders. He reiterated the institute’s steadfast vision of becoming a globally recognized management institution, rooted in Indian values and committed to nation-building.

Prof. Jabir Ali, Dean Academics, IIM Jammu, stated that the recognition in the IIRF Rankings 2025 is a reflection of the institute’s academic rigor, dynamic curriculum, industry-linked programs, and research-driven approach. He added that the institute is committed to nurturing responsible leaders equipped with global perspectives and grounded in Indian values. He further emphasized that IIM Jammu will continue to innovate and evolve in alignment with emerging global trends and national priorities in management education.

These rankings affirm the institute’s strong commitment to academic excellence, impactful research, innovative pedagogy, and world-class placement support. The institute’s emphasis on a future-driven approach and global perspective has earned it growing recognition and respect among students, recruiters, and academic peers.

The Institute extends its gratitude to the Ministry of Education, Government of India, and all its well-wishers for their continued support and guidance on this journey of excellence. IIM Jammu continues to make rapid strides, driven by a strong emphasis on innovation, inclusivity, and industry engagement. The institute has been building a strong academic and research foundation while also focusing on international collaborations and global exposure for its students.

Irish Medtech Leader Aerogen Brings Global-Standard Respiratory Care to India with New Delhi Headquarters

India, 19th March 2025: Aerogen, the Ireland-based global leader in acute-care aerosol drug delivery, has announced the opening of its India headquarters in the National Capital Territory of Delhi. The new office was officially inaugurated by Ireland’s Minister for Higher Education, Research, and Innovation, James Lawless, during his visit to India on the occasion of Ireland’s National Day – St. Patrick’s Day. This strategic expansion underscores Aerogen’s commitment to supporting India’s growing healthcare sector by improving access to cutting-edge aerosol drug delivery solutions.

healthcare sector

With over 55 million people in India suffering from chronic obstructive pulmonary disease (COPD) and a significant burden of respiratory diseases, Aerogen’s innovative vibrating mesh nebuliser technology is set to play a transformative role in enhancing patient outcomes. Already the standard of care in Europe and the USA, Aerogen’s drug delivery system is now poised to support Indian healthcare providers in delivering high-quality respiratory care.

Speaking at the inauguration, Hon. Minister James Lawless emphasized the significance of Aerogen’s expansion and the broader collaboration between India and Ireland, stated, “This milestone strengthens the ties between India and Ireland, reinforcing our shared commitment to healthcare innovation. Aerogen’s decision to establish its presence in India is a testament to the country’s rapidly advancing healthcare ecosystem. We look forward to fostering a borderless enterprise where bilateral collaboration in innovation and research benefits both India and Ireland.”

The opening of the India headquarters represents a major investment in the APAC region and reinforces Aerogen’s long-term vision for India. The new office in New Delhi will serve as the operational hub for a growing team of experts, including a country director, marketing professionals, commercial sales specialists, and clinical experts. Starting with 14 team members, Aerogen plans to expand to 30 employees over the next five years to support its growth and market penetration.

Highlighting Aerogen’s commitment to India, Hannah Yuill, Senior Commercial Director APAC said, “Aerogen is dedicated to ensuring that hospitals and patients in India have access to the most advanced aerosol drug delivery systems. With India’s large population and the increasing prevalence of respiratory diseases, our expansion is a crucial step in supporting the healthcare system in delivering superior patient care safely and effectively. This investment in India is a vital part of our strategy to expand across the APAC region and collaborate closely with healthcare professionals to improve respiratory treatment outcomes.”

Designed to foster innovation and collaboration, the India headquarters features state-of-the-art meeting rooms, private offices, a reception area, a library, a gym and yoga space, a recreation zone, and a landscaped lawn, providing a dynamic and inspiring workspace for the team.

Aerogen’s India expansion is a reflection of the robust economic ties between Ireland and India. The company’s global growth has been supported by Enterprise Ireland, the Irish government agency that helps Irish businesses scale internationally.

Ross Curran, Director – India & South Asia, Enterprise Ireland, added, “Ireland is a global leader in medtech innovation, and Aerogen is at the forefront of this advancement. Their expansion in India highlights not only their commitment to enhancing respiratory care worldwide but also the deepening economic and business collaborations between Ireland and India. We are proud to support Aerogen’s journey in making a lasting impact on global healthcare.”

Aerogen’s presence in India is set to drive investment in research, partnerships, and training programs to ensure the widespread adoption of its advanced aerosol drug delivery technology. By collaborating with leading clinicians, hospitals, and channel partners across India and Sri Lanka, Aerogen is positioned to revolutionize respiratory care, ultimately improving patient outcomes and strengthening the country’s healthcare infrastructure.

49th Samanvay Arts Festival

Bangalore, March 2025 – Marking its 49th year, the Samanvay Arts Festival, presented by Sri Raja Rajeshwari KalaNiketan in association with the Academy of Music, continues its legacy as a prestigious celebration of Indian classical arts and culture. This year, the festival pays homage to the revered saint-poete Meera Bai, commemorating her 525th birth centenary with an extraordinary artistic presentation titled “Bhakti Shakti—The Power of Devotion.”

bhakti shakti

Curated by Dr. Veena Murthy Vijay, “Bhakti Shakti” is a mesmerizing confluence of dance, music, and storytelling. It captures Mirabai’s spiritual journey and unwavering devotion to Lord Krishna. This grand spectacle showcases Bhakti’s transformative essence through soul-stirring performances by some of India’s most esteemed classical dancers and musicians.

For the first time Kuchipudi tarangam technique is used for a Mira Bhajan and more than 25 dancers will be presenting tharangam the pot and the plate dance for Ameera bhajan this is the highlight of the Meera bhakti shakti bhale

As a special highlight, this year’s festival also features a tribute to the legendary dancer and choreographer Maya Rao, celebrating her immense contributions to the world of Indian classical dance and choreography.

Featured Artists:

  • Madhu Nataraj & STEM Dance Kampni,
  • Aayana Dance Company
  • Samanvay Dance Company – Shama Krishna & J Manu
  • SĀMARASYA – The Dancing Duo: Rupesh K C & Sneha Bhagwat

A stellar ensemble of dancers presenting compositions by women saint-poetesses

Event Details:

Date: Friday, 21st March 2025

Time: 5:45 PM onwards

Venue: Chowdaiah Memorial Hall, 16th Cross Rd, Vyalikaval, Gayathri Devi Parkb extention, Vyalikaval – Malleshwaram, Bengaluru.

We extend a warm invitation to art lovers, cultural enthusiasts, and the media to witness this profound celebration of devotion, artistic excellence, and cultural legacy.

Apna.co Secures Strong Leadership as Dr. Preet Deep Singh Joins as Head of Public Policy

Apna.co Unveils Strong Public Policy Leadership with Dr. Preet Deep Singh’s Appointment Bengaluru, 19th March 2025: Apna.co, India’s leading jobs and professional networking platform, has appointed Dr. Preet Deep Singh, a former Ministry professional, as Head of Public Policy. With 15 years of experience, he will lead structured government partnerships and leverage AI-driven initiatives to advance employment, education, and upskilling.

A seasoned professional, Dr. Singh joins Apna.co from Invest India, an autonomous body under the Ministry of Commerce and Industry, Government of India, where he served for six years in various leadership roles. At Invest India, he spearheaded several transformative initiatives, including the Startup India programme and the One District One Product (ODOP) programme, which grew from 68 lakhs to more than 5000 crore in government commitments under his leadership. In his most recent role, he led AI adoption for the Government of India. Dr. Singh has been recognised globally for his expertise in AI, being named among the Top 100 in AI by Apolitical.

During his initial months at Apna.co, he has played a pivotal role in fostering associations with the Government of Chhattisgarh, Ministry of Labour & Employment, Startup India, The Government of Madhya Pradesh, Advantage Vidarbha, and others. His expertise in driving public policy initiatives will be a significant asset in helping Apna.co achieve its long-term vision.

Sharing his thoughts on the new role, Dr. Singh said, “I am excited to join Apna.co at this pivotal time in India’s digital transformation journey,” said Dr. Preet Deep Singh. “With my background in National level programmes, technology and economic development, I look forward to working closely with the Apna.co team to create a meaningful impact in employment and skill development across India. Our focus will be on building strong relationships and enabling better talent matching through innovative approaches that go beyond traditional algorithms.”

Nirmit Parikh, Founder and CEO of Apna.co added, “We are pleased to welcome Dr. Singh onboard. His appointment perfectly aligns with our vision to revolutionise India’s employment landscape. Additionally, Dr Singh’s exceptional track record in leading national-level programmes, deep understanding of government dynamics, and expertise in artificial intelligence will be invaluable as we position Apna.co as a bigger thought leader in the employment space. His leadership will be crucial in scaling our impact and enabling more businesses and candidates to connect meaningfully.”

Prior to his government service, Dr. Singh built an impressive career in the private sector, leading the Startup Practice at EY India and working in Governance Risk and Compliance services at KPMG. He also demonstrated his entrepreneurial acumen by founding Aperio Management, a startup consulting firm, and WIMWISure, an innovative auto insurance platform utilising blockchain technology.

Having been a faculty member for AI and blockchain courses at renowned educational institutes such as IIT Kanpur and IIT Bombay and trained over 25,000 government officers in AI, Dr Singh brings invaluable expertise in skilling and education to Apna.co. He is also an IIMA PhD Gold Medalist and qualified Company Secretary who has made significant academic contributions, being rated in the top 5% of researchers on the Social Science Research Network (SSRN). His achievements include facilitating the resolution of Angel Tax issues, blockchain-based certificates for startups, and implementing automation for trade report generation to support FTA negotiations.

Pure Storage Secures Enterprise AI Growth with NVIDIA AI Data Platform Integration

Bengaluru, India  March 19th, 2025: Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced it is integrating the NVIDIA AI Data Platform reference design into its FlashBlade® platform, expanding its commitment to deliver validated, enterprise-grade scalable, AI-ready solutions for customers that meet NVIDIA’s rigorous standards.

News Highlights:

Pure Storage is advancing enterprise data storage and management by enhancing enterprise customers’ ability to manage the high-performance data and accelerated compute requirements necessary for successful AI deployments, including:

  • Delivering NVIDIA AI Data Platform capabilities with Pure Storage FlashBlade: Supporting NVIDIA’s new reference design for building intelligent AI Data Platforms, FlashBlade enables customers to elevate storage in the era of AI, as a high-performance, distributed system that rapidly provides business insights from data. By tapping into NVIDIA accelerated computing, networking, and NVIDIA AI Enterprise software, FlashBlade can process data with the speed and agility required for AI reasoning applications.

This announcement follows the launch of Pure Storage’s FlashBlade//EXA™, the industry’s highest performing data storage platform engineered for the most demanding requirements of AI and high-performance computing.

  • Achieving certification as a high-performance storage (HPS) platform for NVIDIA Partner Network Cloud Partners: Pure Storage is now officially HPS certified for NVIDIA Cloud Partner Reference Architectures with NVIDIA HGX systems using NVIDIA B200 or H200 GPUs, further strengthening our collaboration with NVIDIA.This certification acknowledges Pure Storage as a trusted storage partner and validates Pure Storage’s ability to support NVIDIA Cloud Partners with a proven reference architecture that meets all performance and technical requirements for building state-of-the-art GPU clouds.
  • Achieving NVIDIA-Certified Storage Partner approval for both Foundation and Enterprise levels, showcasing capabilities for enterprise AI factories: NVIDIA-Certified Storage Systems addresses the massive data demands of AI factories by offering a comprehensive storage certification. It rigorously tests storage systems to ensure they meet the highest standards of quality, efficiency, and reliability. This program complements NVIDIA-Certified™ Systems and NVIDIA Enterprise Reference Architectures (RAs), enabling partners and customers to efficiently deploy AI infrastructures. By integrating validated storage with NVIDIA’s accelerated computing and software technologies, customers can confidently build AI factories that leverage data for faster, more accurate, and reliable AI models, unlocking new possibilities and driving innovation across industries.

Along with Pure Storage’s recent certification of FlashBlade//S500 with NVIDIA DGX SuperPOD, these new certifications provide NVIDIA Cloud Partners and enterprises with high-performance storage that meet all requirements for building state-of-the-art AI infrastructure. By leveraging Pure Storage, customers can confidently deploy AI factory infrastructure while ensuring performance and scalability.

Customer Impact

The advent of large-scale AI and ML workloads has led to the rapid growth of GPU cloud providers that are scaling infrastructure to meet enterprise demand for accelerated computing. Enterprise AI projects rely on high-performance storage systems to keep up with the pace and scale of model training, inference, and retrieval-augmented generation (RAG) workflows. However, traditional storage solutions often limit GPU efficiency, creating bottlenecks in data access and directly impacting time to outcomes. In addition, these traditional storage architectures introduce complexities in managing storage at scale and struggle with multi-tenant environments, increasing operational inefficiencies and risk of security gaps.

With Pure Storage, organizations can deploy a storage solution that is compatible with NVIDIA accelerated computing and removes the barriers to real ROI and GPU workload efficiency. The Pure Storage platform eliminates bottlenecks and seamlessly handles multi-tenancy while promoting always-on quality of service (QoS). Pure Storage offers a solution with high-level read/write performance guarantees that can accelerate large-scale training and inference for AI workloads. Pure Storage also balances comprehensive and robust data storage with an easy-to-manage interface, further removing common complexities associated with legacy storage systems.

Executive Insights

“GPUs have fast become a driving force behind the next wave of AI innovation. The incorporation of the NVIDIA AI Data Platform into FlashBlade provides the AI-ready storage necessary for peak performance. Additionally, our recent NVIDIA certifications affirm that Pure Storage is supporting the pace and scale that AI models need to create change. Through our purpose-built storage solutions, enterprise customers can easily and efficiently harness the power of AI to accelerate success,” said Rob Lee, Chief Technology Officer, Pure Storage.

“The new wave of AI reasoning will be powered by massive datasets and requires an always-on data processing pipeline. By integrating NVIDIA AI Data Platform capabilities into Pure Storage FlashBlade, enterprises can equip AI agents with near-real-time business data to achieve new levels of personalized customer service, operational efficiency, and unprecedented productivity,” said Rob Davis, Vice President, Storage Networking Technology at NVIDIA.

“For customers, a simpler path to deploying AI at scale means fewer complexities and faster innovation. That’s why Cisco partners with leaders like Pure Storage, which pushes AI data storage boundaries with offerings like FlashBlade//EXA and support for NVIDIA’s new reference design. We’re excited to extend this momentum through our FlashStack collaboration, integrating Cisco’s data center infrastructure with Pure’s advanced storage to help businesses streamline AI workloads and unlock the full potential of their data,” said Jeremy Foster, GM and SVP for Cisco Compute.

Chandan Roy Sanyal Commends Director Prakash Jha’s Unwavering Vision Amidst Chaos

“Despite the chaos, Director Prakash Jha stood firm in his vision,” Chandan Roy Sanyal recalls a pivotal moment from the sets of Amazon MX Player’s Ek Badnaam Ek Season 3 Part 2 Mumbai, 19th March 2025: Amazon’s free streaming service, Amazon MX Player, brings back the much-awaited Ek Badnaam Aashram Season 3 Part 2, delving deeper into a world where devotion masks deception, and power dictates fate. Bobby Deol reprises his gripping role as the enigmatic Baba Nirala, alongside Chandan Roy Sanyal returning as Bhopa Swami. The series also boasts a stellar ensemble cast featuring Vikram Kochhar, Aaditi Pohankar, Darshan Kumar, Tridha Choudhury, Anupriya Goenka, Rajeev Siddhartha, and Esha Gupta, each playing a pivotal role in this intense narrative filled with power struggles, betrayal, and redemption.

Recalling a pivotal moment from the Aashram shoot, Chandan Roy Sanyal shares, “One of the most intense scenes in the series is the high-stakes face-off between Baba and Bhopa— a confrontation that truly defines their dynamics. That day on set, an unexpected altercation broke out, momentarily bringing the shoot to a halt. Despite the chaos, Director Prakash Jha stood firm in his vision. We resumed filming late into the night, pushing through exhaustion to deliver a scene that remains one of the most powerful in the series. Looking back, it stands as a testament to the spirit of filmmaking— no matter what, the show must go on. “

Reflecting on Bhopa’s journey, he adds, “Even, I don’t know what fate has in store for Bhopa. As an actor, I bring to life what’s written, but the true journey belongs to the writer’s imagination. Like the audience, I am eager awaiting the next chapter— his trials, his transformations, and the destiny that awaits him”.

Ek Badnaam Aashram Season 3 Part 2 is now streaming for free exclusively on Amazon MX Player, available through its mobile apps, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.

Glance Secures Key Insights into Indian Cricket Fans with Exclusive Consumer Behavior Report

Glance Unveils Strong Insights on Indian Cricket Fans’ Behavior Beyond the Game
Chandigarh, 19th March 2025: As cricket fever grips the nation, millions of Indian cricket fans are not just watching the game – they’re engaging with it like never before. Glance, the world’s leading smart lock screen platform, unveiled the report ‘Decoding Indian Cricket Fans: Consumer Insights and Seasonal Marketing Strategies for 2025’ in partnership with InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, and AppsFlyer, the global leader in mobile measurement, attribution, and data analytics.

Based on insights from the 2024 cricket season, the report highlights how fans are embracing second-screen experiences on AI-powered smart surfaces, and mobile-first engagement, offering brands a strategic playbook for this high-energy period. During IPL season last year, arguably India’s biggest cricket tournament, over 120 million users engaged with Glance smart lock screen, preferring interactive, one-tap content over passive match-watching. This second-screen behavior is growing, with users having spent 44% more time on cricket-related content overall, driving 314 billion glances and 433 million taps. They also explored news, entertainment, food, and health content, while quick commerce and gaming saw a surge in engagement.

Cricket fans consumed content in multiple languages, with English dominating at around 81%, given its widespread appeal among urban and digital-first audiences. Regional languages made up approximately 19% of the consumption, with Hindi (36.22%), Tamil (25.31%), Kannada (15.35%), Marathi (12.13%), and Telugu (10.99%) gaining traction, reflecting the local connection to the game.

Beyond second screens and smart surfaces, apps maintained a lead during the cricket season. AppsFlyer data shows a significant spike in app installs, and in-app purchases, particularly in OTT, streaming, shopping, food and drinks, investment, and travel. Engagement skyrocketed, with gaming apps seeing 6x higher CTRs, home entertainment 5.6x higher, and music 3.5x higher. Cricket fans were more active than ever, with 9.4% more in-app clicks, 21x higher video ad engagement, and full-screen interstitials delivering 13x better performance than industry benchmarks.

Bikash Chowdhury, Chief Marketing Officer, InMobi and Glance expressed, “At Glance, we’re reimagining how consumers interact with their daily devices such as mobile lock screens and connected TVs, transforming them into more engaging screens and smarter surfaces. For brands, Glance allows them to reach consumers directly on their lock screens and ambient screens of connected TVs. With InMobi Exchange, brands can extend their campaigns beyond the smart lock screen into the app environment as well. This cricket season, we’re excited to partner with AppsFlyer to bring marketers deep app-based insights, driving impactful and effective campaigns.”

“The intersection of cricket and digital engagement has never been more powerful. The insights from this collaborative report highlight a shift in how fans interact with content, with mobile emerging as the true second screen. Our findings show a 35% rise in Android app installs and a 28% surge in iOS installs from pre-IPL to peak season in 2024. This is a prime opportunity for brands—not just to reach audiences but to engage them meaningfully at high-intent moments. With deep measurement and attribution, marketers can drive data-led acquisition, retention, and engagement during IPL and beyond. Together with InMobi Advertising and Glance, we help brands navigate this evolving landscape, making every interaction count in the dynamic world of mobile marketing,” commented Sanjay Trisal, General Manager, INSEA/ANZ, AppsFlyer.

WSO2’s Choreo AI-Native IDP, Now Offered as SaaS and Open-Source Software

Austin, TX and Barcelona, Spain – March 19, 2025WSO2, the leader in enterprise digital infrastructure technology, today announced an update to Choreo, its AI-native internal developer platform (IDP) as a service. Designed to accelerate enterprise innovation, this release introduces two transformative features: a platform engineering perspective that empowers teams to define and manage infrastructure at scale and artificial intelligence (AI) capabilities that amplify productivity across platform and software engineering teams. Initially available as a cloud service, the Choreo IDP is now also offered as downloadable open-source software for the first time—maximizing enterprises’ deployment flexibility.

software2

In a landscape where enterprises race to harness AI for competitive advantage, Choreo eliminates the bottlenecks of complex development ecosystems. The platform streamlines software delivery, operations, and enterprise engineering, enabling teams to focus on creating business value. WSO2 is demonstrating the latest Choreo release at WSO2Con 2025, which runs March 18-20, 2025 in Barcelona, Spain.

“AI holds an opportunity for enterprises seeking to compete with new intelligent digital experiences, but the complexity of today’s infrastructure is hindering their efforts,” said Kanchana Wickremasinghe, WSO2 vice president and general manager – Choreo. “The latest release of our Choreo AI-native IDP, available in the cloud and as open-source software, is clearing the way for enterprises to innovate by extending AI capabilities that help software engineers deliver new apps faster while enabling platform engineers to quickly respond to developers’ ever-changing requirements and expectations.”

A Platform for Platform Engineers

Choreo provides a unified platform for platform, DevOps, and site reliability engineering (SRE) teams to configure and manage infrastructure, continuous integration/continuous delivery (CI/CD) pipelines, and environments, and operate securely at scale. New capabilities include:

● Advanced Pipeline Handling: Customizable CI pipelines and parallel deployment options support multi-cloud architectures and rapid hotfixes.

● Self-Service Data Planes (Beta): Customers can transform Kubernetes clusters into fully-managed, production-ready Choreo data planes via an intuitive UI.

● FinOps with AI: Machine-learning-driven insights identify cost patterns, detect anomalies, and recommend optimizations, empowering proactive cloud cost management.

● Application Alerts: Teams can monitor applications based on metrics and logs and receive automatic alerts.

● Support for Local Pipelines and Observability: Organizations now have the option to run pipelines and observability metrics entirely within customer-managed infrastructure to provide greater control, visibility and flexibility.

Together, the capabilities enable platform engineers to adopt a cloud native internal developer platform that allows them to respond dynamically to evolving developer needs and maintain compliance and control while empowering developers to self-service and focus on building digital experiences.

Enhanced Productivity for Software Engineers

Choreo supports software engineers with a Copilot for AI-assisted documentation and testing; an enterprise marketplace; API management; managed databases, caches, and Kafka; and support for a cell-based architecture. New capabilities include:

● API-Key Support: Choreo simplifies API security by supporting the use of encryption keys for APIs used by machines.

● Hotfix Pipelines: Choreo’s new hotfix deployment pipelines let teams deploy fixes in an emergency to production environments faster.

● Streamlined configuration management: Choreo helps to reduce redundancy, simplify deployment, and minimize errors through support for environment-aware configuration groups and unified configuration declaration across projects and component types.

New Choreo Open-Source IDP Software Version

WSO2 is also introducing an open-source software version of the Choreo internal developer platform that is ready to use out of the box. Now enterprises that want an IDP they can manage on-premises or in a private cloud can gain all the benefits provided by the Choreo IDP as a service, including greater productivity across platform and software engineering teams, significant cost efficiencies, and faster time to market.

For platform engineers, Choreo provides extensive control over infrastructure management, deployment workflows, security governance, etc. For developers, the platform offers self-service capabilities across software delivery and engineering where developers can build, deploy, and run applications using automated CI/CD pipelines, while leveraging built-in API management, service mesh, and observability features. And for team members across the organization, AI-driven tools foster even greater visibility, governance and productivity.

Availability and Support

The new features in Choreo are generally available with the exception of self-service data planes now in beta. Developers and platform engineers can subscribe to Choreo directly from WSO2 or via the Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP) marketplaces. More details are covered in today’s Choreo product blog post. Additionally, developers and other technology professionals can visit WSO2’s website to try the Choreo IDP as a service for free or download the new open-source IDP software.