TikTok For Business claims #1 spot in the AppsFlyer Growth Index in the Indian subcontinent, while Google Ads rule UA, Retention, IAA, and IAP Index

TikTok For Business claims #1 spot in the AppsFlyer Growth Index in the Indian subcontinent, while Google Ads rule UA, Retention, IAA, and IAP Index

AppsFlyer, the marketing measurement and experience platform, recently released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework. 

With the age of privacy going into full swing in 2021, the enforcement of Apple’s App Tracking Transparency (ATT) framework in iOS 14.5 has had a substantial impact on the mobile app industry, to say the least. The 13th edition of The AppsFlyer Performance Index, which has been ranking the best media sources in mobile since 2015, has also changed to reflect the new and complex reality.

Global highlights:

1. TikTok For Business claims #1 spot in first SKAN Index, while other top mobile media sources like Facebook still adapting to new reality 
2. Google is dominating Android UA (user acquisition), closes the gap in remarketing 
3. iOS 14+ pushes Facebook down to 2nd place in iOS, but the social network tops IAP and remarketing rankings in Android 
4. Apple Search Ads enjoys full data access making it the new #1 player in iOS 
5. Unity Ads tops global iOS Gaming and Android IAA rankings G

India highlights:

1. TikTok for business tops the AppsFlyer Growth Index in the Indian subcontinent amongst the Android user-base 
2. While Adjoe is the fastest-growing media source in mobile advertising driven by success in the Middle East & Africa, and Southeast Asia, Bigo Ads has seen a massive 3x client growth, and 117% jump in NOI driven by its rise in Eastern Europe and the Indian subcontinent
3. In India, Google is dominating Android UA, and it has closed the gap in remarketing 
4. In the gaming category, the Indian subcontinent with Android base ranks Google Ads at the top, followed by Unity Ads, AppLovin and Facebook Ads on the AppsFlyer’s Retention Index. While, in the non-gaming category, Google ads is followed by Facebook Ads, Google Marketing Platform, and SHAREit
5. In the gaming category, AppsFlyer’s In-App Purchase (IAP) index for the Indian subcontinent with Android users studies that Google Ads was the most preferred medium by app-marketers followed by Facebook Ads, and Unity Ads. While in the non-gaming category, Google ads were followed by Facebook ads, appnext, and OPPO
6. AppsFlyer’s In-App Advertising (IAA) Index, in the gaming category, has ranked Google Ads first, with Unity Ads, AppLovin and Facebook Ads following it 

Methodology:

AppsFlyer, the global leader in mobile attribution and marketing analytics, studied 33 billion app installs, 55 billion app opens, 623 media sources, (min. 50,000 attributed installs per source) and 17K apps (min. 3,000 attributed installs per app) to put together the first index of the new era that reveals transformed rankings of different media sources to help mobile marketers make their most important decision: which media sources to partner with.

To access the full version of the latest AppsFlyer Performance Index, please visit: https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Vivo continues to lead offline smartphone sales in top 50 Indian cities- PredictiVu 2021 Q3 Report

New Delhi, November 11, 2021: PredictiVu, India’s leading analytics firm, today unveiling their MBO Smartphone India Overview Q3 Report 2021 data, revealed that changes in consumer behavior has been witnessed due to the relaxation of the COVID-19 restrictions. According to the survey, India’s smartphones market in top 50 cities observed an upsurge of 17% & 21% in sales volume and value in Q3,’21 compared to Q2,’21, which shows resilience to grow and evolve post pandemic. The report, based on an analysis of data collected from around 5K MBO retailers from the top 50 cities in India and integrated into their AI powered visualization tool – DMO, reflects interesting insights and trends on the brands that offline MBO retailers need to adopt to maximize their growth potential in the pandemic.

Unveiling the report, Kunal Sarkar, Vice President, PredictiVu, said, “Demand for offline retail smartphones continued to be strong in the ensuing quarter. It’s interesting to note that within the top 50 cities, smartphone brands witnessed an upsurge of 17% and 21% in sales volume and value in Q3 as compared to Q2 despite challenges like chip shortages, supply constraints. Apart from this, the ease of the COVID-19 related restrictions led to an upturn in-store sales owing to the higher trade-ins, discounts and aggressive promotions that enhanced device affordability as well as the improved consumer demand. Consequently, the offline retail outlets will remain an integral part of the marketing strategy that helps in developing deeper connections, building brand positioning and hyper-personalizing consumer experience. Am happy to unveil PredictiVu’s MBO Smartphone India Overview Report: Jul-Sep 2021 ahead of the festive season so that retailers can analyze consumer behavior and thus can elevate efficiency to attain the marketing goals in a post pandemic world in a phased manner”.

Rajesh Kurup, Strategic Advisory Board, PredictiVu said, “Embedding near real time analytics to arrive at faster, accurate insights is imperative for marketers to derive the right media mix, target segmented customers and micro-segment markets in real-time to map the entire consumer journey. PredictiVu’s quarterly insights are great for marketers looking to up their games. Marketers must understand that even though the outlook for Q4 looks positive, the increase in sales from online players attributing to the big festival discounts as well as shortage of semi-conductors might hamper the growth rate.”

About PredictiVu: PredictiVu is India’s first of its kind analytics firm and one-stop solution for CMOs and marketers, specialized in correlating marketing campaign performance at an immense granular level with proprietary retail purchase data, digital trends, customer preferences, media spend, to deliver near-real-time business intelligence insights 10 times faster than traditional methods. With AI/ML powered data visualization tools and solutions, the firm aims to deliver exceptionally agile, flexible, reliable consolidated, and holistic business intelligence insights that can help marketers drive business growth for enterprises and brands, map competitor performance at deeper level and maximize the Roi of marketing live campaigns. Headquartered at Gurugram, PredictiVu’s investors include Nomura Research Institute and Info-bridge Marketing and Promotions Co. Ltd. which bring in decades of industry, analytics, and consulting experience. For more info, visit, https://predictivu.com/ 

Equinix Opens Global Center of Excellence in India to Drive Innovation for Digital Transformation

Bengaluru, India, November 11, 2021 – Equinix, Inc., the world’s digital infrastructure companyTM, today announced the opening of its Global Center of Excellence (GCoE) in Bengaluru, India. The GCoE will contribute to the development of innovative, automated and scalable digital technologies to improve the digital infrastructure resilience of our customers and employees.

As the fifth-largest economy in the world, India is a high-growth digital market experiencing a data revolution. India’s Silicon Valley, Bengaluru, is widely regarded as the major tech hub in the country. With a robust heritage of premier research and development centers and a wealth of IT talent, Bengaluru has been selected by Equinix to expand its GCoE and set up a talent hub to focus on emerging technologies, corporate applications, data engineering and analytics, among other IT domains.

Currently, Equinix has IT talent hubs in Dallas, Silicon Valley, Singapore and Warsaw. The company plans to hire approximately 500 IT professionals in Bengaluru by the end of 2024.

Highlights/Key Facts:

• The pandemic has proved to be the spark that ignited the digital transformation journey for a lot of companies. According to an IDC report “A Blueprint for DX Success: Start with Hybrid Infrastructure and Connected Ecosystems,” while digital transformation is occurring at unprecedented levels, only 3.9% of all enterprise organizations have completed their transformation.
• As home to various ecosystems ranging from automotive, cloud, content and digital media, healthcare, manufacturing, payments and transportation, Equinix’s global platform is designed to help customers embrace digital transformation in order to succeed in the digital economy. For more than 20 years, Equinix has invested heavily in developing interconnection and digital infrastructure solutions, including Equinix FabricTM, Equinix MetalTM, Network Edge and Equinix Precision TimeTM, to help businesses more easily and flexibly build their digital infrastructure and seamlessly interconnect their IT infrastructures across the global platform.
• In recent years, the role of IT has evolved to a strategic business partner at Equinix. By reimagining the role of technology through an agile and product-centric approach, the team builds on Equinix’s digital leadership with modern technologies such as cloud, machine learning, artificial intelligence and DevSecOps. Most recently, Equinix developed machine learning (ML) technology to predict the utilization of its data centers, which allows the company to make better supply chain decisions and plan its data center and service capacity. As a result, Equinix can better optimize its power footprint to support its environmental sustainability efforts, including its commitment to becoming climate-neutral by setting science-based targets for emissions reduction across its global operations and supply chains by 2030.
• India has the right environment and ecosystem to support the scale and quality of talent requirements for Equinix IT. By bringing together a powerful combination of technical expertise, domain knowledge, and best practices from Equinix’s extensive global engagements, the GCoE will offer innovative solutions to accelerate the digital capabilities of enterprises across the globe, including India.
• Building upon the recent acquisition of two data centers in Mumbai, dubbed MB1 and MB2, the opening of the GCoE in Bengaluru underscores Equinix’s continued efforts to deliver the level of excellence and interconnection that customers expect to accelerate the growth of their digital businesses.

Quote

Honorable Shri Murugesh Nirani, Minister for Large & Medium Scale Industries
“India continues to leapfrog the world in many areas as it continues to be a strong torchbearer for innovation, startups and technology development. It’s essential that the ecosystem is fostered with the right care and attention and in this regard, we welcome the commitment to India by Equinix, the world leader in digital infrastructure space, by investing in Bengaluru with its Global Center of Excellence (GCoE). We believe this is a perfect match and will help drive future readiness while accelerating digital capabilities in the state. Bengaluru has always been at the forefront of digital adoption, and Equinix’s investment is yet another testament to how the city leads the charge in strengthening the country’s digital infrastructure.”

Milind Wagle, Chief Information Officer, Equinix
“India is a strategic market for Equinix, and the launch of GCoE is an extension of our commitment to the market. The expansion of our IT team reflects our confidence in the talent and market potential in India. To help us deliver market leading solutions for the world’s digital leaders, we want to attract the brightest and best employees. Bengaluru, a key hub in India’s digital economy, is going to play a significant role in creating world-class products.”

Manoj Paul, Managing Director, Equinix India
“The launch of the GCoE in Bengaluru underscores India’s strategic importance in our global business roadmap. At Equinix, we will continue to invest locally to drive innovation aligned with market requirements and nurture IT talent in India. As an industry leader with global footprint and robust business ecosystems, Equinix is well-positioned to support the digital revolution in India, supporting businesses locally and globally.”

Pega Announces Collaboration with Google Cloud to Improve Personalization in Healthcare

Organizations to benefit from more holistic customer views and deeper insights to provide optimal care across healthcare experiences

Bangalore – November 11, 2021 – Pegasystems Inc. (NASDAQ: PEGA) today announced a collaboration with Google Cloud that will help improve experiences in healthcare with better data insights and personalization. This partnership between Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions. Organizations will be better positioned to deliver optimal care and health outcomes to millions of people by combining Google Cloud’s efficient, comprehensive data platform and Pega’s personalized recommendations.

New healthcare models have created siloed experiences for multiple audiences across departments within a single organization – including members with insurance questions, authorized care givers, patients living with chronic disease, and more. Additionally, the shift to digital records has created an explosion of data that many organizations struggle to manage. These shifts have surfaced new challenges to combine multiple data sources and take appropriate action on consumers’ channel of choice with tailored care and service.

This partnership with Google Cloud will allow Pega’s clients to configure their applications so Google Cloud’s Healthcare Data Engine — which enables advanced analytics and AI in a secure, compliant, and scalable cloud environment — seamlessly works with Pega’s healthcare solutions. These solutions include Pega Care ManagementTM, Pega Customer ServiceTM for Healthcare, Pega Sales AutomationTM for Healthcare, and Pega Customer Decision HubTM. Google Cloud’s Healthcare Data Engine harmonizes data from multiple sources, including medical records, claims, clinical trials, and research data, providing a foundation for Pega to facilitate and optimize millions of individualized, data-based conversations between consumers and health organizations, including service and claims interactions, and care navigation activities.

By aligning these technologies, healthcare organizations can make better real-time decisions around gaps in care and population health, gain access to better patient and member views, and improve clinical trials. Organizations will be able to unlock their data’s full potential to enable more personalized engagement, care, and services, ultimately creating better health outcomes and experiences.

Quotes & Commentary

“Google Cloud continues to seek partnerships that expand Healthcare Data Engine’s comprehensive clinical data harmonization capabilities at scale to enable our customers to make near real-time healthcare decisions,” says Chris Sakalosky, Managing Director, US Healthcare & Life Science, Google Cloud. “We are excited to partner with Pega to enable healthcare organizations to unlock the power of their data to provide relevant, timely, and personalized experiences for patients, clinicians, and their entire organization.”

“As the healthcare industry becomes increasingly more complicated, organizations need solutions that cut through the complexity to provide more seamless and quality experiences for health consumers,” said Hayden Stafford, president, global client engagement, Pegasystems. “Clients will be able to maximize the impact of Google Cloud’s data and analytics capabilities in combination with Pega’s intelligent next-best-action recommendations for the most tailored care and service possible. This results in happier customers and, most importantly, better health outcomes.”

Rocking Deals continues its seamless growth with the launch of a new store in Leh, Ladakh

India, November 11, 2021: Rocking Deals, the world’s leading excess inventory brand, has forayed into Ladakh by opening its maiden branch in Leh, on 3rd November 2021. A first of its kind in the region, Rocking Deals aims to penetrate the hinterlands and make rocking deals on a variety of goods available to consumers across the length and breadth of India. The feature rich store houses a wide range of mobiles, mobile accessories, home appliances, computer accessories, speakers, toys, cosmetics, groceries and sports equipments to name a few.

The newly launched store at such a high altitude will provide a unique and differentiated retail experience to the consumers of Rocking Deals. This store will not only display new and innovative products, it will also be a one stop solution for consumers who want to experience a diverse set of advanced features that the products have to offer. Poised to create yet another success story and equipped with a well trained staff of five at the store, Rocking Deals is growing by leaps and bounds as India’s most authentic solution for all unboxed, returns excess inventory and refurbished inventory. With a never seen before concept, that makes all branded products available for one and all under one roof, it has revolutionised shopping for millions of customers worldwide.

Yuvraj Aman Singh, Founder and CEO of Rocking Deals states that, “We are confident about our expansion plans as we have a unique selling proposition, stringent processes to maintain quality which we combine with seamless customer experience, making us a trustworthy player in the industry. We recently expanded by opening our stores in Faridabad and Gurgoan. Our foray into Ladakh, is an extension of our belief of making rocking deals on the hottest range of products affordable and accessible to customers across the country. As we consolidate our position as the world’s largest excess inventory and open box brand,we will continue to build our presence domestically in tier 2 and tier 3 cities, where we have experienced a growing demand for our products and services.

Rocking Deals is the largest such national distribution platform of its kind enabling retailers and businesses to source merchandise from them for all kind of products on a single platform. Rocking Deals recently opened its stores in Faridabad and Gurgoan as well as plans to open more stores in tier 2 and tier 3.

Now, directly donate money from recyclable ‘raddi’ to NGOs: ReCircle, DanaMojo join hands for a unique social sustainability initiative

Mumbai, Tuesday, November 10, 2021: In an initiative to recycle waste from organizations and individuals, and support non-profits at the same time, ReCircle, a resource recovery enterprise has tied up with DanaMojo, an online payments solution platform exclusively for NGOs. The initiative will allow patrons to seamlessly donate the proceeds received by them in exchange for the scrap collected to select NGOs.

ReCircle works with consumers to recover their waste, institutes awareness campaigns about segregation and suitable disposal of unwanted waste and has now brought out this unique transaction initiative involving a charity-based ‘barter system’, whereby customers can easily donate the funds they would otherwise earn from selling their scrap.

With its latest initiative, ReCircle will offer individuals discarding their recyclables (paper, metal, plastic, and glass) the option to donate the proceeds to either of the 3 NGOs they work with – The Helping Hands Foundation, St Catherine of Siena School & Orphanage and World for All through the platform operated by DanaMojo.

DanaMojo was born out of the realization that NGOs needed a specialized integrated payment solution that helped them save cost, time and effort. Founded by Dhaval Udani with his extensive experience with not for profit organizations and technology, DanaMojo offers its services to close to 1000 NGOs, and takes into consideration all the legalities of the Indian government while making it extremely accessible and easy to use.

Rahul Nainani, Founder, ReCircle says: “At ReCircle, we have always aimed to inspire a circular waste economy, while promoting responsible consumerism. Our initiative of donating one’s proceeds from unwanted scrap is a no brainer. Our collaboration with DanaMojo has helped us streamline this process further and made it extremely easy and transparent for our patrons.”

Dhaval Udani, CEO of DanaMojo says, “We are proud to be the payment platform of choice for ReCircle that has introduced this brilliant concept and made it so easy for people to do good from both perspectives – disposing responsibly and making a difference by donating these proceeds to a valuable cause. This also expands the donor base for NGOs, to people who want to help with a simple everyday act of kindness.”

In addition to a strong focus on waste management and sustainability, the joint initiative will give back to society and positively impact human lives. While preventing waste from entering landfills and oceans, the initiative will also bring about a mindset shift about recyclable ‘waste’ itself, which could now be seen as a resource to add a caring touch to another life.

About ReCircle:

Aiming to inspire a circular waste economy, while promoting responsible consumerism, ReCircle has multilayered but interlinked goals. It is also a social impact organization that strives to build an inclusive and ethical platform upon which it can create structure, increase the standard of living, and provide dignity to the nation’s unseen task force – waste-pickers, who constitute a majority of India’s informal waste economy. With fair-trade and zero child-labor standards in place, ReCircle works at the grassroots level.

Over the years, ReCircle has evolved into a multi-stakeholder agency, with the aim to provide every person and organization with a customizable solution for their waste management needs.

About DanaMojo

DanaMojo is India’s First Integrated Payment Solutions Platform for NGOs that offers a holistic solution, reducing the overall cost, time and effort for NGOs while supporting their objective of increasing donations. Since its launch in 2016, DanaMojo has on- boarded close to 1000 NGOs on its platform including Goonj, Karunashraya, PETA, CRY amongst several others.