Angel One’s latest campaign #JagrukTejaBhai encourages safe online and investment habits

Angel One achieved 108.7% YoY growth in its client base at 10.10 million in May 2022Mumbai: 4th July 2023: Angel One Ltd. (formerly known as Angel Broking Ltd.), India’s leading Fintech company, launched an industry-first fraud awareness campaign – #JagrukTejaBhai – across platforms. As a market leader, Angel One believes it is duty-bound to protect the interests of retail investors. This campaign aims to educate, inform and create awareness about tactics used by seamsters to defraud investors.

The campaign aims to increase awareness about the common financial frauds that occur in the market. It empowers retail investors by educating them on how to detect and avoid fraudulent activities. The objective of the campaign is to protect retail investors from financial loss by encouraging them to take proactive steps to safeguard their investments. Launched with a multi-platform strategy on social media platforms like YouTube, Twitter, Instagram, and Telegram, the campaign is designed to achieve a multiplier effect to create an impact. It is an eight-part series campaign featuring Teja bhai, who is young, dynamic, humorous, and relatable, and shares simplified messages with young traders.

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd., said, “With the increase in digital platforms usage, there has also been a rise of cyber fraud cases. As a market leader, we are responsible to protect the interests of retail investors, especially first-timers. Through this campaign, we strive to educate them in a light-hearted manner, which is both interesting and informative.”

Mr. Dinesh Thakkar, Chairman and Managing Director, of Angel One Ltd., said, “India is experiencing a growing base of retail investors, who are largely transacting through digital platforms. It is imperative that they are well-versed with the financial risks associated with today’s digital age. This campaign is a step in that direction. Our endeavor has always been to create a safe and secure environment for retail investors, as we offer our digital-led wealth creation solutions.”

The Fintech company will leverage moment marketing to increase traction & drive relevant conversations related to the campaign using static creatives, hashtags, microsites, podcasts, emailers, push notifications, brochures, posters, etc.