ASUS retail expansion in India continues with the first ROG Store in Patna

ROG StorePatna, 25th September 2023: ASUS India, Republic of Gamers (ROG), the no.1 gaming brand, today unveiled its first ROG store in Patna and the second store in East India zone (Jharkhand, Orissa, Bihar), marking a new milestone in India. With an area spreading over 900 sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, and Creator series, while also dedicating an experiential zone for growing gamers community in India.

ASUS has been at the forefront of fostering and nurturing an online gaming community in the country and this new ROG store in Patna is another testament that strengthens its commitment. The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 10 X 10, interested players can have a hands-on experience with the latest ROG Strix Scar 16 (2023). We have created an online portal, ROGverse for gamers to register and book their FREE spot to come & play at our stores. This newly launched ROG store is the first in the city followed by 2 existing AES stores in Patna, totaling to eight stores in Bihar.

Commenting on the unveiling of the first ROG store in Patna, Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India shared, “During the start of 2022, we envisioned to add at least 20 stores every quarter and take the total number to 300 stores by the end of the year. We are elated to announce our 1st ROG store in Patna today. We believe that the momentum is high and soon we will be able to achieve the milestone in terms of retail expansion in India. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating Tier 2 & Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store” added Arnold Su.

Celebrating the launch of its 241st retail store in the country, ASUS reiterates its strategy to strengthen its retail presence in the country. The company wishes to achieve the 300 stores mark by the end of FY 2024, creating a strong brand offline presence across the country.

The brand now has 13 existing ROG-exclusive outlets in the country. To ensure customer queries are heard and attended to, the brand is ensuring its customer service centers are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics. All ROG Stores are equipped with FREE gaming zones to have a hands-on even on high-end gaming laptops. The brand is also extending a similar service even on large format stores- recently started at select Vijay Sales outlets.

The company has also been making notable strides in bolstering its ROG portfolio with the introduction of technology-first innovations and foraying a line-up that addresses and presents users with an opportunity to elevate their experience. ASUS recently launched ROG Ally, India’s first Windows-run gaming console and further expanded its diverse ROG portfolio with the addition of five new models to the ROG and TUF Family, including – Flow Z13 ACRONYM Edition, TUF A16 Advantage Edition, Zephyrus G16, and Strix G16/18, all of which offer exceptional gaming experiences by creating synchronicity between modern technology, innovation, and versatility. Paired with the best gaming displays and an incredible cooling solution, ROG continues to push the bar to deliver immersive high-performance experiences for one to seamlessly play, stream, and create.