India, 2023:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launchof an exclusive store in Bengaluru. The store is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, desktops, and Republic of Gamers (ROG) laptops.Located at the heart of the city, the new exclusive premium store is spread across 550 sq. ft.
Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Karnataka being an important market for us, the inauguration of the new brand store in Bengaluruwill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”
The new outlet takes the mark of the brand’s 10thstore in Bengaluru and 17th in Karnataka. The store featuresinnovative demo zones to offer a premium experience and service to theconsumers. They willcreate an interactive journey for the consumers by providing them witha first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, and a wide range of accessories.