India, 7 April 2023: Daniel Wellington, the globally acclaimed watch and accessories brand, unveils its SS23 collection by kicking off the creative and fun campaign Show your true colors.
Set in the magnificent and lush greenhouse Fjärilshuset in Stockholm, the photoshoot was designed to represent a powerful voice and ode to self-expression through the diverse models and the vibrant color palette, which has a clear Scandi 2.0 aesthetic, hinting about the brand’s Swedish heritage.
The first products to launch out of the wider SS23 range include six new pastel watches for the brand’s best-selling Quadro and Petite collections. Inspired by spring flowers, the watches have been named Cherry Blossom, Lavender and Bluebell, and all feature genuine mother-of-pearl dials and tone-in-tone pastel-colored straps made from premium Italian leather.
“We wanted to create a collection that not only looks beautiful but also inspires people to express themselves through their accessories. Pastels are trendier than ever and as Digital Lavender is the color of the year, it felt interesting to explore this delicate color palette.”
Olof Nordström, Head of Design at Daniel Wellington
To complete this collection, Daniel Wellington also extends its unisex eyewear range, which is enhanced with twelve playful and contemporary designs, available in lively colors such as green, pink or peach amongst others.
The eyewear collection is handcrafted and made with stainless steel and bio-acetate, a material composed of cellulose acetate and a plasticizer of vegetable origin, which is a more sustainable choice than conventional grades. All designed to pair perfectly with the new pastel dial watches as well as the brand’s core collections, these are the perfect spring/summer shades to complete a look and express one’s personality.
AVAILABILITY: The latest Watch collection and unisex Eyewear range is available on www.danielwellington.com and across Daniel Wellington stores.