20th April 2023, Bengaluru: Live Social Gaming & Entertainment platform, Eloelo was recognized as “India’s Fastest Growing App” at the Adjust & Apptweak’s Annual Awards held recently in Bengaluru on 14th April 2023. The company was crowned winner out of several other leading apps like Koo, Games 24×7 for Rummy Circle and My 11 Circle, AbhiBus, Chalo, IDP IELTS, Betterhalf, Mother’s Farm Retail, Powerplay, Teji Mandi, and Pepul, among others who competed in the category.
Eloelo has recorded an impressive YoY growth rate with nearly 2 million+ new users being acquired every month. It sounds like an incredible feat, yet this is precisely the growth trajectory Eloelo – India’s first and largest Live Entertainment and Social Gaming platform has demonstrated since its launch in October 2020. Eloelo, with its inherent focus on growth, is building the next generation of interactive entertainment by bringing a TV-like experience to users’ mobile phones, thereby radically transforming the country’s Live Streaming & Social gaming arena.
Speaking on the recognition, Saatvik Goel, Director, Growth and Marketing, Eloelo, said, “This award is a testament to the hard work and dedication of the entire team, who have worked tirelessly to provide our users with the best possible experience. Our growth has been fueled by our commitment to innovation, cutting-edge technology, and, most importantly, our users. We are committed to continuing our journey of redefining the Live Streaming & Social gaming space in India and beyond, and this award serves as a powerful validation of our mission.”
From a 4 Million user base last year to over 22 Million users now, the platform has been on a 5X+ growth trajectory with more languages and formats added to become the de-facto entertainment platform for India.
Eloelo attributes its rapid user growth to three key elements: referrals and organic word-of-mouth via creators, virality through clips of live streams and celebrity shows, and deep partnerships with partners, OEMs, and networks.
Saurabh Pandey, Founder & CEO of Eloelo said, “Livestreaming is the new social language, games are the new social network. Our user & creator love is showcased in our growth and we will continue to cross new milestones as we scale”.
Eloelo has set its sights on reaching 50 million users by the end of the year. The company’s unwavering commitment to delivering an unparalleled user experience has been reflected in its rapid growth and increasing popularity among Indian audiences. With such a backdrop, Eloelo is poised to become a major player in the live-streaming and social gaming landscape
Adjust & Apptweak’s Annual Awards are a part of the App Marketing Conference hosted by AppTweak and are presented to organizations and teams that have achieved outstanding success in the app domain.
