Pune, September 2023 — Finolex Pipes, a steadfast symbol of innovation and trust within the plumbing industry, is bringing a wave of humor and insight to the fore with their latest ad film campaign. The renowned brand has launched two captivating and humorous ad films that spotlight the exceptional functionality of their CPVC and SWR pipes in an entertaining narrative.
In collaboration with Schbang Motion Pictures, the ad films feature the iconic trio of plumbers engaging in lively conversations about the unique characteristics of each pipe. The aim is to not only educate but also entertain the audience, building a strong consumer connection through humor and relatable scenarios.
The ad films portray the enduring benefits of Finolex CPVC Pipes. The taglines for the films capture the very essence of Finolex Industries’ commitment to providing dependable solutions. For Finolex CPVC Pipes, the tagline ‘Thanda-Garam sahega, paani behta rahega’ reflects the enduring quality of withstanding both hot and cold water applications, even under high pressures, and ensuring a seamless flow. Similarly, for Finolex SWR Pipeline, the tagline ‘Easy to fit hain, har mausam mein hit hai’ emphasizes the pipe’s ease of installation and reliability, making it a hit choice for every season.
Ashok Jaiswar, Vice-President and head of Marketing and Communications at Finolex Industries, shared his thoughts, stating. “After receiving a positive response from our valued customers and pertinent stakeholders for our campaign ‘Peedhiyan Badlengi, Pipe Nahi,’ we are delighted to announce the forthcoming sequels. These new campaigns are not just about showcasing our products but it’s about celebrating the trust our customers have placed in us. Our unwavering commitment remains to delivering top-quality solutions that stand the test of time. These ad films embody our core ideology of trust, innovation, and reliability.”
He added, “Humor is a universal language, and through these entertaining ad films, we aim to connect with our consumers in a light-hearted and relatable way. The characters, coupled with the witty taglines, highlight the durability and functionality of our pipes, making it easier for consumers to connect with our brand.”
Harshit Karnatak, Group Creative Manager at Schbang, also expressed his excitement, stating, “Our partnership with Finolex for this endeavor was a thrilling chance to spotlight innovation and dependability in the plumbing domain. Through the cinematic lens, we infused vitality into Finolex’s ‘Peedhiyan Badlengi, Pipe Nahi’ campaign, placing its fundamental principles and the long-lasting trust it fosters under the spotlight.”
As Finolex Industries continues this exciting journey, they promise that their beloved trio of plumbers will keep coming back for various occasions, making every story unique and unforgettable.