September 25, 2023: VAHDAM® India, one of the country’s largest home-grown Indian teas and wellness brands, bringing India’s finest teas and spices across the world, announced the launch of its ‘first Experience Store’ at the iconic Khan Market in New Delhi. The VAHDAM India TEA ROOM aims to offer customers an immersive and delightful tea-buying experience, showcasing VAHDAM® India’s diverse range of high-quality teas, drinkwares, accessories, gifts & assortments.
Being a digitally native brand, this strategic move aligns with the brand’s omnichannel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India.
The VAHDAM® India Tea Room offers a very immersive visual & sensorial experience to customers who can come and engage in a unique setting that provides a serene and inviting environment for tea enthusiasts to explore and enjoy the rich heritage and diverse flavors of Indian teas.
Customers will be presented with an opportunity to sample from over 100+ signature blends before making a purchase. The curated selection at the store includes VAHDAM’s best-selling signature blends, available in both loose-leaf and tea bag formats, as well as indulgent gift sets, exquisite drinkware, and more.
Mr. Harsh Vardhan Shringla, Chief Coordinator, G20, India Presidency, during the inauguration ceremony, said, “VAHDAM® India has ventured beyond borders, taking India’s choicest teas, including Darjeeling, to every corner of the globe. In today’s interconnected world, this is precisely the direction we need to move in. VAHDAM is not just a tea brand, it is an embodiment of India’s essence, presenting our best to the world and promoting a vibrant exchange of cultures. Congratulations on this milestone, and I look forward to seeing VAHDAM®️ India’s continued success.”
Commenting on the launch of the Exclusive Brand Outlet launch, Mr. Bala Sarda, Founder & CEO, of VAHDAM® India, said “We are thrilled to inaugurate our experience store in India, marking an important milestone in our omnichannel presence strategy. As we continue to expand our offline reach, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of VAHDAM® India. Over the past 8 years, we have received overwhelming support from customers worldwide, and we are confident that our offline establishment will further fortify this bond. Our unwavering commitment remains unchanged – to enable the world to embrace the essence of Indian tea. With this store located at the iconic Khan Market Lutyens’ Delhi, we will be able to cater to a large set of visiting tourists, expats, and diplomats, along with the local clientele.”
VAHDAM® India is known for its direct supply chain, which eliminates middlemen and sources premium teas and spices from India’s choicest gardens, direct from source. All of the brand’s products are made of garden-fresh, superior-quality ingredients and are certified USDA Organic and Non-GMO verified. The brand has a presence in more than 6000 retail stores across the US, including CVS, Wegmans Market, Sprouts Farmers Market, Gelson’s Market, and Erewhon Markets, as well as in 250+ retail stores across Canada, including Healthy Planet, Nature’s Source, and over 500 stores in the UK.
VAHDAM® India made waves in the past year by being featured in the Goody Bags of prestigious events like the Oscars and Emmys. They also forged a partnership with the popular Netflix original series, Emily in Paris. In another exciting collaboration, VAHDAM® joined forces with renowned American singer and actress, Nicole Scherzinger, to introduce a limited-edition gift set.
The announcement comes at a time when VAHDAM® India has recently launched its second-largest category after tea, i.e., Spices, with Michelin-awarded chef Vikas Khanna as its brand ambassador. Under this category, VAHDAM® India has successfully introduced 25 single-origin spices tailored specifically for the US market.
VAHDAM India is a climate and plastic-neutral brand. The brand directs a minimum of 1% of its revenue towards the education of its grower’s children under its flagship CSR initiative, TEACH ME.