Hipi announces #TapTheBall challenge in association with Rashmi Rocket

HiPi_LogoCollaborates with Yuvraj Walmiki and Tapsee Pannu to inspire sportspeople across the country to show their love for sports

India, 14th October 2021: Hipi, India’s leading short video platform, continues to mark its presence in the Indian market. It has recently partnered with Taapsee Pannu – starrer ‘Rashmi Rocket’ which is set to be release on October 15, 2021, on Zee5. As part of its association, it has launched the #TapTheBall challenge, with the aim to inspire sportspeople across the country to show their love for sports.

For the #TapTheBall challenge, Hipi’s own creator, the Indian National hockey team player Yuvraj Walmiki and Taapsee Pannu connect for a fun hockey banter. Just like in the movie where the story follows the tale of ‘rocket’, who finally gets the chance to realize her dream and compete professionally, in this challenge users can explore their fun, Hipi talent in their sport of choice. Using the sport’s equipment in a fun way, e.g. tapping a cricket ball on the bat, hockey ball on the stick, tennis ball on the racquet and so on, users can upload their videos in support of their favorite sport.

Speaking on the association, Charmie Kanabar, Marketing Director, Hipi, has said, ‘We are extremely happy to collaborate with Taapsee Pannu – starrer ‘Rashmi Rocket’ and feel this movie will be a motivator for people to help them realize their dreams. Through this challenge, we want to reignite the passion in every sportsperson in India, young and old, and spread the love for all sports played in corners of our country.’

Yuvraj Walmiki, International Hockey Player, shared ‘Hockey has been gaining popularity over the last few years. The Indian hockey men’s and women’s have also displayed tremendous skills and talent at global events like The Olympics, making us all proud. The idea to associate with a platform like Hipi is to showcase my skills in a fun way that connects with a wider audience, especially today’s youth and inspires a love for the sport among them.

#TapTheBall challenge is now live on the Hipi app on Playstore and Appstore. Participants can show their love and appreciation for their favorite sport by utilizing the chosen sport’s equipment in a fun, unique way

About Hipi

Hipi is India’s fastest-growing short video platform designed to bring moments of joy, inspiration and discovery. It allows content creators to showcase their talent and raise the ladder of fandom. The viewers can watch short videos across multiple genres and support their favorite stars on the platform. The platform empowers brands to harness the power of storytelling and interact with their audiences via product discovery, music tracks, filters, hashtag challenges, and more.