Mumbai, February 2023: Mumbai’s premier shopping, food and entertainment destination – Infiniti Mall associated with Sunset Cinema Club to create an indelible movie watching experience with Holly Bolly Evenings for its customers. Indulging in resplendent outdoor screenings, Infiniti Mall keeps its patrons engaged with a fascinating experience of watching movies under the stars over the weekend.
Infiniti Mall commenced with open-air movie screenings in partnership with Sunset Cinema Club (SCC) in April 2022 and has completed over 40 open air screenings at Infiniti Mall Malad and is the flagship venue partner.
Sunset Cinema Club kick started operations in 2017, adding an element of freshness to the saturated market with their outdoor movie screenings. Open air-screenings present an opportunity to viewers to experience something out of the ordinary, watching engaging films in an exuberant environment together as a community.
Commenting on the ever growing popularity for open-air movie screenings at Infiniti Mall, Gaurav Balani, DGM – Marketing, Infiniti Mall, shares “We would like to take this opportunity to thank our patrons for their constant support and appreciation in all our endeavors. We are delighted to introduce them to the vibrant open-air screenings in association with Sunset Cinema Club. Customers can enjoy their weekends watching some classic Bollywood and Hollywood films with their family and friends in a relaxing environment complemented by delectable refreshments.”
“It is our pleasure to partner with one of the leading retail destinations in Mumbai. Catering to a multitude of people keen to witness this magnificent set up, Infiniti mall is open to ideas that elevate the ambience and drive housefull shows consistently. This one of its kind setup gives viewers a break from traditional viewing, creating a much more spirited and interactive experience for them,” shared spokesperson, Sunset Cinema Club.
Within just a few months, Holly Bolly Evenings at Infiniti Mall have gained massive popularity, with customers flocking in large numbers to spend their weekends witnessing spectacular screenings. Infiniti Mall plans on expanding the genres of films in the near future, thereby catering to a wider customer base with divergent preferences.