An experience zone in Sukhna Lake to trigger Reel creation
Chandigarh, October 23rd, 2021: This weekend, Instagram will be kicking off activation in Chandigarh, aimed at encouraging young people to express and explore their personal stories, on the platform. This activation is a part of the platform’s new campaign ‘We Are In The Making’.
‘We Are In The Making’ is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. The campaign is rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored. Identity formation means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work-in-progress it may be.
Thus on October 22nd-24th, Instagram is creating an experience at the cultural hub of Sukhna Lake, from 10am to 7pm. This experience will come alive with an installation made by multimedia maximalist artist and Fashion designer, Param Sahib (@Parambanana), visual doodle artist and illustrator, Sankal Patil (@skulp_) and leading curated art platform, Art & Found. Using vivid colours and local Punjabi pop symbols, the art installation brings to life the artists’ vision of the campaign.
Avinash Pant, Director – Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. With this experience zone in Chandigarh, we’re encouraging young people to shape their identity, no matter how ‘work-in-progress’ their personal story might be. We hope this experience encourages young people from Chandigarh to express and shape themselves on Instagram.”
The experience at Sukhna Lake will be visited by local creators like @jbjhanceboyz ( JB Jhance), @officialbhaveshmahajan (Bhavesh Mahajan), @inancyarora (Nancy Arora), @dr___p.r.a.b.h (Prabh), @money.money22 (Money Singh), @deepjrewal13 (Deep Jrewal), @its_navkhangura (Nav Khangura) and @harleenkaur9364 (Harleen Kaur), who will create Reels within the background, and encourage others too.
To see the updates from the campaign from Chandigarh and from across India, follow #InTheMaking and #MakeTheReelYou .