Mumbai, India, November 18, 2021: International music streaming app, Moodagent empowers individuals to make their listening experience entirely their own as it unveils its global brand campaign ‘We’re Moodagent. We’re here’ in India. Moodagent allows an individual’s mood to dictate a dynamic playlist, which the listener can then adjust to always suit their mood and situation. The cinematic campaign takes this thought a step further as it encourages individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.
Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist. Every individual is unique and both their favourite tune and their mood and situation is constantly evolving. It was important forMoodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard.
Commenting on the campaign, Jyoti Handa, Executive Vice President & Managing Director, Moodagent India said, “We at Moodagent are excited to launch our first digital campaign for the Indian market. The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives. We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you you. Whatever you find, we’re here for it.”