Mumbai, September 2023: European menswear fashion brand JACK&JONES and Bollywood Superstar and brand ambassador Ranveer Singh have come together once again to unveil the brand’s Autumn-Winter 2023 collection with a series of poignant, high-energy stylized digital films.
JACK & JONES has always been at the forefront of high-trend styles, putting its unique stamp on the fashion disruptors of today. Kicking off the high-octane season, the digital series features Ranveer Singh showcasing seven sharp looks in seven different styles against seven layouts woven together to showcase an enthralling collection, elevating the brand’s positioning. The fashion series puts a spotlight on the must-own trendy styles from Jack & Jones. Superstar Ranveer is seen in his ‘Don’t Hold Back’ avatar, donning standout styles from the season, including outerwear jackets, stylish denim silhouettes, and contemporary t-shirts set against upbeat soundtracks.
“As always, I am ready to not hold back with JACK & JONES. I have enjoyed wearing and experimenting with some of the most stylish, fashion-forward pieces from the collection this season. The brand truly resonates with my personality and reflects my philosophy about fashion as a means of self-expression,” says Brand Ambassador superstar Ranveer Singh.
Speaking on the campaign, Vineet Gautam, CEO, and Country Head at BESTSELLER India, says, “We are thrilled to have India’s style icon & Bollywood Superstar – Ranveer Singh showcase some of our best styles from the upcoming AW’23 collection. We, at JACK & JONES, are constantly evolving and innovating on the product front and are excited to launch some edgy, contemporary, street-style looks that are absolutely in sync with Ranveer’s zeal. With this campaign, we hope to onboard a new generation of customers who are fashion-forward, bold, and the culture shapers of tomorrow.”
JACK & JONES is ready to embark on an exciting journey where the refined essence of contemporary urban style and the heart-pounding world of motorsports effortlessly collide. Introducing the latest collection, ‘Urban Racers,’ where high-octane energy and sartorial elegance meet to create a remarkable ensemble. The AW ’23 collection also features the captivating ‘Dusk Romance,’ celebrating fashion moments of day and night; ‘Makin Waves,’ an exploration of Avant-Garde pieces where the mystical underwater city meets futuristic innovation; and ‘African Heritage,’ a harmonious blend of vintage and African culture.