National, October 23, 2021: Leading multi-lingual micro-blogging platform Koo announces India’s biggest cricketing experience – #SabseBadaStadium – for the upcoming T20 World Cup 2021. Through this campaign, Koo App will provide a superior, immersive and hyperlocal World Cup experience across a slew of native Indian languages.
The platform will come alive with interactive content and will witness legendary cricketers, commentators, celebrities and the media engaging in conversations with users and sharing live match updates. Commentators will share insightful analyses of matches such as Koo of the Match, Koo Fan of the Match, Koo Poll of the Match exclusively for Koosters, thus enhancing the overall engagement. As part of the campaign, Koo App will run an enthralling user contest – Koo Creator Cup, for content creators to unleash their creativity through hilarious memes, videos or real-time #Koomentary around the matches or players. Winners will bag exciting prizes like a holiday to Maldives, MacBook Air, etc. In addition, there are product enhancements on the platform to provide an unmatched experience to fans as they get together and cheer for India.
Conversations around cricket have gained tremendous momentum on Koo App in recent times and carry unique local flavours. Legendary cricketers like Virender Sehwag, Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar, VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta enjoy huge following on the platform, and actively Koo to connect with fans. Cricketers and commentators have been sharing their wit and insights around the game across regional languages by leveraging the platform’s unique multi-lingual features such as multi-lingual Kooing – thus, offering an immersive language experience to users across India.
A Koo spokesperson said, “Cricket is the most loved game in India – it is a festival that is celebrated throughout the year in various formats, bringing people from every corner of the country together. Never before have Indians had the opportunity to cheer their favourite players or engage in cricketing banter in their mother tongue. We received an overwhelming response from users during the recent IPL – with star cricketers like Sehwag, Akash Chopra and others engaging with fans in their native language and taking the experience to a whole new level. The success of the IPL has encouraged us to design an even bigger interactive experience with the T20 World Cup 2021. We are confident that Koo is poised to be the preferred social media platform for cricket fans to indulge in through #SabseBadaStadium.”
The app is available for users to download on the Android and iOS Stores. Users have the option to register either through their mobile number or email ID. Once registration is complete, they can follow their favourite celebrities, athletes, politicians, entertainers and thought leaders on Koo.
Koo was founded in March 2020 as a multi-lingual micro-blogging platform in Indian languages and now boasts over 15 million users, including people of eminence. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect. Koo provides a stage for the voices of Indians who prefer Indian languages.