Kolkata, 20 October 2023: Bata India is set to make a ‘Shobar Walk Ramp Walk’ with its exclusive ‘Pujo Collection’. Elevate your festive fashion with a range of premium designs inspired by global fashion. Discover trendy footwear styles including embellished heels from Bata Red Label, trendy pastel sandals from Bata Comfit, elegant oxfords and loafers from Hush Puppies, limited edition sneakers from NorthStar, sports shoes from Power, and an exciting collection for kids promising both style and exceptional comfort for a stylish pandal-hopping experience for the entire family.
To celebrate with its valued customers, Bata has launched a special edition of #BataRampWalkChallenge with superstars Neel Bhattacharya and Madhumita Sarkar. Opening the runway floor for all, Bata invites customers to visit their nearest Bata store, strike a confident ramp walk, and share their videos. The winners of the challenge get an exciting chance to go on a Pandal Parikrama with Neel and Madhumita.
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “This Durga Puja, we wanted to celebrate with our valued customers by launching our biggest-ever Pujo campaign. As we enter the festivities, we have launched an exclusive Pujo Collection for the East market to make their pandal hopping a stylish affair and make ‘Shobar Walk Ramp Walk.’ To bring this campaign alive, we have collaborated with Neel Bhattaracharya & Madhumita Sarcar, the biggest stars in the East. The new collection boasts of a stylish range of premium styles inspired by global fashion from our brands, Bata Red Label, Bata Comfit, Hush Puppies, Naturalizer, Power, and NorthStar. With a 360-degree approach, customers will engage with the campaign across Bata stores, TV, digital, print, and out-of-home. The campaign’s thought is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes from Bata. Through our marketing efforts, we want to encourage individuals from all walks of life to express their unique style and exude confidence with every step.”
Festive vibes are in the air and stepping out becomes more than just a necessity – it’s a stylish occasion to dress up and transform every walk into a runway-worthy stride. Bata envisions itself to be your partner in style, making ‘every walk a ramp walk’.