Bengaluru, September 2023: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements. The campaign showcases the wide range of offerings available on the platform, which includes premium and luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others.
- Agency – Toaster, India
- Director – Disha Daswani
- Cinematographer – Yogi Sankotra
- Photographer – Aashith Shetty
- Production House – EO2 EXP
Touching upon the latest ad campaign, Abhishek Gour, Director – of Marketing, at Myntra, said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is you. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self-care solutions.”
Myntra is implementing a holistic marketing approach, as customers across the nation will get to see the film on Digital and Social platforms.
Myntra provides a diverse range of beauty offerings to its customer base, across 1400+ brands in its beauty and personal care portfolio, including 200+ international brands. Some of the premium beauty brands on Myntra include M.A.C, Clinique, Forest Essentials, Benefit Cosmetics, Innisfree, Tommy Hilfiger, Versace, Laneige, Davidoff, Dyson, Olaplex, Anastasia Beverly Hills and Paula’s Choice, among others. Additionally, the platform has also onboarded 18 popular global brands, such as Acorelle, Faith in Nature, Anatomicals, Martiderm, Skin1004, and Natio, among others in August on Myntra Beauty.