India, June 2023: Radio City, India’s leading radio network, recently took the music industry by storm with the launch of their peppy station sound #CityKiNayiVibe. This vibrant composition has quickly become a favourite among Gen Z listeners, gripping them with its upbeat rhythm and catchy lyrics. To amplify the excitement and engagement surrounding the jingle, talented dancer & choreographer, Melvin Louis came forward to create an irresistible hook step that perfectly complements the energetic beats of the track. The dashing choreographer was joined by Radio City’s fun-loving RJ Archana who grooved to the tunes of the new jingle.
Mr. Ashit Kukian CEO, Radio City said, “We are thrilled that our new station sound #CityKiNayiVibe has become an instant hit among the audiences and famous choreographer Melvin Louis came on board to create an exciting hook step for our new jingle. His creative talent and infectious energy perfectly complement the vibrant spirit and Gen Z vibe of the new rendition of Rag Rag Mein Daude City. We are assertive that the jingle hook step will create new-found excitement among our audience and entice them to follow the dance moves.”
Melvin Louis, known for his incredible dance moves and innovative choreography, expressed his excitement about the collaboration with Radio City. He said, “I would like to congratulate Radio City on introducing a peppy new jingle at the most apt time, as it beautifully captures the vibe of the new age Gen Z audience. Singers Nikhita Gandhi and Divya Kumar have added magic to the jingle by making Radio City’s new track super catchy and youthful. The moment I caught Radio City’s new jingle #CityKiNayiVibe, I instantly started grooving to the upbeat music and was certain to create a hook step around it. I had a gala time creating an energetic hook step on this new radio jingle. With this, I would like to urge all my followers and Radio City’s followers to take up this fun challenge and follow the hook step of #CityKiNayiVibe!”
The launch of Radio City’s refreshing jingle, coupled with the captivating hook step by Melvin Louis, is set to create a wave of excitement among listeners and music enthusiasts. It has set a new benchmark, capturing the hearts of the audience with its contagious sound, catchy lyrics and Gen Z appeal. The combination of the peppy music, dynamic vocals, and Melvin’s choreography is sure to make #CityKiNayiVibe a sensation across digital platforms and dance floors. The radio network continues to innovate and entertain its listeners, solidifying its position as a trendsetter in the realm of radio entertainment.