Rapido Auto takes strategic steps to strengthen its women fleet in Mumbai

Mumbai, September, 2023: In the bid to strengthen its women’s fleet in Mumbai, Rapido Auto, India’s leading bike taxi and auto aggregator, is showcasing its value offering to women auto captains in the city. Currently, Rapido Auto enjoys a growing trust of women auto drivers and passengers in India’s business capital. It has over 80 women Captains as partners out of 150+ women auto drivers plying in the Thane region.

To onboard more women captains in the city, Rapido Auto has introduced several strategic measures that make its value offering superior to competitors. These measures include not charging login fees from female captains, facilitating quick payments without holding any money, discontinuing penalties, and extending 24-by-7 on-ground support. The organization has introduced a more lucrative rate card than its competitors, offers Rs 100 after every 5 rides, and routes maximum pings in the regional boundary.

“One of the most important matters for Rapido Auto is to work towards women empowerment and introduce measures which infuse flexibility and adds to the wealth creation for our Women captains. What differentiates us from our competitors is that we think about the growth of our Captains who in return value our customers. This creates the foundation of our growth journey, and helps us integrate more women auto captains as we grow”, said Pavan Guntupalli, Co-Founder, Rapido.

Across many of its operational cities such as Chennai and Hyderabad, Rapido’s women-centric initiatives have already touched countless lives and created a profound impact on women. The organization has gone above and beyond in empowering women captains, by increasing their earnings for long-term growth and making it a safe ride experience for both female customers and female captains. They have organized basic self-defense training, conducted driving sessions, subsidized rent, implemented safety and privacy measures such as seatbelts and curtains, and provided free uniforms to women captains. In the coming months, Rapido plans to extend these initiatives to other cities as well.