Redcliffe Labs, a leading omnichannel Pan India diagnostics service provider, is proud to announce the launch of India’s first-ever female fleet for Pre-Policy Medical Check-Ups (PPMC) – Team Pink.
Female phlebotomists at Redcliffe Labs have always been part of Redcliffe Labs for home sample collection since the beginning. Now, this International Women’s Day, we launch PPMC, which aims to empower women by providing them equal access to healthcare services. Apart from blood sample collection, PPMC offers additional services of ECG at home, vital screening like measuring height, weight, and BMI, Pulse & BP Monitoring, and performing all the necessary checks for initiating medical insurance. Team Pink is primarily for offering complete comfort and ease to females during their vital health checkups.
Team Pink comprises highly skilled and dedicated women committed to ensuring that people looking for primary medical checkups don’t have to spend hours in long queues. With just a few clicks, individuals can book for PPMC on the Redcliffe Labs website from the comfort of their homes. This initiative is a testament to the company’s commitment to women’s empowerment and promoting gender equality.
The Director of Redcliffe Labs, Harshita Jain, and Preeti Agarwal, Director of Marketing, emphasize the importance of prioritizing women’s health and addressing their health issues promptly. They believe women’s health is crucial for building a Healthier Bharat and acknowledge the challenges women face in accessing healthcare services.
In addition to the launch of Team Pink, Redcliffe Labs has also initiated the “Know Her.” campaign, which aims to increase awareness about women’s health problems and promote women’s well-being.
The campaign emphasizes the need to identify and address health issues specific to women, such as Breast Cancer, Cervical Cancer, STDs, PCOS, Heart Diseases, Endometriosis, Osteoporosis, Menopause, Reproductive Health disorders, and other physical and mental issues.
Through the “Know Her” campaign, Redcliffe Labs aims to spread the message of the importance of knowing women’s health and encouraging routine checkups to confirm or rule out risks. The company has organized several on-ground health camps for women’s health checkups. Also, a social experiment to find out how well people know about women’s health.
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