June 2023, Mumbai: CaratLane- A Tanishq Partnership, India’s largest omnichannel jewellery brand, in partnership with Universal Products & Experiences and licensing agent, Black White Orange, launched their new collection that celebrates one of the world’s most successful animated film franchises– Illumination’s Despicable Me and Minions. Illumination’s beloved Minions join everyday jewellery to bring joy and mischief in the most iconic way possible.
The collection is crafted to celebrate your everyday adventures in 14kt yellow gold, using cold enamel and a stamping technique, to bring the Minions everywhere you go. Consisting of 19 designs across categories of necklaces, earrings, rings, bracelets, watch charms, and pendants, these designs are a must-have for all Minions fans. The price point of this collection starts at the affordable price of ₹4,000, so there’s something for every Minions fan out there.
Kinnari Shah, Head of Design, CaratLane, said, “CaratLane has always strived to bring innovation to jewellery design, and this launch takes the brand one step ahead. This will join our other successful collaborations to target a new audience of teens, tweens, and those in their early 20s. These designs are sure to fascinate them, and their love for the movie franchise. This collection aims to target Gen Z with an affordable price range as well. This collection has something for everyone across different categories and also has customizable and engravable designs made just for you!” CaratLane x Minions is available on www.caratlane.com along with 230+ CaratLane stores across