The Bear House expands product portfolio with new Autumn Winter category

The Bear HouseIndia, October 18th, 2023: The Bear House, a name synonymous with modern and trendsetting fashion, announces Bear Tapes and forays into new fashion categories, promising an exciting line-up for the upcoming Autumn and Winter season. The latest collection comprises a thrilling array of sweatshirts, well-fitted t-shirts, cardigans, cropped and cargo pants, pullovers, and more.

The brand-new collection will be available on The Bear House website, ensuring a seamless shopping experience for customers. Additionally, the products will be featured on major e-commerce platforms such as Myntra, Ajio, and Nykaa, offering greater accessibility to fashion aficionados. The Bear House will also host pop-up events, providing a unique opportunity for customers to engage with the brand in person and experience the new collection firsthand.

Commenting on the New collection launch, Tanvi Somaiya, Co-Founder, of The Bear House said, “We are delighted to unveil this exciting collection for the Autumn and Winter season. Our foray into new categories and our presence on popular e-commerce platforms signal our commitment to providing our customers with a diverse and fashionable range. We anticipate an 8-10% increase in website sales with this new initiative, while our overall sales are expected to surge by 15-20%.

What distinguishes the brand from others, Harsh Somaiya, Co-Founder, of The Bear House said, Our new line-up aims to tap into the streetwear scene, especially with oversized tees and hoodies, and create a buzz in the sneaker culture with our new shoe offerings. We are also venturing into formal shoes, opening up opportunities for our patrons to embrace a wider spectrum of styles. These are exciting times, and we are confident about attracting diverse customers who will love our new offerings.”

The Bear House has consistently set the benchmark for innovative and trendy fashion, and this expansion into new categories further cements its position as a fashion leader. With the Autumn and Winter seasons right around the corner, The Bear House’s latest collection promises to be a game-changer, offering fashion enthusiasts an impressive range of choices to stay stylish and comfortable.