Launches #PragatiKeRang Campaign to Celebrate Spring and India’s Vibrant MSME Sector

New Delhi, 20 March 2023:, India’s largest B2B online marketplace, has launched a new digital campaign, #PragatiKeRang, to celebrate the onset of spring, a time for new beginnings & boundless opportunities. Through this engaging digital campaign, the B2B ecommerce giant has taken a story-telling approach to inspire more MSMEs and SMEs to adopt digital technology and help boost the country’s economy.

This ode to the season of renewal draws inspiration from the vibrant colors of spring, symbolizing progress and growth. The campaign brilliantly captures the essence of spring and its colors, reflecting the progress and growth it brings along. It beautifully showcases how each hue symbolizes the diverse sectors of the MSME industry, which not only touch people’s lives uniquely but also contribute significantly to the country’s economic growth.

MSMEs contribute 30% to India’s total GDP and the government of India gears up to raise this contribution to 50%. MSMEs are considered to be the backbone for the Indian economy as they play a crucial role in the nation’s growth as they employ lakhs of skilled & semi-skilled individuals. Currently an impressive 63 million MSMEs employ over 110 million individuals, the manufacturing sector contributes nearly 30% to India’s GDP. The campaign takes a storytelling route to showcase how various sectors, including agriculture, textiles, chemicals and many others contribute to the country’s economic growth. The #PragatiKeRang campaign serves as a tribute to this crucial sector, showcasing the vibrancy and richness of its diverse segments.

Speaking about the campaign, Mr. Sandip Chhettri, CEO of, shared, “We are thrilled to launch the #PragatiKeRang as a tribute to the spirit of spring and the boundless opportunities it brings along. At TradeIndia, we recognize the pivotal role that SMEs, legacy businesses, and MSMEs play in the Indian economy and how their contribution will enable India to achieve its vision of an empowered and inclusive economy. Through this campaign, we aim to encourage more businesses to become digitally saksham and harness the power of technology to unlock their true potential. We believe that with the right support and resources, these businesses can scale new heights and contribute significantly to India’s economic growth story.”

The campaign is live across all social media handles of TradeIndia& will run throughout the month of March featuring different sectors within the MSME industry, highlighting their contributions to India’s economy. TradeIndia encourages everyone to join the celebration of #PragatiKeRang and support the growth of MSMEs in India.