Tressmart Marketing Pvt. Ltd., one of the leading beauty appliances distribution companies and beauty e-commerce portals in the country, is now the global owner of Paul Penders International, a vegan and cruelty free beauty and skincare brand. As finalized on October 15, 2021, Tressmart owns Paul Penders USA LLC and Paul Penders International Pvt. Ltd. As part of the company’s aim to provide fast and easy solutions to beauty problems of empowered women on the go, this expansion will propel Tressmart into all things bigger and better.
Now that Tressmart owns Paul Penders globally, the company will be appointing new distributors and continue working with already appointed distributors worldwide. Tressmart will have all creative control and will be manufacturing in the Dehradun factory on a global scale. Additionally, the brand will be in charge of handling all exports henceforth.
On the acquisition, Sargam Dhawan Bhayana, Founder, Tressmart, says, “Our aim is to actively search, research and introduce such revolutionary products in India. Our vision is to celebrate women and empower women on the go! With an incredible brand like Paul Penders under our wing, we are thrilled to be able to provide 100% authentic and cruelty-free products to the Indian market. These products take selfcare to another level with holistic mind, body and soul rejuvenation and we are excited to see where this journey takes us.”
Tressmart’s ultimate goal is to create unique customer satisfaction through innovation, productivity, high quality and continuously striving for excellence. The company is growing leaps and bounds with continuous strategy improvement and international relations development and has been able to add many brands, distributors and customers under its umbrella, with Paul Penders being one of them.