11th December 2024: VIP Clothing Ltd, a pioneer innerwear brand in the Indian market, is now taking a leap ahead in 1its business operations by tying up with Swiggy’s quick commerce platform, Instamart. With this move, the brand’s popular collection of men’s innerwear, called Frenchie, can be availed by users of the q-comm platform in 10 minutes. This integration comes at a strategic time as customers, especially millennials and Gen-Z, are depending more and more on such platforms for their needs and wants, furthering the scope for instant gratification.
Highlighting the collaboration of a legacy brand and q-comm, Senior Category Manager at Swiggy Instamart, Udbhav Prasad said, “Swiggy Instamart has partnered with Frenchie, a legacy brand from the house of VIP Clothing Ltd and a market leader in the men’s innerwear category. Through quick commerce, we aim to redefine convenience—get your favorite Frenchie products delivered to your doorstep in just 10 minutes!”
VIP Frenchie is a range of men’s innerwear and briefs, which promise long lasting comfort and durability to its users. An extension to this product line, Frenchie Plus offers innerwears in a range in various colours including blue, black, grey, etc. These are made from breathable cotton fabrics which combine functionality and fashion for today’s young consumers. In the current market, VIP Clothing Ltd. is among the select few brands that are available on quick commerce platforms.
Speaking about this exciting opportunity, the D2C Head of VIP Clothing Ltd., Mr Kanishk Pathare said, “At a time when innerwear was a taboo, we launched VIP Clothing Ltd. Making bold moves and being a pioneer has always been a part of our brand ethos. Now, as the times progress, it is important for us to stay ahead of the curve too. This is why we launched Frenchie on Instamart. Given the perks of quick commerce for businesses as well as consumers, we believe this is the right move that will be mutually beneficial in the long run.”
Following the predicted success of Frenchie on Swiggy’s q-comm platform, we may see more collections by VIP Clothing made available to a wider audience.
