Mumbai, 27 February 2023: With International Women’s Day round the corner, TVS Eurogrip Tyres organized a specially curated edition of its riding event Brunch & Biking for women riders of Mumbai today. The event celebrated womanhood, while also spreading awareness on women’s safety and equality.
Women biking enthusiasts from across the city participated in the ride. The event was flagged off by Aishwarya Pissay – a professional racer. The start point was Gandhi Maidan in Chembur.
Women from different age groups, riding various kinds of two-wheelers participated in the ride, the camaraderie and joy among them was a visible treat. The one-hour ride culminated at Kharghar Golf Course, Khargar, Navi Mumbai where the riders had several engagement activities including a session on safe riding practices.
Thanking all the women riders, P. Madhavan, Executive Vice President – Sales & Marketing, said, “For us, International Women’s Day is an important day to celebrate women and their achievements, more so the energy and enthusiasm of all riders. After eight successful events of TVS Eurogrip’s flagship community riding property – Brunch & Biking, the Women’s Day special edition is our tribute to today’s ambitious, adventurous, and progressive women.”
As a safe practice, a two-wheeler mechanic, ambulance/doctor on call, first aid kits, and service support were made available during the event.