India, 10 October 2023: Underdog Athletics, exclusive India distributor and licensee for Under Armour, announced the opening of its Flagship Store in Hyderabad’s Banjara Hills Road no. 2. The launch event was a truly memorable moment for athletes, sports, and fitness enthusiasts, as World champion and Under Armour athlete Neeraj Chopra inaugurated the store, amidst much fanfare and excitement.
Located in the city’s upscale and vibrant commercial and retail hub – Banjara Hills Road number 2, the store’s impressive façade, elevated design and expansive space enable a premium shopping experience for athletes, sports, and fitness enthusiasts. The store carries the latest and widest international range of Under Armour’s innovative athletic performance merchandise including the very popular Phantom, Machina, and Velocity running shoes, mineral-infused apparel lines – IsoChill, and Rush, Golf range and the much-loved Curry and Project Rock collections.
An Under Armour Athlete, Neeraj Chopra exemplifies Grit, Determination, and Perseverance and is the reigning Olympic Champion, World Champion, and Asian Games Champion. As part of the launch initiatives, Under Armour offered a unique opportunity for sports enthusiasts to train with Neeraj Chopra at a private session earlier in the day. Neeraj Chopra also met the city’s young badminton, basketball, and track & field athletes, motivating them to pursue their dreams with unwavering dedication and patience.
Commenting on the store launch, Tushar Goculdas, Managing Director, of Underdog Athletics, said, “We are thrilled to open this magnificent store at Banjara Hills, allowing us to serve the vibrant community of sports and fitness enthusiasts in central Hyderabad. Our deep partnership with Neeraj is a key enabler in our mission to become the best athletics performance brand in the country, and his presence here was truly inspiring for the young athletes in the city.
On the store Launch Under Armour Athlete Neeraj Chopra said, “I’m truly honoured to be a part of Under Armour’s journey in India and to inaugurate their flagship store in Hyderabad. This brand represents the same passion, dedication, and relentless pursuit of excellence that drive me in my sporting career. Through this store, I hope to inspire athletes and fitness enthusiasts to pursue their dreams, break their own barriers, and achieve greatness.”
Under Armour products are worn by some of the world’s best athletes including Javelin Champion Neeraj Chopra, NBA All-Star Stephen Curry; Golfer Jordan Spieth; Heavyweight boxing champion Anthony Joshua; Actor/Producer Dwayne “The Rock” Johnson, among others.