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Bhavik Rathod and Prajakta Savarkar Shinde, winners of the 4th edition of Khazana Artist Aloud Talent Hunt to launch their single - Le Chala Jaan

Bhavik Rathod and Prajakta Savarkar Shinde, winners of the 4th edition of Khazana Artist Aloud Talent Hunt to launch their single – Le Chala Jaan

India, May 2022: Bhavik Rathod (Pune) and Prajakta Savarkar Shinde (Jabalpur), winners of the 4th edition of Khazana Artist Aloud Talent Hunt, India’s first and only talent hunt for Ghazal singers are all set to launch their single – Le Chala Jaan on April 28. Composed by renowned ghazal singer and composer, Sudeep Banerji and written by famous Urdu poet Dagh Dehlavi, the soulful ghazal perfectly emotes the feeling one goes through when they lose someone special. With Bhavik and Prajakta proving to be the most versatile after multiple rounds of judging in the 4th edition, held virtually last year, members of the jury and Artist Aloud offer the duo a platform to showcase their talent by launching this single, thereby charming ghazal lovers all across the world.

As Le Chala Jaan sees Bhavik and Prajakta making their presence felt in the world of ghazals, budding ghazal singers would look to emulate their feat/success at the upcoming 5th edition of Khazana Artist Aloud that begins May 4. Celebrating the art of ghazals, the talent hunt by Hungama Artist Aloud, a platform that supports and promotes independent content, and Khazana – an annual fundraising concert, that celebrates the art of ghazals, will feature singers from across the world. They will be judged by ghazal legends such as Pankaj Udhas, Talat Aziz, Anup Jalota, Rekha Bhardwaj, and Sudeep Banerji.

In order to participate in the fifth edition of the talent hunt, aspiring singers will need to upload videos of them singing ghazals on https://www.artistaloud.com/khazana2022/ between 4th May 2022 to 31st May 2022. Based on the entries, 20 candidates will be shortlisted and will be asked to upload a fresh audition clip on https://www.artistaloud.com/khazana2022/

Hereafter, the jury will announce two winners who will get a chance to perform at ‘Khazana – A Festival of Ghazals’ later this year, alongside some of the most prolific Ghazal singers in India.

Speaking about the talent hunt, Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud said, “Sung with all their heart, Bhavik and Prajakta, with Le Chala Jaan have proved exactly why they’re deserved to win the last edition of the talent hunt. With last year’s edition being held virtually, we, at Artist Aloud, and members of the jury aimed to encourage these two singers by giving them a platform to let the world of ghazal know just how good they are. I congratulate the duo and wish them all the very best for the future. Having received an overwhelming number of talented ghazal singers, like Bhavik and Prajakta, in the previous edition, we look forward to the upcoming 5th edition beingimmensely successful. We’re confident that it will, like always, see ghazal lovers across the globe come forward and inspire an entire community as they showcase their talent and love for Ghazals.”

Sharing his thoughts about the talent hunt, Pankaj Udhas said, “My heartfelt congratulations to Bhavik and Prajakta for winning the competition as well as giving the world of ghazals such a beautiful song like Le Chala Jaan. It’s my pleasure to be a part of Khazana Artist Aloud Talent Hunt for its 5th edition. With each passing year, the number, and the quality of talent on display, keeps getting better. As India’s first and only talent hunt for Ghazal singers, we once again look to enable budding ghazal singers from around the world to reach their true potential.”

Khazana – A Festival of Ghazals was founded by legendary ghazal singer and President, Parents Association Thalassemic Unit Trust, Pankaj Udhas, and Y.K. Sapru, Chairman and CEO, Founder Director, Cancer Patients Aid Association (CPAA) with the support of ghazal maestros, Talat Aziz and Anup Jalota.

11th comic con India 2022

11th Comic Con India: 2022

With double the fun and excitement, Comic Con India (CCI) is back and kickstarting its 11th year as India’s greatest pop-culture experience. After a wait of over 2 years and at the request of fans, the dates for Bengaluru and Delhi have been announced. The best weekend of the year will be back with the best of comics, merch, toys, cosplay, tv, movies and gaming.

Passes for Bengaluru and Delhi Comic Con India 2022 will be soon available on the Comic Con Website.

Bengaluru Event Details: 

Date: 19th November to 20th November 2022

Time: 11 am – 8 pm

Location: KTPO Trade Center, Whitefield, Bengaluru

New Delhi Event Details:

Date: 9th December to 11th December 2022

Time: 11 am – 8 pm

Location: NSIC Exhibition Ground, Okhla Phase III, Okhla Industrial Estate, New Delhi

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Colors Tamil celebrates May Day with a lineup of insightful shows

Mumbai, May, 2022: Colors Tamil has curated an interesting line up of shows on the occasion of International Workers Day (also known as May Day). The channel will host a Sirappu Pattimandram powered by Market of India and Cardia Advanced Nazha Ennai at 09:00 am followed by the World Television Premiere of “Writer”, a nail-biting thriller directed by debutant director Franklin Jacob at 4:30 pm with Eldia Thuya Thenga Ennai and Lalitha Jewellery as Special Partners and Pottiku Potti – May Day Special at 8:00 pm. Tune into Colors Tamil, this Sunday 1st May starting 9 am to celebrate the contributions of workers.

Kickstart the day with Sirappu Pattimandaram, an engrossing debate show that will raise questions on which gender is socially more responsible ¬ men or women ¬ moderated by renowned orator Sivakasi Ramachandran. Orator Palani, Actor-writer Rajmohan, Orator Kalpakkam Revathi, Orator Navajothi, Orator Ezhilarasi,and Orator Kalpana Darmendara will pit against each other, striving to reach a conclusion.

Furthermore, the movie “Writer” (presented by the accomplished Director Pa.Ranjith) stars renowned South Indian actor Samuthirakani, Harikrishnan and Ineya in lead roles while Govind Vasantha’s music powerfully elevates the script. Taking the audience through an immersive experience, the protagonist, Thangaraj (Actor Samuthirakani), a writer in a police station, who has his own moral balance, falls into an illegal custody.

Things take a turn for the worse when Devakumar (Actor Hari Krishnan) gets caught in a complex situation as a casteist Deputy Commissioner pulls unnecessary strings to defend himself, leading to the arrest of Devakumar. The movie takes the audience back in time, projecting the flashback of the oppressed who voice out the injustices in the society and hierarchical systems, taking the audiences this weekend on an emotional roller-coaster.

Followed by the movie Writer, Potikku Potti – a May Day Special ¬ will feature a special segment in which auto-driver Raji Ashok, delivery woman Antony Bavan and Doctor Munaivar Gomathi will be felicitated for their service to the community.

Antony Bavan, who works as a delivery agent, earned praise from her company for not shirking from her duties even at the height of the Coronavirus Pandemic. She even continued to deliver packages when the entire city was flooded during the heavy rains in the month of November.

Raji Ashok, an auto-driver, had caught the attention of the state by offering free rides to needy people, right from those who need to get to the hospital to school kids who can’t afford to pay for a taxi or an auto. She also provides free education to 11 orphan kids even though she himself doesn’t earn a lot.

Dr Munaivar Gomathi does free eye check-up camps in different villages and also hands out spectacles for free, becoming a messiah for many.

Commenting on the occasion, renowned orator Sivakasi Ramachandran said, “Festivals and special days in Tamil Nadu include one celebratory aspect that is unique to the state ¬ Pattimandrams. I am glad to be moderating Sirappu Pattimandram for the first time on Colors Tamil. It is high time that we were discussing a topic like this and understand how we perceive gender roles in the society, especially with the transforming norms in the society.”

Producer Pa. Ranjith said, “I am glad to have produced the film, considering the societal purpose it conveys. This film will always hold a special place in my heart. I’m looking forward to its television premiere on Namma Colors Tamil Channel since it will reach a wider audience and allow people to watch it in the comfort of their homes, as part of this May Day Special. Further, I decided on producing Writer because it showcases the issues of the common man. The film depicts the society’s flaws and how they affect the lives of ordinary people. I am confident that the audience will appreciate this film.”

Commenting on the May Day Specials, Mr Rajaraman S, Business Head, Colors Tamil, said, “Colors Tamil has emerged as a strong voice for empowerment of women and on the occasion of May Day, we resolve our pledge to celebrate the accomplishments of women from various walks of life. Our special line up of shows on May Day will provide meaningful content to the Tamil viewers across the world.”

Don’t forget to tune in to Colors Tamil on Sunday, May 1st from 09:00 AM onwards, to have a fun filled weekend. Colors Tamil is available on all leading cable networks and DTH platforms ¬ Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

IIMC Film Festival' to begin from May 4

IIMC Film Festival’ to begin from May 4

New Delhi, May 2022: The Indian Institute of Mass Communication (IIMC), in collaboration with the Directorate of Film Festivals, Government of India, is organising a three-day Film Festival and National Short Film Making Competition from May 4 to 6, 2022 as part of the Azadi ka Amrit Mahotsav celebrations. The National Mission for Clean Ganga, Ministry of Jal Shakti is also associated with the event.

The first two days of the film festival‘IIMC Film Festival-2022’ will be dedicated to film screenings and the final day would witness the felicitation of winners in a formal ceremony.The festival will have several technical and interactive sessions where the students of IIMC would address their queries to luminaries from the world of films. Veteran actor Sharmila Tagore,honoured withPadma Bhushan, would grace the festival as Guest of Honour. Producer Director and IIMC alumnus Vivek Agnihotri along with his wife Pallavi Joshi would interact with the students. Actors Producers Aashiesh Sharma and Archana T Sharma would visit the festival with their film Khejri and also will interact with the students.

Renowned wildlife filmmaker S. Nallamuthu’s film ‘Machli’ will be screened at the festival. Prominent cinematographer ModhuraPalit, who was the first Indian to win Pierre AngenieuxExcelLens Promising Cinematographer Award at Cannes in 2019, would also interact with the students. Palit’s film, ‘Aator’ would be screened on the opening day. Filmmaker Rajiv Prakash, whose film ‘Ved’, has garnered huge acclaim, would showcase his movie and also will interact with the students.

English Journalism Course Director Prof. Sangeeta Pranvendra, who is also convener of the Film Festival informed that the festival secretariat has witnessed enthusiastic response from students all across the country for the Competition based on the theme ‘Spirit of India’. Results of the competitions would be announced on May 6, 2022, the last day of the festival.

She pointed out that a total of 15 films would be screened during the two days of the festival. Six acclaimed movies from the Films Division would also be screened. Over the three days, the Film Festival will encompass film screenings, film discussions, quizzes on the theme Azadi Ka Amrit Mahotsav and cinema and much more. ‘The Dap’s Kitchen’ is the co-sponsored of the festival.

gaana

Industry experts and artists look forward to the launch of ‘Gaana for Artists’ set to give real-time insight to audience preferences like never before

New Delhi, May 2022: Gaana, India’s favourite music app, has just launched Gaana for Artists to help artists understand their audiences & performance of content better. The app would enable artists to track audience data in real-time from Gaana’s 180 million-strong user base across the country.

‘Gaana for Artists’ is the brand’s undertaking to enrich the engagement of artists and bring transparency in audience data as artists can also view which of their songs are being played on Gaana and and the cumulative streams during a particular time period.

Gaana for Artists will allow music creators to track data from the top 8 cities where their music is most streamed from. The other primary features of Gaana for Artists include data on real-time performance of latest releases, overall top-performing songs, top playlists featuring songs and many more comprehensive metrics of analyzing preferences of audience.

Gaana, always being ahead in innovation with thought leadership, is bringing all music experiences together on the platform exclusive for its audience with Gaana Live which livestreams buzzing hot events or Happy Hours with interesting content with the most popular artists.

With innovations like this Gaana is taking forward its deep commitment to create superior products for the entire music community and enhancing the listening experience for its users at the same time. Such initiatives are part of Gaana’s continuous efforts to create innovative features & experiences which will benefit the creators and the audience.

Commenting on the launch of the app, Sandeep Lodha, CEO of Gaana, said, “The idea of Gaana for Artists germinated from the thought to enable Indian music artists & emerging talent with data on audience preferences a click away from their phones. This is going to be a revolutionary step in the music industry as artists can now access these insights in real-time and do not need to wait for weekly or monthly charts to gauge how their music is performing. Due to the PAN-India reach and market share of Gaana, the available data is going to be comprehensive.”

Renowned Bollywood composer Salim Merchant of the Salim-Sulaiman fame, said, “This new app from Gaana is going to address a big gap in the music industry with respect to audience data and I am very excited to use it and gather real-time credible insights on how my songs are performing across the country. The data from Gaana for Artists is going to be of immense help for established artists and also for upcoming singers and composers who will be able to understand audience behavior immediately after releasing a track. Gaana has done a great service to the Indian music artists’ community by launching this app.”

Commenting on the features, acclaimed Haryanavi singer Renuka Panwar, said, “With the industry being so dynamic, it is very critical for us to get real time performance of our latest releases all in one go at one place. Gaana for Artists app does exactly that and is a great futuristic step for all artists in the industry, be it budding or established artists. We create for the love of our audiences and it is an opportunity for us to see real time insights of their response and see how our songs performed in the last day, week, month and year.”

On the homepage of the app, users will be able to see an overview of how their songs are performing overall with insights on top playlists and top cities, among others. The music section of the app will provide a complete in-depth analysis of a song and the number of streams for each, including the cities where they are being streamed. This tab also has a quality parameter graph which gives a bifurcated analysis of the streams in terms of minutes played. Very soon the app will also enable artists to connect directly with their fans, create live sessions, sell merchandise, promote their songs and showcase their unheard tracks.

Popular indie musician Anumita Nadesan was ecstatic about the app and had this to say: “This is crazy and the musician in me is very excited about Gaana for Artists app. What I love most is the sharp and clear insights we get out of this. Be it the top playlist that is featuring my songs or the skip rate of songs, directly from the audience which is rarely available to us. As an artist, this adds value to our vision and work as well and Gaana is doing great work to build this holistic music community for artists and audiences together.”

Gaana for Artists is now available as a progressive web app and can be accessed via desktop and mobile by users.

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Ranveer pays gratitude to his mom, wife Deepika Padukone and sister through Jayeshbhai Jordaar

Superstar Ranveer Singh is starring in Yash Raj Films’ Jayeshbhai Jordaar, a big screen family entertainer that will present a new brand of hero and heroism that is rare in Indian cinema. Ranveer is celebrating the girl child in the film and plays a sharp-witted Gujarati man who stands up for his unborn girl and takes on his family that is representative of the patriarchal society that we live in. Jayeshbhai is probably the most endearing hero to have ever graced the big screen and Ranveer says he is paying gratitude to the strong women in his life – his mother Anju, his sister Ritika and wife Deepika Padukone – through Jayeshbhai Jordaar.

Ranveer says, “Whatever I am today, I am because of the women in my life, I have been surrounded with very strong feminine forces and energies right from my childhood and throughout my life. I wouldn’t call them my support system; they are literally the centre of my universe. They are my very spirit, they are my very source of energy and power. And so, to be a part of a film that is a tribute to the women in my life is a very special thing for me.”

He adds, “My mom means everything to me, my sister is like a second mother to me, my wife is the wind beneath my wings and even my team is constituted by mostly women and they are the reason I am able to do what I am able to do. So, more than just about anyone else, I want them to see this film and experience it. I am really happy that I got this opportunity, where I could, through my art, express my gratitude to all the women in my life for making me who I am.”

A hilarious satire on society – Jayeshbhai Jordaar, produced by Maneesh Sharma, also stars Arjun Reddy famed Shalini Pandey, who debuts on Bollywood’s big screen opposite Ranveer. The film has been directed by debutant Divyang Thakkar and is releasing worldwide on May 13, 20

Premiere Show of film Passport Man of India based on Dr.Dnyaneshwar Mulay’s life...

Premiere Show of film Passport Man of India based on Dr.Dnyaneshwar Mulay’s life…

Documentary Film – PASSPORT MAN OF INDIA based on Dr. Dnyaneshwar Mulay’s life. He made passport accessible to everyone who wanted it.

New Delhi, May 2022: The remarkable global journey of an IFS officer, Dr. Dnyaneshwar Mulay, Member, NHRC, was earlier documented in the film ‘Gypsy’ , which received wide recognition in India and abroad. Post-retirement his further work and contribution is filmed in the sequel of the upcoming documentary film, PASSPORT MAN OF INDIA… gypsy returns The film is produced by Neha S Anchan and Dr. S.V. Anchan, Chairman of Safesea Group, co-sponsored by Tata Consultancy Services and directed by Dhananjay Bhawalekar.

The premiere of this film was held on Saturday, 30th April 2022 at 6 p.m. in Banquet Hall of New Maharashtra Sadan, Delhi. Hon. Dr. DY Patil Former Governor of Bihar and Tripura; Chairperson of NHRC Hon. Justice Arun Mishra; Hon. Prince Abaji Rajah Bhonsle, Maratha Royal Family of Thanjavur; Hon Dr. Dnyaneshwar Mulay, Member NHRC; Dr. S.V. Anchan, Producer and Chairman, Safesea Group; Mr. Jagadeswara Rao Maddukuri Founder and President Poland India Business Council and dignitaries from the Ministry of External Affairs and officers and employees from TCS Passport Seva Kendra graced the occasion. Film director, Dhananjay Bhawalekar and the film crew members were present for the premiere.

This film would prove to be an inspiration not only to the youth who aspire to be administrative officers and diplomats but also to those wishing to serve in any field with passion and commitment.

The journey of a village lad – Dnyanu to Ambassador, Dr. Dnyaneshwar Mulay was not an easy one. While serving as a diplomat he contributed immensely to India’s nation-building efforts. As Secretary in the Ministry Of External Affairs, he played a leadership role in transforming the passport system by simplifying procedures and revolutionizing the accessibility by opening over 400 new offices. People have honored him with the title, Passport Man of India to acknowledge his contribution.

After retirement, Dr. Mulay, currently, Member, of NHRC is passionately involved in social transformation in the areas of education, health and village adoption programmes. The founder of the Movement of Positivity, Dr. Mulay has brought people from varied backgrounds on a single platform to create a social order that is based on creativity, constructive approach, and compassion. Dr. Mulay is the founder of REDIO organization which is an active support group of Rescuing Every Distressed Indian Overseas (REDIO).

Besides, he has contributed immensely in the field of literature in his mother tongue Marathi and other languages. His literary works have been acclaimed and are prescribed as textbooks in two state universities. The documentary film PASSPORT MAN OF INDIA…gypsy returns, highlights the contribution of this visionary Ambassador who made people centric service his mission in life.

The felicitations of the dignitaries at the premiere were followed by speeches. Justice Arun Kumar Mishra, Chairperson NHRC, expressed his opinion that how passport process that was challenging and a status symbol was eased by Dr. Mulay. He also mentioned that passport is not only meant for individual progress but also for important to establish an identity for the Indians. He said that Dr. Mulay is an institution of positivity in himself and that such kind of documentaries should be in the country to spread positivity.

Jagdeswara Rao Maddakuri, Founder and President, India Poland Business Council said. ” I was touched by Dr. Mulay’s humility.”

Padmashree Ida Isri Putra Mannuaba from Indonesia praised the initiatives by Dr. Mulay to build friendship between countries.

Prince Abaji Rajah Bhonsle from the Maratha Royal Family, Thanjavur said, ” His service to the nation is truly an inspiration along with his contribution in the field of literature.” He appealed that every citizen should watch the documentary.

Ausaf Sayeed, Secretary, MEA mentioned the strong foundation laid by Dr. Mulay to simplify the passport process. ” Dr. Mulay’s passion for bringing about a change in an acceptable manner is a revolution indeed.”

Dr. D. Y. Patil, Former Governor of Bihar and Tripura gave his blessings to the entire film making team and commented on the revolutionary and progressive work beneficial for every Indian citizen.

Dr. SV Anchan, Film Producer stressed that IFS officers are unsung heroes of India and we should bring them to people at large.

Dhananjay Bhawalekar, Film Director highlighted the importance of documentary filmmaking that remains a preservation for the coming generations. He stressed, “Making a film is easier than reaching out to the audience and the task has been initiated and we have tried to capture different dimensions of Dr. Mulay in the film from local to global.”

The event concluded with the speech of Dr. Dnyaneshwar Mulay, Member NHRC, the Passport Man of India. Giving a few details about the quantitative and qualitative reforms that he had tried to bring about during his tenure he also talked about his current democratic initiatives Movement of Positivity & REDIO for social and cultural progress and its blueprint that would enhance India’s progress.

Mr. Girish Pant, Pravasi Bharatiya Samman Awardee from Dubai; Mr. Raghav Chandra, IAS Officer; Mr. Sunil Sethi, Chairman, Fashion Design Council of India; Mr. Tamta, Former Executive Director, State Bank of Maharashtra; Mrs. Archana Chaudhary, Principal, Chief Commissioner Income Tax, Delhi; Mrs. Sadhana Shanker, Principal Director General, Income Tax, Delhi were also present during the occasion.

L-R Chintu Pandey, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, Jit Sengupta Director, Marketing ZEEL

ZEE Biskope Introduces ZEE Maaiskope on Mother’s Day…

Mumbai: We all hold huge value for the bond we share with our Mother. The emotional association with them is not just strong but deep rooted. The love for Mother in the Bhojpuri region extends even to the ethos of its culture and rituals where worshiping the Mother Goddess Chhati Maaiya is of immense significance. Mother-son or Mother-daughter relationships have also been prominent themes in Bhojpuri movies. Like movies depict the world to us, it’s our mothers who show us the world making it more meaningful.

She is the one to cook for all but eat last at home. She is the one who does not even have a weekend off. She is the one who will fast and make delicacies for everyone to feast during a festival. She gives so much to us. However, have we ever reflected on what are we giving back to her? ZEE Biskope decided to give back to the epitome of Indian ethos… The Mother!

ZEE Biskope elevates this Mother’s Day to acknowledge and honour Mothers for their untiring contributions to our lives. The brand dedicates the day to the one who locks her dreams to fulfil ours, to the one who loves us unconditionally without expecting to be loved and to the one who grinds through the challenges of life with a smiling face only to ensure our well-being. The brand invites all to dedicate this Mother’s Day #MaaiKeNaam (in the name of Mother). The channel stems this initiative into three verticals: Channel #MaaiKeNaam, Maai Ke Din #MaaiKeNaam & Maai Ke Movie #MaaiKeNaam.

In a category first stance under the #MaaiKeNaam initiative, ZEE Biskope will mark an iconic milestone on Mother’s Day by dedicating the channel #MaaiKeNaam. It creates ZEE Maaiskope – a gesture to place Mother at a pedestal of love, reverence & gravitas. Mother’s Day is an occasion that goes beyond mere tokenism or trend-jacking. The brand intends to take an impactful route that strike the right chord of acknowledging the contributions of a Mother and thereby inspiring the viewers and other stakeholder groups to propagate this thought further.

Mothers are always on duty. Whatever be the occasion, she is always in the backdrop ensuring a fun time for her children & family. While we can’t compensate for the unconditional contributions that a mother extends to her children and family, we can at least appreciate her love and efforts by giving her a day off that she so well-deserves. ZEE Biskope invites viewers to dedicate Maai Ke Din #MaaiKeNaam. Viewers can share videos on how they plan to contribute to their mother’sresponsibilities this Mother’s Day such that she can enjoy a day-off. The top 3 mother-son/ daughter duo will be invited to Mumbai for a gratifying experience where the mother becomes the focus for the day. She will get a grooming session, fine dining experience, feature on ZEE Biskope and also a tour of the city of dreams. While all this while it has been the mother gratifying her children, its now her children who can earn the gratification for their mothers by just a small gesture of giving her a day off.

If you think that’s it, you are mistaken. ZEE Biskope takes yet another category first initiative – Maai Ke Movie #MaaiKeNaam. All this while, the channel has been curating movie festival with its sharp consumer understanding. However, this time, the brand invites the viewers to curate a movie festival that their mothers can enjoy on Mother’s Day. The channel will share a list of mother-themed movies which the viewers can vote for as per their Mother’s choice. The top 3 voted movies will be set as the line-up for the Mother’s Day festival. It will be a content offering for the Mothers curated by their sons/daughters.

Samrat Ghosh, Chief Cluster Officer, East, ZEEL said, “ZEE Biskope, salutes the spirit of motherhood this Mother’s Day by changing the narrative around the occasion. We have all seen our mothers toiling away for the well-being of our families with a smile on their faces. ZEE Biskope sparks the thought of giving back to her in an impactful way. Evident from the success of the brand’s earlier initiatives, such efforts with an emotional appeal create a huge impression among the young audience uplifting the brand’s value and making it more approachable and ‘Apna’ to the viewers. This is yet another evidence of the brand’s thought leadership and dedication to live upto its promise of delivering initiatives that the category has never seen before. The category is sure to see more such initiatives from the brand’s kitty in the coming months.”

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL said, “For a mother, the fact that her children contribute for her happiness and earns her a gratifying experience is much more rewarding than the material gratification. It’s the sense of acknowledgement that means a thousand words for her. At ZEE Biskope, we always strive to make our viewer’s life more rewarding through the lens of entertainment. #MaaiKeNaam initiative is a testimony to the brand’s commitment to provide its viewers with platforms where they can develop positive impact in their lives while enjoying their core cultural ethos. We wish all Mothers a very Happy Mother’s Day.”

Through this never-done-before feat in the Bhojpuri entertainment industry, ZEE Biskope, a channel that knows the pulse of its viewers, looks to drive the right conversations amongst its viewers by inspiring them to appreciate the love and effort a mother has for her child.

The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), D2H (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.