Category: news

Shreyansh Innovations releases India’s first-ever brand campaign in the marble category for Stonex India

Mumbai/Kolkata, 24th November 2021: Stonex India, one of India’s finest marble manufactures have partnered with Shreyansh Innovations to release India‘s first–ever brand campaign in the marble category. Stonex India aims to rejig the entire marble category with a first-of-its-kind promise of ‘True shine is timeless’.

The campaign, conceptualised and executed by Shreyansh Innovations, consists of a film that features Bollywood Celebrities, PrateikBabbar and Rahul Bose and tells the story of how an overtly flamboyant Prateik is humbled by Rahul Bose’s mesmerising home, thanks to the Stonex Marble chosen by Rahul many years ago.The hook of the story lies on the words ‘Brand New’ and how Stonex Marble always stays ‘Brand New’ even after many years.

Link to film: https://www.youtube.com/watch?v=rwD8_VstMUM

Marble is undoubtedly one of the most sought after and the most priceless thing your dream home could be made up of. And Stonex India, the country’s leading marble company, promises to make it even better through its world-class Italian technology, Stone Reinforcement System (SRS).

It not only makes the marble stronger from within but also keeps it shining for longer than the regular marble.

Speaking on the campaign, this is what Gaurav Agarwal, Managing Director, Stonex India, had to say, ‘Stonex India has now become synonymous with grandeur, finesse and quality in the space of the natural stone. Being the first and the only brand in India which offers SRS Technology to deliver the best that lasts. Taking the same ethos ahead this campaign is aimed at educating the customers about the benefits and the X factor that the Brand Delivers.

Siddharth Kumar, Chief Marketing Officer for the Stonex Group says ‘While interacting with customers from across the world, we realised the one common animus about building their homes, “that it stays forever new! We aim to nourish the ’New’ factor with product innovations that ensure long-lasting beauty.

Shreyansh Baid, Founder Director, Shreyansh Innovations, added, “Marble as a category has never been advertised in India. So the pioneering campaign had to be something that just doesn’t entertain the consumer but also educates him on what goes behind in choosing the perfect marble for your home. And this campaign aims to do both in equal measure.”

Adding to it, Debdarsan Dutta (Chief Creative Officer) and Vaishakh Jhunjhunwala (Creative Director) said, “When you are creating something that’s a category first, you need to hit the sweetest spot, and for us, it was the use of the words Brand New, which we as Indians have used for long. Giving it a twist, and landing the campaign with the promise of True Shine is timeless was the objective and we hope the campaign touches the right chords amongst the target audience too.”

The integrated campaign consists of the brand film, outdoors, print, and digital extensions.

CREDIT LIST:

Client: Stonex India
Managing Director: Gaurav Agrawal
Marketing Team: Siddharth Kumar, Siddharth Agrawal, Yama Ranjan, TulikaSinha , Shivangi Goel

Agency: Shreyansh Innovations
Founder: Shreyansh Baid
Creative Team: Debdarsan Dutta, Vaishakh Jhunjhunwala, Fanindra Jain, Dipankar Mridha , Sankalp Patil, Sayan Mandal, Survi Agarwal, RibhuBhowmick
Account Management Team: NirmalyaDattaray, Vasundhara Sikaria, Priyasha Bhagat, Monalisa Mitra, Ankita Chanda, RupalBaid, Shruti Vohra
Studio Team: Kalpan Mazumdar, Ayaskanta Mahapatra

Production House: Chaser Films
Director: Karthik Ramnathkar
Producers: Puskarraj Kelkar, Taresh Pujari, Karthik Sherlekar, GuneetRekhi

UK pays tribute to Bollywood Divas with a first-of-its-kind show ‘Yeh Chand Sa Roshan Chehra’

Professional singer and trained in Hindustani Classical Music, Rikta Mukherjee performs as the main vocalist along with her band

Kolkata, 22 November 2021: One of the renowned professional singers of UK, Rikta Mukherjee, who is also a trained Hindustani Classical vocalist performed a unique show for the first time in the UK which pays tribute to Bollywood Divas, ‘Yeh Chand Sa Roshan Chehra’ at the Blueroom today.

The show has been produced by Sampurna Raaga production, Rikta Mukherjee, and her band. Numerous Bollywood hits were performed on a star-studded night.

Rikta has won a lot of awards in many different competitions among which the noted ones are The District Music Competition, Sangeet Kala Academy Award, Pride of India, Khazana Talent Hunt in Ghazal, and many more. She has been performing in stage shows as well as on TV channels in UK and India. She has also performed in different prestigious stages like Bharatiya Vidya Bhavan, INS Tarkash, Indian Navy, High Commission of India, and many more. She did her music singles and worked with the famous Bengali music director Devjit Roy which amassed critical appreciation globally.

“I have always been passionate about experimenting with different genres of songs in my shows to keep the audience hooked. This time also, paying tribute to the Bollywood Divas or heroines through music has been a long-cherished dream which has indeed come true.” added cheerful Rikta.

Senior functionary of RSS Indresh Kumar, the National Executive Committee Member of RSS launched SC/ST Rashtriya Manch of TS & AP nationally at Hyderabad

Hyderabad, November 21, 2021: The Senior functionary of RSS Indresh Kumar, the National Executive Committee Member of RSS launched SC/ST Rashtriya Manch (SRM), in Hyderabad in a function held on at Naisha Banquets, Opposite to MANUU Campus in Gachibowli. The new outfit will work to further the social harmony, unity in the society in the country.

Speaking on the occasion Indresh Kumar said India was one, India is one and it will remain as one. We all Indians are one. Our nation is our identity. We may have many religions, castes, creeds, sub-sects, beliefs, customs, traditions, languages and dialects, but we all are the children of Bharath Mata. She is our mother. India is our identity.

Untouchability and Minoritism are like a cancer disease of humanity. Practising it is a sin and crime. According to the UN , when people of a particular group are less than 3% of the population, they are considered as minorities, if they exceed that percentage, they are the citizens of the nation. I wonder why and how some Muslim and Christian leaders claim to be minorities. They are the citizens of the nation. They are like any other citizens.

Referring to AIMIM chief Asaduddin Owaisi claiming to have separate DNA which is different from other Indians, the senior RSS functionary said if he (Owaisi) has a different DNA, I (Indresh Kumar) asked him in the past to go back and check about your ancestors and your parampara(customs). Then he (Owaisi) was quiet and didn’t respond, Indresh Kumar informed. We all have common ancestors. We all are one and we are Indians, he said.

If Asaduddin Owaisi feels that he has different DNA, he must go to such a mulk (country/land), which matches his DNA.

Indresh Kumar also launched two books on the occasion on Democracy and Tribal Education.

The SC/ST Rashtriya Munch is a national NGO. Very soon it will be launched in other parts of India informed Dr. Bonthu Kotaiah, National Convenor of SRM and Mr. MA Sattar, National In-charge of SRM. We will spread our wings all over India one by one, they added.

Along with Sri Indresh Kumar, the National Executive Committee Members of RSS, Prof. RS Sarraju, Honorary Advisor for SRM of TS & AP; Ms. Sushma Pachpore, National Women In-charge, Mr Syed Fayazuddin, Convenor, Virag Rachpore graced

The objective of the SRM is to promote communal harmony among Dalit communities, to create awareness about the constitution of India and its significance, to create awareness about various welfare acts about SC and STs and to protect their rights and others.

Saregama partners with Dharma Productions for Karan Johar’s Next – Rocky Aur Rani Ki Prem Kahani

Saregama partners with Dharma Productions for Karan Johar’s Next – Rocky Aur Rani Ki Prem Kahani; Signs on as official music label for the much-anticipated film

It’s the coming together of the two of the biggest names in the entertainment business. Saregama – India’s oldest and largest music label and Dharma Productions – one of India’s most revered production houses with a distinguished legacy and a prestigious track-record. The two have now partnered for Karan Johar’s next directorial feature: the much touted, multi-starrer Rocky Aur Rani Ki Prem Kahani – A Dharma Productions film, presented by both Viacom18 Studios & Dharma Productions. Saregama has been signed asthe official music label for the film.

Dharma and Saregama go back a long way and have collaborated in the past where Saregama was the music label for some major films from the Dharma stable. Coming on-board as the official music partner for Rocky Aur Rani Ki Prem Kahani, cements the relationship strategically. With a galaxy of some of the biggest stars on board for the film, coupled with the musical sensibilities of Karan Johar and Pritam – who scores the music – this is a significant acquisition in the Saregama portfolio of film music – one which has been rapidly increasing in recent times.

Says Vikram Mehra, MD Saregama India: “We have been talking to Karan for the longest time for a partnership and what better project to bring this musical unison than Karan’s own directorial film? Given his astuteness for choosing the right soundscape for his film, along with the sheer musical genius that is Pritam – this is poised to be a cracker of an album.  Rocky Aur Rani Ki Prem Kahani adds to the enviable portfolio of film music that we have been diligently and selectively building over the last few years. Our brand intent is simple: choosing the best and the biggest of names to work with within the cinematic community, bringing in a varied array of music to consumers.”

Karan Johar said: “To me, this is more than a strategic union of two cinematic entities, but one that I am emotionally invested in as well. Saregama and Dharma have a relationship that dates to the early 90s when we came together for the film Gumraah, and then in 1998 for the musical hit Duplicate. With Rocky Aur Rani Ki Prem Kahani poised to become a part of the rich legacy of Saregama, it augurs a new chapter in the relationship. There is no greater joy than seeing an ambitious project come together and take form, with like-minded people, bound by a drive to produce good wholesome content for our audiences. And I am happy that we get to have Saregama in this special fold now.

Apoorva Mehta – CEO of Dharma Productions remarked:Saregama prides itself in their rich heritage of music, and Dharma does the same for its movies. This was a match waiting to happen – a carefully chalked strategic alliance that I hope, is just the start of many things new. Rocky Aur Rani Ki Prem Kahani will have superlative music, and I am really glad that we have the backing of a reputed label like Saregama, supporting us in taking this music to the world.

Ajit Andhare – COO of Viacom18 Studios said: “Music is an integral part of Rocky Aur Rani Ki Prem Kahani as it plays a significant role in the storyline of this film. We are thrilled that Saregama is the music label for RRKPK as they are well poised to take the film’s music to audiences all over as well as enable engagement and fandom with the songs.”

Rocky Aur Rani Ki Prem Kahani has begun filming and is scheduled for a 2022 release.

About Dharma Productions:
Dharma Productions is a leading Indian film production and distribution company. Owned by Karan Johar, the company was founded by his father Late Sri Yash Johar in 1976, with its first production venture titled ‘Dostana’ starring Amitabh Bachchan. Since Karan Johar’s directorial debut film ‘KuchKuchHota Hai’, the company has gone on to produce more than 40+ films which includes series of blockbusters and critically acclaimed films like “My Name is Khan, Kabhi Khushi KabhieGham, Yeh Jawaani Hai Deewani, Agneepath, The Lunchbox,  Baahubali , Raazi and Kesari. In its recent past, Dharma Productions has earned a name in the industry for launching a fresh talent pool of directors, together with rising stars such as Alia Bhatt, Sidharth Malhotra, Varun Dhawan, Janhvi Kapoor, Tara Sutaria & Ananya Panday. Today, Dharma Productions is the most sought-after production house in the country, and is constantly aiming at creating new benchmarks in the Indian film industry.

About Viacom18 Studios:
Viacom18 Studios is India’s finest fully integrated motion pictures studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases include Andhadhun (2018), Padmaavat (2018), Toilet– Ek Prem Katha (2017), Lucknow Central (2017), Drishyam (2015), Gabbar is Back (2015), Margarita with a Straw (2015), Manjhi – The Mountain Man (2015), Mary Kom (2014), Queen (2014), Bhaag Milkha Bhaag (2013), Madras Café (2013), to name a few. Viacom18 Studios is also one of the few studios to have successfully ventured into regional films across languages like Bengali, Marathi, Punjabi and from the South. The Studio has also backed path-breaking and much-appreciated creative work in the form of hits like Bombay Talkies, Gangs of Wasseypur I and II, OMG – Oh My God! amongst others.

The strategic alliance with Paramount Pictures to market and distribute PPI line-up in the Indian sub-continent has seen blockbusters like Mission Impossible: The Fallout, Transformers: The Last Knight, Baywatch, xXx: Return of Xander Cage, A Quiet Place.

Under the Viacom18 Studios umbrella, Tipping Point – a young digital content brand, creates cutting-edge content for the digital medium. Tipping Point has already made a mark in the universe of OTT content with shows such as Jamtara, She, Taj Mahal 1989 and Ray.

About Saregama India:
Saregama India Limited, formerly known as The Gramophone Company of India Ltd is an RPSG group company owning the largest music archives in India and one of the biggest in the world.  The ownership of nearly 50 percent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has also expanded into other branches of entertainment – publishing, film production, and digital content.