India, February’2023: PVR Cinemas, the largest cinema exhibition company in India and the largest in-cinema advertising player in the country announced that it has partnered with Cadbury Silk to bring the best of romantic classics with an exclusive Valentine’s film festival making one fall in love with cinema again with one’s Valentine.
PVR is hosting a specially curated Valentine Day Film Festival with popular Bollywood, Hollywood & Regional romantic films across 25 cities in India. The week-long festival starting 10th-16th February will screen iconic titles like Titanic (English), Dilwale Dulhania Le Jayenge (Hindi), Ticket to paradise (English), Ved (Marathi), Geetha Govindam (Telugu), Vinnaithaandi Varuvaayaa (Tamil), Hridayam (Malayalam), Googly (Kannada), Love Ni Bhavai (Gujarati) and many more.
PVR Cinemas and Cadbury Silk share a perfect brand synergy. While Cadbury Silk talks about sharing love & spreading love with someone special, the best place for these couples to bond and build a stronger connection is at MOVIES at CINEMAS. And what better day than VALENTINES to encash upon the opportunity and reach out to the audience at cinemas.
The association enables the brand to communicate on the right place, at the right time, on the very right DAY. Through on-screen and off-screen advertising at PVR Cinemas, the brand engages with the audience to create top of the mind awareness and resonance with love for chocolate. There will be culmination of the association on 14th February at PVR Jio Drive-In theatre at Mumbai, a Silk Selfie corner, décor items will form part of the branding and promotion.
Cinema being a medium that bonds people’s hearts, brands have the advantage of connecting to not just couples in a PVR Valentine’s Week Film Festival but also to families, parents, relatives and friends on the popular global observance of Valentine’s Day which has been increasingly popular in India over the years. Sponsorship at PVR provides a unique concept for the brand to captivate and connect with audiences by being an integral part of their unique entertainment experience.
Apart from Sponsorship, PVR offers a unique partnership opportunity for brands by seamlessly integrating and demonstrating their core brand proposition using various online and offline media. Movie festivals provide the perfect launching pad for an interaction between audiences united in their propensity of similar genres of cinema viewing.