Noise partners with Aditya Birla Health Insurance to Advocate Health and Wellness through tech

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Bangalore, October 30, 2023 – Noise, India’s leading smartwatch and connected lifestyle brand, today announced the strategic partnership with Aditya Birla Health Insurance Co. Ltd. (ABHICL), the health insurance joint venture of Aditya Birla Capital Ltd. (ABCL), a leading diversified financial services company in India. This partnership aims to further enhance the digital experience of the ABHICL policyholders and provide more tech-enabled solutions to monitor their health and fitness activities thereby helping them in their journey to lead healthier lives.

As a result of this collaboration, existing ABHICL customers will be able to synchronize their Noise wearables with their Activ Health app, seamlessly. This integration enables them to monitor their daily fitness activities and, in return, earn premium cashback as HealthReturns™. Once integrated into the Activ Health app, ABHICL will be able to provide personalized recommendations and health-related nudges to help customers track their fitness levels, improve their health, and get rewarded, in line with the insurer’s core principles.

Amit Khatri, Co-Founder of Noise, said, “As pioneers in the smart wearable industry, we are committed to promoting a healthier and more fulfilling lifestyle through innovation. Our strategic partnership with Aditya Birla Health Insurance elevates this commitment, allowing us to jointly encourage users to invest in their holistic well-being for a sustainable lifestyle.”

Furthermore, ABHICL policyholders will enjoy exclusive offers from Noise, including special discounts across all product categories, including select premium models. These discounts will remain valid for one year from the date of the partnership’s launch. These benefits will be further amplified through Noise’s community and order placement on

Mayank Bathwal, CEO of Aditya Birla Health Insurance, said, “ABHICL has been at the forefront of redefining health insurance, moving beyond conventional indemnity-based insurance, and placing a strong emphasis on overall proactive well-being for our valued customers. Through this strategic partnership with Noise, we will harness our shared beliefs in health and wellness and use our strengths and data analytics expertise to provide even more personalized solutions to our customers in the years ahead.”

Since its inception in 2015, Aditya Birla Health Insurance has been at the forefront of incentivized wellness, with offerings rooted in the philosophy of “Empowering people to lead healthier lives.” One of its unique propositions is the concept of incentivizing policyholders to maintain a healthy lifestyle.

Policyholders can earn up to 100% of their premium as HealthReturns™, based on factors such as their Healthy Heart Score™, fitness assessment results, and the number of Active Dayz™ recorded monthly. Active Dayz™ can be earned by engaging in prescribed fitness activities such as walking 10,000 steps or participating in regular exercise and yoga sessions. HealthReturns™ funds can be utilized for renewal premiums, non-medical expenses, and out-patient costs.