In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Shiv Gupta, Founder & CEO of Incrementors discussed his successful journey from a freelancer to an entrepreneur and many more…
Where did the idea for Incrementors come from?
At just 17, I started my journey into the Digital Marketing world. For the initial three years, I worked as a freelancer. Together with that, I did my own research-based projects and grabbed deep knowledge of the industry. During that time I gained a lot of technical skills and market knowledge and unknowingly, I learned good client management skills. Later one of my First clients, Robe Noguria encouraged me to create my own digital marketing agency to serve people at a larger level and be a guide to my own team. It was there that I decided to create Incrementors.
What does your typical day look like and how do you make it productive?
My typical day is scheduled well in advance. My goal for every day is to make sure that I create a balance between my personal and my professional life. If I talk about work, my sole aim is to serve clients and make them happy. And, the same goes for the family, that it’s my prime responsibility to keep them happy.
On a typical day, In the morning, I spend several hours meditating and researching the latest trends to update my marketing knowledge. Additionally, I am focusing on making new business calls and following up with existing clients. I manage my current accounts consistently. That’s how I am able to maintain that long-term relationship with so many of them.
To strengthen my productivity, I ensure to learn at least one new insight to Digital Marketing and bring it to application. I always believe that for growth, one needs to keep updating his knowledge.
How do you bring ideas to life?
“Action”, I focus on goal setting and leverage my experience and the experience of those in my community and support system to take an idea from concept to creation. I follow the concept of the “law of attraction” and apply the law of positivity to everything I do. I strongly believe that to achieve something, all you need is “a belief” that it’s already yours. I have learned a lot from this.
What is one trend that excites you?
Artificial intelligence is being built into a lot of marketing now, and I find that exciting. There’s now a lot of deployment of AI in digital marketing to help automate some of those processes. It’s exciting but also a little scary in terms of how it may play out over time. Google has so much information about us that how they market to us when you really start to look at it, is extremely scary. Same with Facebook. Technology is always exciting, but it’s also a bit concerning.
What is one habit of yours that makes you more productive as an entrepreneur?
Ultimately, it comes back to the same thing, which is to never put off tomorrow what needs to be done today. That really is my basic philosophy. It keeps me updated and going forward.
What advice would you give your younger self?
I would tell myself to stay focused and keep it simple. I have always had a keen focus on marketing. I knew what the expectation was, and I went after it at a full run. Most of the time, I have focused on what the client needs and presented the best way to get it. ieve when I was younger, I made many mistakes. With my expertise now, I am able to determine quickly what the most effective strategies are and put them into play. I have spent time researching best practices in many different fields and I use that to my advantage when presenting to clients.
Tell us something that’s true that almost nobody agrees with you on.
I see life literally as a “400 trillion to one chance to be born as a human being” miracle. My solo travels often result in people telling me they have never encountered anyone else. Most people are satisfied with their lives or just fine with their lives, and seldom meet those that live life in the digital age; they should be digital natives.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
As an entrepreneur, I never stop improving myself in my soft and hard skills. I recommend all entrepreneurs to always challenge themselves to take the next step, the next risk that will take them to the next level of their perceived success. There is always room for improvement in all areas of life and we should always remember to put some quality time aside and treat ourselves nicely like we are the most important people in our life. We are!
What is one strategy that has helped you grow your business?
As an SEO optimizer and digital marketer, I mainly provide full project management services. Sometimes I very selectively do private in-house SEO seminars (on demand) or give speeches about SEO and this has helped me grow my business. Sometimes I personally help my working communities to solve their problems. Other than this, My curiosity to learn new things and update my knowledge keeps my business in the growth pipeline.
What is one failure you had as an entrepreneur, and how did you overcome it?
Losing your highest talented performing specialist just as a new project enters and the company is just beginning to prosper. And the problem is not a lack of resources, but the loss of a valuable team talented, a great specialist, an experienced employee, and a trustworthy person.
In such a situation, professional business owners know it was their fault because they did not provide the employee with the possible conditions for development and well-being. And due to that, the project is threatened. In my case, we parted in full agreement and understanding, but this event has taught me more than all my previous years of work. I learned how to manage and work with a team better.
We failed to complete an important project because of excessive workload and responsibilities. I learned that employee satisfaction is crucial for the success of your business in the future. Listen to your team and discuss their needs to take care of it. You cannot succeed without it.
What is one business idea that you’re willing to give away to our readers?
In my organization, I am implementing new techniques to optimize blogs where I post success stories of projects and responses of a few selected entrepreneurs. This helps me elevate my brand in other spheres of marketing that are not related directly to my actual business (SEO).
What is the most valuable $100 you have ever spent? What and why?
I have recently bought 10 more plants for our office. I am very satisfied with this purchase as plants in the workplace make you feel more relaxed and focused. It is just good for everybody to be around something green.
What is one piece of software or a web service that helps you be productive?
I use SEMush. This is real-time software that I use daily. It gives me the ability to see what my clients, as well as their competition, are doing in their field. It allows me to see the budget I have and from that information, I am able to determine the best course for my clients.
What is the one book that you recommend our community read and why?
“The Monk who sold his Ferrari” by Robin Sharma. There are many life lessons to be learned from this book, which is one of my favorites. For example, empty your cup so you can fill it with new ideas, you must open your own heart before you can touch other people’s hearts, and many more.
What is your favorite quote?
My favorite quote is “Life is 10 percent what happens to you and ninety percent how you respond to it.” By Lou Holtz. With a positive attitude, anything is possible!
● One of the most valuable things I learned was that you can never give up on your dreams. Persevere, persist, and stay humble.
● Stay focused on one thing until you’re really proficient at it and then build from there.
● Always improve your soft and practical skills in what you choose to do.
● Invest in free or inexpensive tools that make your life easier and stress-free. It’s worth it every single time. One example is Discord, which allows quick communication between online communities!
About Shiv Gupta, Founder & CEO of Incrementors
Shiv Gupta started his journey in the digital marketing world at the age of 17. He has over 13 years of experience as a marketer and currently specializes in SEO. Additionally, he has extensive experience in digital marketing strategy, customer relations, strategic planning, execution, and promotions. He acquired deep knowledge of the industry and was rewarded with top prizes in many areas. He began his professional career as a small business owner. At that time, he and his team had tremendous success in the marketing of the business and developing the field.
Shiv Gupta founded his company to provide the most effective marketing solution. He wanted to show the exact tips, strategies, and techniques needed to get higher sales and conversions. He focuses on creating brand content that is conversational, engaging, and adds value to people’s lives. Incrementors, and developed my own website. Incrementors is made up of two words, Increment, and Mentors, where Increment means a sales increase, and Mentors are the people that guide you to further increase your sales.
At Incrementors, his goal is to keep the company’s “connected customer” experience growing. He is an integrated marketing communications leader with a passion for building relationships between brands and customers through the combination of technology and communications. He has many specialties including digital strategy, social media strategy, and community management. In his perception, business is all about fulfilling the needs of people and by the people. He is very enthusiastic about digital marketing and building connections with people to serve them. He enjoys helping the clients. The idea of collaborating with like-minded and more challenging people always pushed him to serve with even better results. The combination of his love for the dynamic Digital Marketing world and serving people in them, is what struck him and he planned to start his business.
Though he began his professional career as a small business owner he and his team had tremendous success in terms of marketing the business and developing field. He is a positive thinker and for his company, he believes that, “Incrementors don’t give fluff or “high-level” advice. They just give insanely actionable advice that works.”