Amazon miniTV and Dot & Key join forces to deliver an integrated brand story to audiences across India

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Mumbai, 21 June 2024: Amazon miniTV, Amazon’s free video streaming service, is delighted to announce its strategic collaboration with one of its long-term strategic advertisers – Dot & Key, organically integrating its popular sunscreen into its popular shows, including the widely acclaimed series Jamnapaar. Known for its gripping narrative and relatable characters, Jamnapaar has become one of the most loved shows on Amazon miniTV, ranking among the top 5 most viewed shows in India. Exploring themes of aspiration, self-identity, embracing one’s roots, and the significance of familial bonds, the series has deeply resonated with viewers nationwide, making it a perfect fit for Dot & Key to connect with its target audience.

The brand has had a long-standing association with Amazon miniTV, consistently engaging with a digitally savvy female audience, aged 18-34, with a high affinity for romantic and light-hearted content. The collaboration between Dot & Key and Amazon miniTV represents a broader strategy to create an immersive content experience for viewers. This strategic approach not only enhances brand visibility but also seeks to create a unique dimension, all while fostering a deeper connection with the audience. Apart from Jamnapaar, the brand has previously sponsored the hit series Badi Heroine Banti Hai, and this successful partnership is set to continue with several more shows launching later this year.

Commenting on the collaboration, Vijay Iyer, Director, Amazon Ads India stated, “Dot & Key’s integration into Amazon miniTV shows reflects how brands can effectively reach their target audience through popular and engaging content. We look forward to fostering more such partnerships that provide significant value to our viewers and advertisers alike. By collaborating with leading brands like Dot & Key, we aim to create unique and memorable experiences for our audience while providing brands with effective avenues to connect with their target consumers.”

“Collaborating with Amazon miniTV for shows like Jamnapaar and Badi Heroine Banti Hai has been an exciting opportunity for us to showcase our products creatively, and we look forward to further strengthening this partnership in the coming years. This collaboration aligns perfectly with our mission to engage with consumers authentically and drive brand affinity in today’s dynamic digital landscape,” shared Mr. Suyash Saraf, Co-Founder, Dot & Key.