17th Sept 2024: Marengo Asia Hospitals organized a Bikers’ Rally in collaboration with CanHeal National Road Safety Program to create an increased awareness of road safety. Raising road safety awareness involves a multifaceted approach, including education and community engagement. Recognizing the responsibility of every citizen, this campaign was launched to highlight the importance of road safety. Effective campaigns use compelling messages to change behaviors and attitudes toward safe driving and the theme of this event was ‘Ride for a Cause to Promote Road Safety’. Around 200 bikers were participating in this event. With this event, Marengo Asia Hospitals has attempted to partner with the government and administration of Gurugram to become the first responders to accident and emergency care with the intent of saving as many lives as possible. The Guests of Honor flagging off the event were Chief Medical Officer, Gurugram, Dr Virender Yadav, Dy CMO, Mr Anuj Garg, DCP Traffic, Mr Vijender Vij, Mr Ankit Chouksey, SDM IAS, Gurugram, and Dr Raajiv Singhal, Managing Director & Group CEO, Marengo Asia Hospitals.
The rally commenced the journey from Marengo Asia Hospitals Gurugram and concluded at Marengo Asia Hospitals Faridabad. Road safety jackets for every participating biker were provided by the healthcare provider. Additionally, the hospital also hosted training programs specially designed for the participants in ACLS, BKLS, and ATLS. The bike riders will be given BLS & ATLS which is acute trauma life support training to ensure that they can become ambassadors of road safety and help save more lives. A basic health checkup team for BP, sugar, and more was conducted for the bikers. The event concluded with a special recognition for classic riders with a felicitation on stage with flowers by Marengo Asia Hospitals. The event was tweeted by the DC Gurugram, Mr Nishant Yadav in support of the cause. The rally was escorted by the 5-G ambulances that were launched by Marengo Asia Hospital Gurugram last week.
Dr Virender Yadav, CMO, Gurugram said, “As responsible citizens, it is time we all united to do something about the outcomes of road accidents every year. A healthcare provider is one of the core components of society and Marengo Asia Hospitals has taken their responsibility on a serious note to organize such an event. We should keep up this momentum so increased awareness is spread regularly.”
Mr Vijender Vij, DCP Traffic, Gurugram said, “As we gather to promote road safety, let us remember that every step we take today can save a life tomorrow. Road safety is not just a policy but a shared responsibility. Together, we can create safer roads for our children, families, and communities. Join us in this rally to raise awareness and drive change—because every life matters and every journey should be safe. My appreciation goes to Marengo Asia Hospitals Gurugram and Faridabad for taking up the responsibility to organize this event to increase awareness in the young population on road safety.”
Mr Ankit Chouksey, SDM IAS, Gurugram says, “Road safety is a collective responsibility that requires the active participation of every individual on the road. As much as the authorities are working tirelessly to implement measures, improve infrastructure, and enforce traffic laws, the everyday choices we make as drivers, pedestrians, and cyclists determine the safety of our roads. Whether wearing a seatbelt, adhering to speed limits, avoiding distractions, or ensuring our vehicles are well-maintained, small actions can significantly reduce accidents. I appreciate the efforts of Marengo Asia Hospitals for organizing this event to foster a culture of awareness, patience, and respect for one another. Through such initiatives, we can move closer to achieving the goal of safer roads for all. The key to road safety lies in partnership and shared responsibility.”
Dr Raajiv Singhal, Managing Director & Group CEO, Marengo Asia Hospitals says, “Marengo Asia Hospitals believes ‘Every life matters, every minute counts’ and today’s rally is a powerful testament to the strength of community and the impact we can make when we come together for a cause as vital as road safety. Each step we take is a stride toward safer roads, more responsible driving, and a future where every life is valued and protected. A humanitarian mindset of helping trauma victims is a significant step towards a better society. By raising awareness and fostering a culture of care and vigilance, we are not just advocating for road safety—we are shaping a brighter, safer tomorrow for all. Together, we are making a difference, and it all starts with the collective power of compassion and action. We are thankful to every participant who joined us in making this an impactful occasion for a social cause.”
Road crashes remain a persistent global threat, resulting in a staggering figure of 1.35 million deaths each year, exceeding the number of deaths that occur due to natural disasters. Tragically, 93% of these fatalities happen in developing countries, India being hard-hit, with over 450 lives lost on its roads daily, disproportionately affecting the poor. The urgency of raising road safety awareness has never been more critical. Every year road crashes result in the loss of lakhs of lives and serious injuries to crores of people. In India itself, about eighty thousand people are killed in road crashes every year which is thirteen percent of the total fatality all over the world. Almost 68 % of road accident deaths took place in rural areas whereas urban areas accounted for 32 % of total accident deaths in the country. A significant number of victims of road accidents are young and of working age. Deaths and permanent disabilities in this age group are an economic loss to the nation too.
