Patna, July 5th, 2024 – Skechers, the Comfort Technology Company®, celebrated the grand opening of its Patna, City Centre Mall store with a successful Skechers Community Goal Challenge, on 4th July, 2024 in alliance with the Youth Sports Welfare Foundation (YSWF), an NGO dedicated to the promotion and development of sports and the preservation of nature. The seventh edition of this event saw remarkable participation from many enthusiastic participants including Indian Cricketer Ishan Kishan and actress Nushrratt Bharuccha, communally completing the challenging 1000-kilometre run at this key Patna area store.

Ishan and Nushrrat with the NGO

Given Patna boasts a rich sporting culture, with a strong history in cricket, hockey, and kabaddi, the Skechers Community Goal Challenge served as a perfect platform to celebrate this heritage and encourage residents to embrace an active lifestyle. The event not only fostered community spirit but also inspired many to push their boundaries and reach this ambitious target of 1000 kilometers, which culminated in the last kilometer completed by Ishan Kishan and Nushrratt Bharuccha. Upon reaching the mark, Skechers donated shoes to the Youth Sports Welfare Foundation. The foundation aims to foster athletic talent among the youth, providing them with the necessary resources, training, and support to excel in various sports disciplines.

Rahul Vira, CEO of Skechers Asia Pvt. Ltd., said, “Expanding our footprint in Patna with our remarkable store at City Centre Mall represents our commitment to bringing top-notch sportswear and a great shopping experience to our customers. The Skechers Community Goal Challenge was an amazing way to connect with the local community, encourage all to stay active, and support the inspiring work of the Youth Sports Welfare Foundation to inspire and empower youngsters to pursue their sport dreams. Seeing everyone come together for such a meaningful cause was truly heartwarming.”

Ishan Kishan, Indian Cricketer and Brand Ambassador for Skechers, said “Participating in the Skechers Community Goal Challenge in Patna has been a truly rewarding experience. The discussions around healthy lifestyles and supporting the dreams of underprivileged youth have been inspiring. As a cricketer, I understand the importance of fitness and community support. I am especially happy to do this in my hometown and proud to be associated with Skechers for this contribution towards the society.”

Actress Nushrratt Bharuccha, shared her enthusiasm about participating in the Skechers event and said, “Patna Community Goal Challenge has been an incredible experience for me. It’s deeply inspiring and it was wonderful to see the community come together to stay active and support such a worthy cause. This initiative not only brings the community together, but also promotes fitness, and supports the amazing efforts of the Youth Sports Welfare Foundation. I was happy to be part of this incredible initiative by Skechers.”

The Skechers Community Goal Challenge in Patna built upon the Company’s previous editions held in multiple cities like Gurgaon, Chandigarh, Pune, Siliguri, and Dehradun, and continues to inspire healthier lifestyles and make a significant impact within local communities. With an extensive footprint of approximately 421 stores across the country, Skechers proudly showcases its commitment to serving customers across India.

By Sujata