• Sun. Feb 5th, 2023

Taboola signs a five-year exclusive partnership with Network18 Media and InvestmentsLimited to boost audience engagement

Jan 16, 2023

Taboola x Network18

New Delhi, January 16, 2023 – Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced an exclusive five-year partnership with Network18 Media and Investments Limited, one of the leading Indian media conglomerates.

This strategic partnership will empower Network18 to harness the power of Taboola’s suite of publisher products to improve ad monetization, and engagement for its users, and capitalize on traffic.

Under the exclusive partnership, Network18 Media and Investments Limited will leverage Taboola Feed, a vertical-scrolling feed, to provide its 1.4 billion Indian users with a seamless flow of personalized content recommendations. With Taboola Videos, they will be able to personalize its online properties and help deliver a unique experience to its audience across languages such as Hindi, English, Tamil, Telugu, Marathi, Gujarati, Punjabi, Kannada, Malayalam, Urdu, Odia, Bengali.

Taboola Newsroom, which is powered by Taboola’s predictive engine and a massive data set of over 500 million daily active users, will play a crucial role in providing actionable data insights to increase readership. Furthermore, Taboola’s Audience Exchange infrastructure will also help the Network18 Group to manage and optimize the flow of traffic across its networks of partner sites, such as News18, Moneycontrol, CNBCTV18, and Firstpost.

Puneet Singhvi, CEO, Digital and President – Corporate Strategy at Network18 Media and Investments Limited, said, “We are excited to partner with Taboola to boost our audience engagement. Our leading portals from business and general news clusters attract over 350mn users monthly. We are positive that jointly with Taboola we will be able to serve more relevant content to our readers, across channels. Taboola has established itself as the leading native advertising destination both in India and globally and we look forward to leveraging our strengths to drive synergies.

Adam Singolda, CEO at Taboola said, “Network18 Media has proven itself to have massive scale and trust in the Indian market. Their approach to adding Taboola in an end-to-end fashion, from Feed to help with discovery and recommendations, to Newsroom to help inform their coverage areas, is a great example of a publisher thinking holistically about growth. We look forward to a long relationship together.”

Taboola’s journey towards building new technologies helps various platforms from all domains to drive reader engagement and stimulate consumers’ interest by discovering the content of their choice.