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This Mother’s Day, Chicco Honors the Joy of Motherhood with Heartfelt Initiative

news May 9, 2025

As Mother’s Day approaches, Chicco, a leading global baby care brand under Artsana India, is inviting families to pause and celebrate the beautiful bond between mother and child. In a warm and interactive weekend activation at Ambience Mall, Gurgaon and Ambience Mall, Vasant Kunj, Chicco is crafting a unique experience that blends heartfelt emotion with thoughtful shopping.

This Mother’s Day, Chicco Honors the Joy of Motherhood with Heartfelt Initiative

The main highlight is a giant greeting card-inspired photo booth where visitors can write personal messages before posing for a memorable photo. This interactive space not only offers a share-worthy moment but also encourages visitors to express gratitude and love in a tangible, personal way.

Every in-store purchase during the activation will be accompanied by a special gift and a greeting card.

Speaking about the initiative, Mr. Rajesh Vohra, CEO, Artsana India, shared, “At Chicco, we believe motherhood is unique to everyone. It is made up of many everyday moments— little things like late nights, cuddles & hugs, small joys of firsts and more. This Mother’s Day, we just wanted to do something warm and thoughtful to show gratitude to all the amazing moms out there. The whole idea of personalized photo booth and gift kits is our small way of saying ‘thank you’ to moms for all that they do. We believe such small efforts can actually bring smiles and make the day memorable. This activity at Ambience Mall in Vasant Kunj and Gurgaon is our way of connecting with parents across Delhi NCR – not just as a brand, but as a companion in their parenting journey, here to support them every step of the way.”

Mr. Arjun Gehlot, Director, Ambience Malls, says, “At Ambience Malls, we believe a visit should be more than just about shopping; it should be about creating lasting memories. This Mother’s Day, we are delighted to partner with Chicco to deliver an experience that celebrates the warmth, joy, and unique bond of motherhood. From the giant greeting card-inspired photo booth to the thoughtfully designed gift kits, every element has been curated to make our visitors feel truly special. Chicco’s presence in our mall adds immense value by thoughtfully addressing the needs of families. We’re proud to collaborate with a brand that so closely reflects our ethos. Our aim is to be more than a shopping destination; a place where people connect, celebrate, and create cherished moments.”

The activation will run during this year’s Mother’s Day, inviting all visitors to be part of a celebration that honours not only moms but motherhood itself.