India, September 18, 2024: Bootstrapped YesMadam, India’s leading at-home salon service provider, returns this Diwali with a heartwarming campaign featuring Bollywood star Shraddha Kapoor. As Diwali—the festival of lights—ushers in an aura of warmth, togetherness, and new beginnings, YesMadam’s latest campaign captures the very essence of these festive values. Building on the success of their previous campaign featuring Shraddha Kapoor and her father, Shakti Kapoor, this new campaign deepens the message of trust and inclusivity by shaping positive perspectives with an inclusive outlook on the gig economy that is much talked about but less practiced, however projecting it as an integral belief is accurately emphasized by YesMadam.
In the video, the radiant glow of Diwali is beautifully mirrored in an authentic and touching interaction between Shraddha Kapoor and a YesMadam service partner, where she extends an invitation to the service partner at her home to join her family’s festive celebrations. This simple, heartfelt yet powerful gesture prominently reflects the bond between the customers and service partners while reinforcing YesMadam’s core philosophy of inclusivity and how we usually don’t even realize how efficiently they contribute to our special occasions from time to time and make us feel good, not just externally but internally as well.
The bootstrapped startup, YesMadam, continues to redefine the at-home salon industry not just with its customer-centric USPs but also by empowering gig workers with meaningful opportunities and financial independence holistically. The majority of gig employees are the sole earners and support their complete family, everyone has a story to inspire, with YesMadam they don’t just add value to customers’ lives but transform theirs as well, making festivities not just about looking good but feeling good—together. YesMadam, extending its belief to the level where it declared on Shark Tank Season 3 that its target is to reach a point where it’ll charge ZERO commission to its Salon Service Providers.
Sharing his thoughts on the campaign, Mayank Arya, Co-founder and CEO of YesMadam, said, “Our new campaign captures our vision of creating an ecosystem where gig workers feel valued not limited on the outer surface but deep within. Often seen, their contributions are silent but the outcomes are loud and make a major difference for the customers and business as a whole. While reshaping the gig economy, we aim to make every service partner experience a celebration of shared humanity.”
Akanksha Vishnoi, Co-Founder of YesMadam, added, “This campaign showcases how our brand values translate into meaningful interactions. We are nurturing connections that brighten everyone’s festive season and enhance the essence of inclusivity for the service partners. We believe this campaign will resonate deeply with all, paving the way for interactions infused with warmth, respect, and greater appreciation.”
Expressing her excitement about continuing her journey with the brand, Sraddha Kapoor said, “The campaign beautifully captures the true essence of Diwali—the joy of togetherness and the warmth that comes from sharing special moments. What truly stands out is YesMadam’s heartfelt message of embracing service partners and gig employees as part of our extended family. It’s a touching reminder to honor those who quietly help brighten our celebrations. I’m confident this campaign will inspire a deeper sense of inclusivity and encourage us all to appreciate the invaluable role service professionals play in our lives, especially during the festive season.”
YesMadam’s Diwali campaign beautifully highlights the often-overlooked contributions of gig economy workers who make our festive season brighter. From beauty service partners helping us look our best, to delivery personnel ensuring our packages/ gifts arrive on time, and the cab drivers getting us to our loved ones—these unsung heroes are essential to our celebrations. This campaign is a warm reminder of how their efforts, convenience, and connection enrich our lives, showcasing a revolutionary appreciation for those who make our daily lives and festivities seamlessly special.