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Tag: Cannes

Sonam C Chhabra dazzled at the Cannes Red Carpet in a Sari representing India

Cannes, 23 May 2024: Sonam C Chhabra, fashion and mental health content creator renowned for her captivating performance in Amazon Prime’s hit series ‘Made in Heaven’ and her charismatic emceeing at prestigious events such as the Filmfare Awards and India Fashion Awards, has added another feather to her cap. Sonam graced the iconic red carpet at the 77th Cannes Film Festival with her presence exuding elegance and glamour.

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Sonam adorned a saree from designer Karan Torani’s latest collection. This Monday, she attended the screening of Ali Abbasi’s ‘The Apprentice’ alongside Bella Hadid, Cate Blanchett and jury member Nadine Labaki which received a 11-minute post screening standing ovation.

The choice of saree by Sonam C Chhabra is an ode to this milestone year at the Cannes film festival as it was not only her debut year at the Cannes Red Carpet but also the year that Bharat Pavillion by the Indian Government is being featured at the celebrated festival. It gave Sonam an opportunity to participate in the Bharat Pavilion, which brought together Indians from across the globe. It is the year India shone the brightest at the long running renowned film festival.

Social Beat Appoints Ashish Tambe As National Creative Director

Chennai, May 21st, 2024. Social Beat, a digital growth partner for leading brands across verticals, announced today the appointment of Ashish Tambe as National Creative Director. Ashish was previously with FCB Kinnect and comes with a proven track record of delivering several award-winning campaigns, including at Cannes, Clios, and the One Show.

Ashish Tambe, National Creative Director, Social Beat (1)

A microbiologist by qualification, he was enroute to making a German laboratory his home when the world of stories, ideas, and brand strategies beckoned. Joining as the first creative resource, he went on to help build one of the well-known digital agencies in the country. He has experience in crafting pathbreaking creative strategies, campaigns, and uplifting brand stories for many brands over the last ten years.

“Speaking on Ashish Tambe’s appointment, Sunil Chawla Co-Founder, Social Beat said, “I am delighted to welcome Ashish Tambe to Social Beat, and look forward to creating effective as well as award winning digital campaigns with him and the team. Ashish’s extensive experience and proven track record of success will add to our proven capability to drive business outcomes and win awards in the process.”

Commenting on his appointment, Ashish Tambe said, “I am eager to contribute to the growth of Social Beat with cutting edge creativity that will enable Clients to grow their business. Social Beat has been a pioneer in digital marketing, and has had several remarkable achievements to their name, and I am thrilled to be joining the team and growing along with them.”

Ashish believes that the best creatives hinge on the smallest nuances, and believes thinking inside the box is the key to successful campaigns that benefit brands. When not thinking about work, he spends time working out to compensate for his love for fried food and sweet desserts.