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Tag: Coffee

Third Wave Coffee Celebrates 8 Years with ‘Inspiring Indian Crea8ors’ Campaign

Mumbai, 18th October, 2024: Third Wave Coffee, the coffee-first QSR brand, has long been known for not only serving the finest brews, but also for cultivating spaces where creativity thrives. The brand marks 8 years of fueling creative journeys with their specialty coffee, with a befitting celebratory campaign titled InspiringIndianCrea8ors. The month-long campaign celebrates creators from various fields and applauds their unique stories and creative journeys that were sparked while indulging in their favorite delight at Third Wave Coffee neighborhood cafes. To mark the occasion, the brand has released a special digital film featuring a curated group of visionary creators – ranging from authors and restaurateurs, to digital marketers and entrepreneurs – who discovered their creative spark within the warm, welcoming space of Third Wave Coffee cafes. Through candid insights and personal reflections, these creators share how the café became their haven for inspiration and innovation. InspiringIndianCrea8ors only further underscores the brand’s continued commitment to nurturing its community.

Rajat Luthra, CEO, Third Wave Coffee, tells us more, “At Third Wave Coffee, we believe in the power of coffee and community to inspire, connect, and fuel creativity. Over the past eight years, we’ve witnessed our stores transform from more than just grab & go coffee places, to social hubs drawing people together to collaborate, innovate and grow. We are delighted to have played a part in many aspiring tales and are humbled by the love bestowed on us by our consumers. With #InspiringIndianCrea8ors, we pay an ode to the bright minds that find their niche at our cafes, and aspire to make a positive difference – armed with a cup of their favourite coffee.”

The campaign video features creators as Devanshi Tripathi, restaurateur and founder of Oyster, Bar & Kitchen; Sakshi Tyagi, founder of The Socio Story and a digital marketer; Alina Jebby, founder of The House of Alina Jebby; Author and brand strategist Nikhil Kamath, along with social media consultant Vismaya Paranjpe. Reflecting upon their personal and professional growth stories, they share anecdotes on how Third Wave Coffee holds a special place in their hearts. From finding inspiration to building their businesses, these creators collectively reflect on how the cafe has become a space for personal and professional growth.

Coffee with Xscale 2.0 Uniting India’s B2B SaaS and Tech Community

India, 17th July 2024: Xscale, a leading B2B consulting and Technology firm, announces the second edition of its flagship event, named, ‘Coffee with Xscale 2.0’. The event follows the tremendous success of its inaugural event – ‘Coffee with Xscale’. Aimed primarily at fostering collaboration, growth, and scalability of India’s B2B SaaS and Tech community, the event will be held on July 20, 2024, at IIT Delhi. It will bring together founders, investors, Venture Capitalists, and CXOs from Healthtech, Fintech, and B2B SaaS & Tech industries.

Neeraj Saxena, Founder of Xscale Technologies

The Indian SaaS and Tech community shows a robust outlook heading into 2024, poised to become a major growth engine with an anticipated 25X revenue growth over the next decade. Xscale’s event will catalyze growth for the community by bringing together over 150 participants, including 100+ founders, 30+ VC firms active in this sector, and 15+ CXOs from a divergent range of B2B-focused companies, on one platform.

Commenting on the growth opportunity, Neeraj Saxena, Founder of Xscale, said, “In today’s rapidly evolving landscape of Enterprise SaaS and Tech, it is essential for startups and investors to reimagine their strategies to capitalize on the sector’s potential fully. With the sector poised for exponential growth, our primary focus should be creating world-class products and expanding revenue streams globally. Despite the remarkable innovation shown by Indian founders, accessing global markets remains a critical challenge hindering their growth.”

He also added, “Furthermore, investors need to navigate the maturaty curve of Enterprise SaaS and Tech revenues and tailor their investment strategies accordingly. Developing a robust growth-centric strategy necessitates strong collaboration among all stakeholders within the ecosystem. We are confident that this event will play a crucial role in fostering a cohesive and supportive Enterprise SaaS and Tech community in India,” he added.

Through strategic alliances and partnerships, the event will act as a force multiplier, preparing and supporting players for the next growth cycle in the B2B & Tech space. It will adopt a unique approach to meet the needs of Enterprise SaaS/Tech startups, from building an enterprise product to providing fundraising opportunities and selling the product.

The event will consist of vibrant panel discussions around ‘Shaping the Future: Venture Capital Insights for Indian Startups’, ‘Scaling from seed to IPO’, ‘Catalyzing Innovation: Collaborations Between Enterprises and Startups’, and ‘Building a Stronger and Cohesive Startup Ecosystem’. These discussions will evoke and drive deep conversations to forge a path of efficiency, resiliency, and growth for the community.

The event is supported by IVCA (Indian Venture Capital Association), a not-for-profit body promoting alternate capital industry. The event will host more than 45 VC funds including Onshellare Ventures, Global Brain Venture Capital, Cactus Venture Partners, Piper Serica, Thinkuvate, among others.