• Bhubaneswar India
  • Contact+ 91-9938772605
  • Mon - Sat : 10:00AM - 6:00PM

Tag: Earth Champion

news

Sony BBC Earth announces Shaan Lalwani as the Earth Champion for the month

Aug 16, 2024 by Mansi 0 Comments #Earth Champion, #Sony BBC Earth

August 16, 2024: Sony BBC Earth, a pioneer in bringing forth thought-provoking content and inspiring initiatives for the Indian audiences, is proud to announce Shaan Lalwani as its ‘Earth Champion’ for the month. This recognition highlights Shaan’s contribution towards environmental conservation and sustainability for a cleaning detergent formula that is totally biodegradable.

Earth Champion - Shaan Lalwani_Still

Shaan Lalwani’s journey towards sustainability began with a personal awakening. During her travels, Shaan witnessed the harmful effects of chemical pollution on marine life. The cleaning agents that form an integral part of our daily routine contain chemicals that pollute water bodies. Hence, Shaan came up with an eco-friendly alternative and founded Coco Custo, a company that makes non-toxic and biodegradable laundry detergents.

Sony BBC Earth’s ‘Earth Champions’ initiative aims to celebrate individuals like Shaan who move the needle in bringing sustainability into the everyday lives of people, making a tangible difference to the environment. The monthly property showcases the work done by the Earth Champion as short-form content with a compelling score. The video is telecast on the channel and promoted on the online medium.

Rohan Jain, Business Operations Head – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks India.

“As a brand, we have always strived to present to the viewers stories that exemplify passion, drive inspiration, and encourage sustainable practices. Our Earth Champions initiative is a perfect embodiment of this commitment. We are pleased to announce Shaan Lalwani as our latest Earth Champion. Her journey demonstrates that making small efforts can help one lead an eco-conscious life and inspire others to follow.”

Shaan Lalwani (Founder, Coco Custo), Earth Champion of Sony BBC Earth

“It is an honour to receive the title of Earth Champion by Sony BBC Earth. I am glad that the channel has given me a platform to help my story reach so many people, and I hope it inspires them to reflect upon every step they take. I believe every individual has the power to drive positive change towards environment conservation.”

news

Mazin Mukhtar and Parmita Sarma recognized as Earth Champions by Sony BBC Earth

Jul 12, 2024 by Mansi 0 Comments #Earth Champion, #Mazin Mukhtar, #Rohan Jain, #Sony BBC Earth

National, July 12, 2024:

Sony BBC Earth, one of the most loved factual entertainment channels, has announced Mazin Mukhtar and Parmita Sarma as the next ‘Earth Champions’. This recognition is an indication of the couple’s extraordinary commitment to converting the problem of the increase in plastic usage into a solution.

sbbce

Mazin Mukhtar embarked on a journey to revolutionize education when he was 18. He left his house and focused on turning his dream into reality with the help of Parmita Sarma. The duo identified the disposal of plastic as a challenge and used it as an opportunity to make a difference. Their innovative approach of providing underprivileged kids with good quality education in exchange for plastic has trained a huge number of young minds.

Sony BBC Earth‘s ‘Earth Champions’ initiative aims to celebrate individuals like Mazin Mukhtar and Parmita Sarma driving a significant change in the world. By sharing their stories, the channel hopes to inspire global audiences to take action towards a more sustainable and environmentally conscious future.

Earth Champions is a monthly property of Sony BBC Earth that is committed to honouring real-life heroes making a substantial impact on our planet. The channel showcases the work done by the Earth Champions in a short-form content format with befitting music. The video is telecasted on the channel and promoted on the online medium.

Rohan Jain, Business Operations Head – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks India.

“Mazin and Parmita’s contribution towards sustainability and education embodies the spirit of Sony BBC Earth’s ‘Earth Champions’ initiative. The idea of using plastic as school fees has not only made education more accessible but also fuelled a culture of environmental consciousness and responsibility among kids.”

Mazin Mukhtar, Earth Champion

“It is a proud moment for us to be recognised as Earth Champions by Sony BBC Earth Channel. This acknowledgment is proof of the collective efforts of everyone who tirelessly worked to make our dream come true. We want people to believe that even one step in the right direction makes a difference, and every dream is achievable.”