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Tag: Featuring

Thums Up Launches “Thunder Hai Main” Campaign with Allu Arjun

Bengaluru, 21th November 2024: Thums Up, India’s iconic billion-dollar brand known for its strong taste and thunderous spirit, has launched its latest campaign featuring superstar Allu Arjun. This bold new campaign, arriving just as the buzz around Pushpa 2 intensifies, promises to captivate fans of both Thums Up and Allu Arjun.

Built around the core message ‘Thunder Hai Main,’ Thums Up brings a strong, bold taste that resonates with those who are ready to take on the world, and face any challenge that comes in their way. As part of this powerful association, the brand will soon unveil special-edition Thums Up cans featuring Allu Arjun—a collector’s item for fans and a perfect tribute to the collaboration.

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia said, “Thums Up has always stood for bold new thinking and bringing extraordinary experiences to its consumers. With Thunder Hai Main, we’ve tried to capture the ultimate combination of the brand’s strength and Allu Arjun’s charisma. This December, we’re setting the stage to keep our consumers on the edge of their seats. So, grab your ice-cold Thums Up—it’s about to get intense!”

In a striking TVC envisioned by Ogilvy India, Allu Arjun commands each frame, guiding viewers from his confident grip on the bottle to the unmatchable strong taste of Thums Up. Each shot is packed with action, bringing Thums Up’s rush to life.

Allu Arjun said, “I’m excited to collaborate with an iconic brand like Thums Up. I have always believed that one must forge their own path and take on any challenge in life without giving in, just like the character Pushpa. Thums Up also shares this bold, unstoppable spirit and has been inspiring & fueling the Indian youth with strength & true grit.”

Ritu Sharda, Chief Creative Officer, Ogilvy, said, “Allu Arjun joins the thunderverse and announces it in his own inimitable style. What could be better than that. We are super excited to get the world to witness this thunderous collab.”

As Thums Up and Allu Arjun unite, audiences can look forward to a season filled with heroic feats — from the blockbuster release to exclusive special-edition Thums Up cans. With a legacy of iconic collaborations featuring some of the biggest names in the industry, Thums Up’s ‘Thunder Hai Main’ campaign hints at an even more powerful ‘thunder-verse’ poised to unfold. This campaign could be just a glimpse of the larger experiences that are yet to come.

GIGABYTE Launches AORUS Z890 Motherboards Featuring AI Innovations for Intel Core Ultra Processors

15th October 2024: GIGABYTE, the world’s leading computer brand, announced the launch of the AORUS Z890 series motherboards. These next-generation motherboards are set to redefine the standards in performance, AI integration, and user experience for enthusiasts and professionals alike. Powered by state-of-the-art artificial intelligence, these motherboards push the boundaries of what’s possible in computing. The new series introduces the groundbreaking D5 Bionic Corsa, a suite of AI-enhanced innovations that span software, hardware, and firmware for peak performance and signal optimisation. The upgraded user-friendly features on the AORUS Z890 series make it the most powerful and intelligent platform for the latest Intel® Core™ Ultra processors.

Infinite Memory Performance

The core of the GIGABYTE Z890 lineup features is the D5 Bionic Corsa, an AI-enhanced technology to create new peak memory performance for DDR5 XMP 9500 MT/s and above. The D5 Bionic Corsa boasts four key technologies in every aspect from software and hardware to firmware. The AORUS AI SNATCH and the AI SNATCH Engine allow users to drastically improve performance with AI-overclocking, while the motherboard’s AI-driven PCB Design and HyperTune BIOS deliver AI design for signal enhancement on motherboards. The AORUS AI SNATCH is an auto-overclocking software that lets users access optimal performance with just one click. The AI SNATCH Engine is the AI model that serves as the core of AORUS AI SNATCH software to intelligently infer the best DDR5 XMP memory and CPU configurations, boosting speeds by up to 20%. The engine has been trained by GIGABYTE AI TOP on diverse overclocking datasets to improve precision and optimize performance with stability. The AI-driven PCB Technology employs AI algorithms to minimize signal reflection by 28.2%, ensuring signal integrity for peak performance across multiple layers. With the sturdy VRM design, combined with DDR Wind Blade technology, the temperatures can be reduced by up to 10°C for enhanced thermal efficiency. At the same time, on the firmware side, the HyperTune BIOS uses AI to optimize Memory Reference Code (MRC) and adapt signals for peak efficiency, significant memory clock boost, and enhanced overall performance.

Ultimate DIY-Friendly Experience

GIGABYTE Z890 motherboards feature innovative designs that take DIY-friendliness to new heights. The WiFi EZ-Plug combines Wi-Fi antenna connections into a single adapter, eliminating tedious screw-in installations. The EZ-Debug Zone centralizes diagnostic LEDs and control buttons for streamlined troubleshooting, including an optimal DRAM Installation Indicator LED which turns on when a module is installed incorrectly or in a non-recommended slot. The Sensor Panel Link incorporates an onboard video port to simplify sensor panel setup without the hassle of cable management. The PCIe EZ-Latch Plus delivers screwless installation for PCIe graphics cards, while M.2 EZ-Latch Click and M.2 EZ-Latch Plus allow for tool-free installation of M.2 SSDs and heatsinks. These enhancements significantly simplify the build process, making assembly more accessible and enjoyable for users of all experience levels.

Tailored Computing

Our upgraded UC BIOS features an intuitive interface with advanced performance tuning options. The AI PerfDrive utilizes intelligent evaluation to recommend optimal usage profiles based on the user’s actual system temperature performance. The Multi-theme Design offers customizable BIOS themes with one simple click, including a new grayscale option for an immersive user experience.

Cutting-edge performance and Thermal Management

GIGABYTE Z890 lineup supports the latest Intel® Core™ Ultra processors (Series 2), leveraging robust VRM solutions for up to 21 phases with 110A SPS for unparalleled stability and power delivery. GIGABYTE’s exclusive NPU Overdrive feature in BIOS supercharges Intel’s latest processors, boosting AI performance by an additional 23% in real-world tests. At the centre of it all is a server-grade PCB with up to 8 layers, providing a robust foundation for superior overclocking and gaming stability.

All-round Connectivity

Our Z890 motherboards are at the forefront of connectivity, offering a seamless blend of next generation wired and wireless networks. The integration of PCIe 5.0 storage and the latest Thunderbolt 4 ports ensures ultimate reliability and speed in data transfer. The Wi-Fi 7 coupled with GIGABYTE’s directional ultra-high gain antenna dramatically enhances bandwidth, which delivers lightning-fast file transfer speeds and creates an immersive environment perfect for VR experiences.

AI TOP Series

As we strive for perfection, we’re proud to introduce the cutting-edge AI TOP series on the Z890 platform. This series includes the flagship Z890 AORUS XTREME AI TOP, Z890 AORUS MASTER AI TOP, and Z890 AI TOP, combining all the high-end features of our AORUS and AI TOP lines. These motherboards support dual graphics cards, up to dual 10GbE LAN, and dual Thunderbolt 5 along with our exclusive AI TOP Utility, empowering capabilities for local AI training. The AI TOP Z890 lineup is specifically engineered to unleash ultimate computational power, making it possible to train your AI on your desk.

Apart from the AI TOP Hardware, the AI TOP Utility 2.0 streamlines AI training with major LMM support, offering step-by-step workflows. With the support of major LMMs, users can train or fine-tune an LMM with datasets of texts, images, and video, making the AI model more capable than ever in generating images or even short videos instead of plain texts. Paired with AI TOP Hardware, the SSD, PSU, and Chassis are optimized for power efficiency, durability, and heat dissipation to handle heavy AI training workloads. GIGABYTE is also going to reveal AI TOP 100 and AI TOP 500 setup kits in Q4 2024, consisting of pre-built system barebones and plenty of flexibility and upgradeability for the future.

In this new era of AI, the AI-driven GIGABYTE Z890 is poised to unleash infinite performance. It’s more than just a motherboard; it’s a gateway to the future of computing, designed to meet and exceed the demands of all users, enthusiasts, and professionals.