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Tag: Launches

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Vestige Marketing Launches Two New Innovative Products Under Vestige Prime Absorvit

Oct 9, 2024 by Gayathri Pariti 0 Comments #Launches, #Marketing

October 9, 2024, New Delhi: Vestige Marketing Pvt. Ltd., the leading home-grown direct-selling company, today announced the launch of two new innovative products —Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray. These two additions under the Vestige Prime brand are easy-to-use sublingual sprays that ensure quick absorption and faster results.

In today’s fast-paced world, where stress, tight deadlines, and hectic schedules dominate our lives, many are experiencing issues like hair loss and poor sleep—both of which can significantly affect confidence and overall quality of life. To address these concerns, Vestige brings to you Absorvit Melatonin Sublingual Sprays and Biotin Sublingual Spray, designed to support better sleep and healthier hair from within.

Sublingual sprays are gaining global popularity as they offer an easy-to-use solution. Sprayed directly under the tongue, they provide higher bioavailability with rapid absorption.

The revolutionary Vestige Prime Absorvit – Biotin Sublingual Spray is designed for individuals facing hair loss, thinning or slow growth. This spray may help restore self-esteem by promoting stronger, shinier hair. With a 90% absorption rate, its advanced sublingual delivery system ensures efficient biotin uptake, providing an easy and effective solution for healthy hair. The product is also ideal for those mindful of their calorie intake, as it features a low glycemic index, making it a suitable choice for the calorie-conscious.

Vestige Prime Absorvit – Melatonin Sublingual Spray offers a solution for individuals with inadequate or irregular sleep patterns. People affected by poor sleep often struggle with a lack of focus, productivity and overall health. This spray may promote restful, sound sleep without fear of dependence. Formulated to induce natural sleep, it provides a 90% absorption rate and delivers quick results, allowing users to wake up refreshed and relaxed. This fast-acting sleep supplement is ideal for those seeking a non-addictive remedy to regulate their sleep cycle.

Commenting on the launch of these two products, Mr. Gautam Bali, Founder, Managing Director, Vestige Marketing Pvt. Ltd., said, “At Vestige, we conceive new and innovative products that meet the evolving needs of today’s consumers. We are thrilled to introduce our latest offerings — the Vestige Prime Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray — for those looking for fast and easy solutions to cope with hair loss and irregular sleep patterns. These sprays offer a smarter, more effective solution for improving hair health and enhancing sleep quality.”

The launch of these two products exemplifies Vestige’s commitment to delivering innovative health solutions that align with the modern consumer’s needs. Utilising an advanced sublingual delivery system that bypasses first-pass metabolism, these products ensure fast, effective and convenient self-care. By merging convenience with scientific efficacy, Vestige aims to simplify and enhance the self-care experience of individuals.

news

TANISHQ LAUNCHES NAV-RAANI, A TRIBUTE TO THE MODERN-DAY QUEENS

Oct 7, 2024 by Gayathri Pariti 0 Comments #Launches, #NAV

National, 7th October 2024: This Diwali, Tanishq, India’s largest retail jewellery brand from the house of TATA, launches a film directed by internationally acclaimed filmmaker Mira marking her first-ever Indian TV commercial. Conceptualised by Lowe Lintas, Tanishq’s festive campaign, titled Nav-Raani, pays homage to the Modern-day Queens—the women who rule their worlds with grace, strength, and unyielding confidence. The film beautifully showcases women who don’t necessarily need crowns to feel royal but wear their strength, beauty and elegance as a badge of royalty. The Nav-Raani collection’s exquisite designs embody each woman’s unique qualities, offering jewellery crafted with unmatched artistry to highlight her regal spirit.

Made by Women, for the Women is the essence of the campaign, highlighting the characteristics of the Modern-day Queens, who are ruling the world with grace. This campaign shines a light on women’s multifaceted roles, from nurturing family bonds to excelling in their careers, showcasing their ability to balance the boardrooms and living rooms effortlessly. It reflects the solidarity among women and how they are queens of hearts by uplifting each other in their journeys. The collection Inspired by the splendour of royal courts, majestic palaces, and storied heritage; Nav-Raani redefines traditional jewellery by merging intricately handcrafted artisanship with contemporary flair.

The film opens on a magical Diwali night, spotlighting four Nav-Raanis in different settings, each highlighting the beauty, power, and sophistication of the modern woman. While she may not have the luxury to embody a queen every day, her regal persona radiates during festive moments like Diwali, when she adorns herself with exquisite jewellery from the Nav-Raani collection. Whether lighting diyas or hosting family gatherings, the film showcases how the collection is designed to enhance her inner majesty, making her feel elegant.

Pelki Tshering, Chief Marketing Officer, Tanishq, said, “This Diwali, we are excited to bring to you “Nav-Raani” – Royal Jewellery for Modern-Day Queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

Speaking about the campaign, Vasudha Misra, President (Creative), Lowe Lintas, added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

Tanishq has long been a brand that speaks to women and their stories. With campaigns that extend beyond jewellery and dive deep into the lives of its consumers, the brand continues to resonate with women across India. The latest campaign reflects Tanishq’s enduring belief that every woman is a queen, deserving of jewels that mirror her inner beauty and strength. As India prepares to celebrate Diwali, Tanishq invites every woman to embrace her inner Nav-Raani and adorn herself with the unique jewels of the season.

business

ADZPRESSWAY Launches Successful Digital Campaigns in GCC, Boosting Key Client Growth

Sep 24, 2024 by Sujata 0 Comments #digital, #Launches

New Delhi, 23rd September, 2024: ADZPRESSWAY, a leading  MarTech Company, has recently launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in the digital marketing space. Leveraging advanced techniques and data-driven strategies, ADZPRESSWAY has helped its clients achieve significant growth in user engagement, app installs, and brand visibility, all while maintaining a strong focus on results.

One of the standout campaigns was for Careem, a ride-hailing and delivery service provider, aimed at expanding its user base in Jordan. Leveraging a cost-per-acquisition (CPA) model, the strategy effectively boosted engagement, generating 2x food orders per month. The heightened visibility and tailored content marketing approach resonated with target audiences, ensuring effective reach and connection.

Similarly, ADZPRESSWAY worked with Jeeny, a prominent ride-hailing app in Saudi Arabia, to increase app installs and user base. The campaign focused on both male and female users, capitalizing on Jeeny’s strong reputation and exclusive offers. By continuously refining strategies, ADZPRESSWAY was able to double the monthly results, surpassing key performance indicators and driving sustained growth in user acquisition.

The company also played a key role in promoting Mashreq Bank across the GCC and MENA regions. The campaign aimed to generate high-quality leads for Mashreq’s seamless banking services. ADZPRESSWAY leveraged the bank’s strong reputation and innovative platform to double monthly results and exceed performance targets, establishing Mashreq Bank as a top choice for banking solutions in the region.

In the entertainment sector, ADZPRESSWAY partnered with Shahid, the leading Arabic streaming platform, to boost user subscriptions and solidify its position as the go-to service for Arabic content in the MENA region. The campaign exceeded expectations by driving a significant increase in premium subscriptions, leveraging innovative digital marketing tactics to reach a broader demographic.

ADZPRESSWAY’s collaboration with Virgin Mobile UAE also proved to be a success. The telecom provider sought to enhance user acquisition and customer loyalty, and through a comprehensive marketing strategy, ADZPRESSWAY helped Virgin Mobile exceed its KPIs. The campaign solidified the brand’s position as a preferred telecom provider in the UAE, particularly among digitally savvy consumers.

These campaigns highlight ADZPRESSWAY’s ability to adapt to the unique challenges of each brand while focusing on driving tangible results. The company’s deep understanding of local market dynamics, combined with its innovative and tailored approach, continues to deliver outstanding outcomes across sectors. As ADZPRESSWAY expands its reach, it remains committed to maintaining excellence in performance marketing across the GCC, MENA, and Indian regions.

Commenting on the success of the campaigns, Simran Khandelwal, Founder of ADZPRESSWAY, stated “It’s been an incredible journey to witness ADZPRESSWAY’s growth and the impact we have been able to create for our clients. Our focus has always been on delivering real value, not just traffic, and it’s exciting to see how our campaigns are driving meaningful results. Each success is a testament to the hard work of our team and our ability to adapt to the unique needs of our clients. We’re not just meeting KPIs; we’re surpassing them, and that’s the kind of growth we aim to sustain.”

Furthermore, Vasudha Kalia, Business Head at ADZPRESSWAY, added, “At ADZPRESSWAY, our commitment is to go beyond the conventional methods and offer solutions that truly resonate with the target audience. These campaigns aren’t just about metrics—they’re about building lasting relationships between brands and their customers. It’s gratifying to see the results we’ve achieved in creating strong brand recall within target geographies, and we’re only just starting to tap into our full potential.”