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Tag: Partnership

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Usha International continues partnership with Mumbai Indians for 11th Consecutive Year

Mar 27, 2024 by Sujata 0 Comments #Komal Mehra, #Mumbai Indians, #Partnership, #Usha International

New Delhi, 27 March, 2024: Usha International, India’s leading consumer durables brand, announced that it will continue its official partnership with five-time-champions, Mumbai Indians men’s cricket team, for the 11th consecutive year. The highly anticipated cricket tournament will begin on March 22, 2024, with the Mumbai Indians playing their first game on March 24, 2024. Aligning perfectly with Usha’s ‘Play’ ethos, the partnership reflects Usha’s commitment to leverage cricket’s aspirational value to promote healthy and active living.

usha

The schedule for only the initial 21 matches has been announced so far with matches to be played across 10 cities. As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players. The ‘Usha Play’ branding will be visible on perimeter boards and screens during the matches.

Reflecting on the journey, Komal Mehra, Head – Sports Initiatives and Associations, Usha International remarked, “Over the years, Usha International and Mumbai Indians have become part of one big family, and our longstanding association underlines the synergy and mutual respect we both share. Having said that, our partnership with Mumbai Indians also allows us to connect with millions of cricket fans. As a brand that deeply believes in the cause of health and fitness, it allows us to initiate a discussion on the role of health and fitness in one’s life and inspire them to make informed choices for their well-being”.

The Mumbai Indians Spokesperson said, “Our decade-long partnership with Usha International has stood the test of time, strengthening our bond. Our association with Usha has proven instrumental in enabling their stakeholders leverage the widespread popularity of the most-watched cricket league, thereby expanding their reach across our vast global fan base, making it a mutually rewarding partnership.”

For the 2024 season, Mumbai Indians will be led by their new captain Hardik Pandya, alongside a stellar mix of domestic and international players which includes the likes of Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav, Ishan Kishan, Tilak Varma, Tim David, among many others.

Usha has been a fervent supporter and promoter of a wide range of inclusive sporting initiatives across the country. This includes its affiliation with the Mumbai Indians; Ultimate Flying Disc; Football; Ladies Amateur and Junior Golf; Cricket for the deaf; and Sports for the visually challenged, including athletics, kabaddi, judo, and powerlifting. The brand is deeply committed to reviving long-forgotten sports and supporting indigenous Indian regional sports such as Kalaripayattu, Mallakhamb, Siat Khnam, Thang-Ta, Turai Kabaddi, Saz-Loung, Mardani Khel, Yoga, and Silambam.

Education

Indian School of Hospitality makes IMPACT in Hospitality Management and Culinary Arts education

Jan 27, 2022 by Gouri 0 Comments #Academic Collaboration & Training), #hospitality and culinary arts education, #IMPACT (Integrated Mentorship, #Indian School of Hospitality (ISH), #ISH, #Kunal Vasudeva, #Partnership

Gurugram (Delhi NCR), India Indian School of Hospitality (ISH), one of India’s finest institutes for hospitality and culinary arts education announces their IMPACT (Integrated Mentorship, Partnership, Academic Collaboration & Training) initiative. It aims to introduce high school students to the diverse and rewarding field of hospitality and culinary arts, and the multitude of careers they can choose to pursue within the service and experience industry. Through this initiative, ISH also addresses an apparent skill and capability gap in the higher education space and takes the ownership to build a progressive ecosystem focusing on enhancing knowledge transfer for school teachers, principals and counsellors.

ISH is part of Sommet Education, the world leader in hospitality management and culinary education, and features alongside the globally renowned École Ducasse, Les Roches and Glion brands. In achieving its mission of making global education more accessible and rewarding, ISH shares its curriculum and pedagogy with international institutes of repute such as École Ducasse, Les Roches and At-Sunrice GlobalChef Academy.

The IMPACT series is a step forward in strengthening hospitality and culinary education in India, with the speaker sessions featuring both Indian and international faculty and industry experts. These experts will be sharing their insights, experience and learnings, and thoughts on a wide range of exciting topics. It is a great opportunity to hear first-hand from experts how the experience economy is evolving globally and why it’s a great time to pursue hospitality management and culinary arts.

The IMPACT initiative will help create opportunities and enable schools to benefit from ISH’s academic ecosystem, industry connect and training capabilities. As an institution built by industry pioneers and leaders, ISH takes it upon itself as a duty of care function to bring more awareness about the role of the hospitality and service sector in the economy, and support students who will go on to become an integral part of this sector tomorrow. This initiative creates opportunities for students to embrace new-age skills in line with the evolving demands in the industry while providing a platform that enables interaction with industry leaders.

Kunal Vasudeva, Co-Founder and Chief Operating Officer at Indian School of Hospitality, commented: “The core objective of this enterprising move is to ensure that high-school students are prepared for an immersive and global education way before they enter colleges. Through shared curriculums, pedagogy and philosophy with Les Roches and École Ducasse, we are moving forward in revolutionising hospitality management and culinary arts education in India. This initiative will help students gain better insight into the industry from an early age, and in the long term, boost the industry’s contribution to the overall growth of the economy. It will also enhance the long-term relationship between ISH’s academic and industry ecosystem and schools, which will provide opportunities for learning and development on a much larger scale”.