Phoenix Malls Celebrate India’s Biggest Festival Once Again
Mumbai, India: Get ready for an unforgettable celebration! The Phoenix Festival 2024 is set to redefine the shopping experience across India, transforming everyday moments into extraordinary memories. Phoenix Malls proudly announces a spectacular festival that will engage, entertain, and elevate the retail therapy experience for shoppers nationwide.
Spanning five cities and seven malls—including Phoenix Palladium Mumbai, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, Phoenix Mall of the Millennium Pune, Phoenix Palladium Ahmedabad, Phoenix Citadel Indore, and Phoenix Palassio Lucknow—this unparalleled festival promises a captivating mix of shopping, entertainment, food, and art.
Avant-Garde Transformative Décor Experience
Prepare to be amazed! Each Phoenix Mall will undergo a spectacular transformation, showcasing jaw-dropping visual splendour and larger-than-life décor that will transport shoppers to another realm. Every corner will captivate the senses with whimsical themed installations and stunning festive displays. This immersive environment promises to create unforgettable experiences, ensuring that every visit is a memorable adventure for years to come.
Phoenix Palladium Mumbai features a stunning 52-foot lantern, the largest in the country, alongside the captivating “Weavers of Dream” installation, celebrating India’s rich textile heritage ‘Treasures of India’. These breath-taking displays highlight the artistry and craftsmanship that define the nation’s diverse cultural landscape.
Palladium Ahmedabad’s Lotus Whispers décor symbolises purity and enlightenment with vibrant colours and delicate designs.
Meanwhile, Phoenix Marketcity Mumbai Kurla dazzles with its ‘Celestial’ theme ‘The Wonders of Cosmos’, transforming the indoor space into a breath-taking night sky adorned with luminous stars and enchanting moon motifs. This immersive experience invites visitors to bask in the magic of the cosmos, creating a truly celestial atmosphere.
Experience the Magic Live
On the cards are jaw-dropping concerts that feature Bollywood and international superstars. This includes chart-topping favourites, some of whom are on the cusp of debuting in India. Some of those include very popular thematic events like CocoMelon Live Experience, Ishaara Sufi Night, Oktoberfest, Mika Singh, Indian Ocean, Piyush Mishra, and much more.
A culinary journey beyond comparison
Embark on a culinary journey featuring Food festival, pop-up restaurants, Michelin-starred chefs, and vibrant fusion festivals, alongside exciting culinary competitions. Savor exquisite options at Ishaara, Eight, Julius, Dobaraa, Poult, Café Ellora, and Fyole, making every experience even more delightful!
A true blue retail revolution
Experience an elevated shopping adventure with exclusive limited-edition collaborations! Choose from a diverse selection of premium international brands, including newly launched names like Zara, H&M Home, Tira, Bose, and Armani Exchange, alongside exquisite festive wear and ethnic brands. Discover stunning options from celebrated labels that capture the essence of tradition and style, making it the ultimate shopping experience for every taste!
Unparalleled Rewards Await
Prepare to be dazzled! Shoppers can join outstanding loyalty programs for a chance to win incredible prizes. One lucky winner could drive home in a brand-new Mahindra Thar, while others might enjoy a lavish 4-night Caribbean vacation. Plus, daily rewards include Yamaha bikes, gold coins, and exclusive staycations at The St. Regis Mumbai!
A monumental moment combining shopping with purpose
In typical Phoenix fashion, this festival offers a wide range of activities beyond just shopping. Shoppers also get to give back to the community each time they shop. In partnership with the Sood Charity Foundation, Phoenix Festival 2024 introduces ‘Shop with Purpose’—a ground-breaking initiative where every purchase contributes to empowering communities across India.
Mayank Lalpuria, senior vice president of marketing at The Phoenix Mills Limited, gives us a glimpse of the grandeur awaited, Every day is a celebration at Phoenix Malls, where we strive to extend experiences that go beyond shopping. This year, we are excited to offer unique, immersive experiences tailored for the entire family. From engaging settings for kids to performances by trendsetting artists and thematic events, every corner of the festival will be a feast for the senses. Prepare to be awed by our larger-than-life décor, designed to create stunning backdrops perfect for capturing unforgettable moments this festive season. And that’s not all—indulge in a variety of lip-smacking, delectable treats as part of our food festival. Discover the magic at Phoenix Malls, where every visit becomes a joyful experience!
Diana Penty, the festival’s brand ambassador, adds: “For me, Phoenix Malls, anywhere in the country, has been a space where I see culture, community, and commerce thriving. I am sure that the Phoenix Festival 2024 is set to be a cultural phenomenon that will bring people together in ways we’ve never seen before. I’m thrilled to be part of this exciting journey!”