G-SHOCK introduces new Pink Ribbon models, reflecting the brand’s unwavering commitment to Breast Cancer Awareness
In solidarity with Breast Cancer Awareness Month this October, G-SHOCK, a brand synonymous with unmatched durability and innovative design, once again pushes the boundaries of both innovation and purpose. This year, G-SHOCK proudly introduces two new limited-edition timepieces that epitomize Casio’s dedication to supporting initiatives that raise awareness about the importance of early detection, diagnosis, and treatment of breast cancer.
Reflecting Casio’s unwavering commitment to breast cancer awareness, the G-SHOCK DW-5600PK, featuring a bold black design with subtle pink accents, and the vibrant, all-pink G-SHOCK GMD-S5610PK make a striking statement.
G-SHOCK and the Pink Ribbon are natural allies, united by a shared vision of a world where everyone is healthy, free to be themselves, and never held back by illness. These watches are more than just timepieces—they are a tribute to those who are battling it out with unwavering strength and continue to forge ahead against all odds, serving as a constant reminder of G-SHOCK’s ‘never give up’ attitude. Campaigns like these emphasize the brand’s social responsibility and commitment to important societal issues.
