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Archive: December 1, 2021

Users receiving 100% extra Bitcoin Rewards during GoSats Black Friday Week Campaign

India, December 1, 2021 — GoSats; India’s first Bitcoin rewards company is running a ‘Bitcoin Friday Week’ campaign to celebrate the occasion of Black Friday. Under the campaign, users shopping from GoSats platform will be receiving 100% extra Bitcoin rewards. Also, the user stacking the most Bitcoin will win an iPhone 13 Pro.

GoSats-rect-logo (2)

The special offer started from 25th November and will be continuing until 3rd December 2021. During the offer period, GoSats users will be getting 100% extra Bitcoin rewards on their shopping i.e for instance, buying Myntra vouchers through GoSats usually gets 3.25% Bitcoin rewards as cash back but during the GoSats Bitcoin Friday Week offer, users will be getting 6.5% Bitcoin as rewards.

Expressing his views on the Bitcoin Friday Week initiative, Mohammed Roshan, CEO & Co-Founder at GoSats says, “Black Friday usually marks the beginning of the holiday season in many parts of the world including India and we at GoSats wanted to do something special for our user community, thus as an early Christmas present we came up with the idea of Bitcoin Friday Week. It’s a 9-day shopping bonanza under which our users will be getting double the Bitcoin rewards on their shopping; I guess it’s time to stack some Bitcoin!”

GoSats has a user base of 30 thousand and since the campaign the platform has witnessed a total user growth of 20%. The brand also went from selling brand vouchers worth of 1 lakh/day to 5.5 lakhs/day which is a whooping growth of 550% in the daily GMV.

Excited about the new offer, Ms. Roshni Aslam, Co-Founder at GoSats says, “We are really thrilled about the Bitcoin Friday Week initiative as it brings the opportunity to stack valuable Bitcoin in the most feasible & safe manner. It is the beginning of the holiday season as well and we hope to bring some joy to our users through this initiative”

GoSats users can shop at supported brands via the GoSats mobile app available for Android and iOS phones as well as the GoSats Chrome extension. They can even purchase vouchers of various amounts on any of the listed brands with UPI or Credit/Debit Cards. After the payment is successful, the user’s GoSats bitcoin wallet is credited with sats (short for Satoshis – the smallest fractional unit of Bitcoin). Under the Bitcoin Friday Week offer, GoSats has over 120 brands on their platform which includes all the major brands from Flipkart, Nykaa, Swiggy, Starbucks, BigBasket, Uber and many more.

Flexi Sprinkler Kit by Netafim India

Netafim India introduces Flexi Sprinkler Kit to increase crop yield in field crops

New Delhi, 1 December 2021: Netafim India, a leading smart irrigation solution provider, has unveiled Flexi Sprinkler Kit – a ground-breaking field crops sprinkler irrigation system. The company aims to cover 15,000 hectares of land and reach 15,000 farmers across India by 2022 with the launch of the Flexi Sprinkler Kit. The kit is available across India through Netafim’s dealer network. The product is suitable for vegetables and open field crops including Wheat, Bajra, Jowar, Soybean, Groundnut and many more.

The Flexi Sprinkler Kit having FlexNet™ pipe and D-Net™ sprinkler unit can be customized as per the farmers need depending on their land holding capacity. The ground-breaking innovation is suitable for small as well as large farmer who are looking for uniform water distribution and long-lasting performance.

The Flexi Sprinkler Kit, one of the first of its kind in India, has a robust D-Net™ 3D diffusion arm that ensures the highest level of water distribution uniformity for higher crop yields. Manufactured from components resistant to UV light and withstanding all climate conditions, it ensures trouble-free operation over the product’s life and make it durable. The kit also contains FlexNet™. The multifaceted piping system with portability and convenience offers a smart and sustainable water carrier mechanism. One of the most salient aspects of the product is that due to its lightweight and sturdiness, installation and usability becomes much expedient for farmers. It can be easily laid and retrieved in the field.

The system provides flexibility for varied spacing between sprinkler nozzles depending on the water pressure and crop requirement. Additionally, the compact solution could be easily removed and placed anywhere after usage including home as it requires less storage space. Thus, making it a long-lasting and labour-saving maintenance product for farmers. The precise and water-efficient distribution also offers an ideal solution for crop germination and orchard cooling.

Expressing his thoughts on the launch, Mr. Randhir Chauhan, Managing Director – Netafim India, commented, “Adherence to a traditional approach and conservative farming methods still loom large over the Indian agricultural space. Thus, it offers a window for us to actively identify and float volumetric targets with sustainability that enhance farmers’ ability to grow with modern-age technologies. At Netafim we are committed to work towards the cutting-edge solutions for growers and combat the far-reaching effects of global water scarcity. After successfully introducing the Portable Drip Kit to Indian farmers, we are excited to launch Flexi Sprinkler Kit centred on the objective of making farming simplified for diversified crops. The system is designed smartly and efficiently with relatively low precipitation rates. This technology has brought exciting new tools for farmers that want to get uniform water distribution with ease of operations.”

CarDekho Group

CarDekho’s 1st Mega refurbishment center and customer service center comes up in Delhi NCR.

Mumbai, 1 December 2021: CarDekho Group, India’s leading auto-tech company, has opened its first-ever used car mega refurbishment center  in Gurgaon (NCR). The centre will take full control of the refurb process and set benchmark in terms of quality, through a controlled repair process using state-of-the-art equipment and infrastructure, while optimising cost through scale of operations. The company plans to open 20 more such refurbishment center  across India in near future.

With a capacity of refurbishing 2000 cars per month, the refurbishment centre will employ around 100+ employees once fully operational.

Having an inhouse refurbishment centre will help the company control quality and ensure that all the cars sold to customers on the cardekho platformare of high quality.

CarDekho currently offers ‘No Questions Asked’ 7 days money-back guarantee where customers can test-own the car for 7 days, and get 100 percent refund if not satisfied. CarDekho also offers 6 months comprehensive warranty and Pan India Roadside assistance (RSA) to its customers. RC transfer is taken care of by CarDekho and free insurance is also bundled with the car.

The refurbishment centre aims to enhance the company’s service offerings and proximity to customers by conducting operations in all types of mechanical repairs and body repair. The mega refurbishment centre  is equipped with hitech pneumatic tools and equipment, 3D wheel alignment, wheel balancing, mechanised tyre changing, air conditioning service, injector and spark plug cleaning, fully mechanised body shop with electric dent pullers, double-action sanders with vacuum extractors, infrared heating machine and full functional heated Downdraft Paint Booth along with paint mixing facility for high-quality painting.

Amit Jain, Co-Founder and CEO CarDekho Group, said: “The opening of this mega refurbishment centre  marks another landmark in the company’s journey and our aim to provide the best in class pre-owned vehicles to our customers. The cars refurbished at this refurbishment centrewill carry CarDekho’s trust that offers reliability, affordability and unmatched satisfaction. This centre  integrates the Group’s best know-how and reinforces our vission to disrupt the personal mobility space in India.”

The cars refurbished at the Gurgaon refurbishment centre will be procured from the Delhi NCR region only and refurbished cars will be sold in the same market. The refurbished cars will set a benchmark for the refurbishment of used cars in the Indian auto industry.

About CarDekho Group  

CarDekho Group, headquartered in Jaipur, was founded in 2006 and has footprints in India and South-East Asia. The Group is a unicorn  with the last valuation of $1.2bn. It currently operates leading Indian auto portals – CarDekho.com, Gaadi.com, ZigWheels.com, BikeDekho.com, PowerDrift.com. CarDekhoGaadi Store has  presence in 100+ markets across India where customers can sell their used cars. CarDekho currently has 3000+ certified pre-owned cars for customers to buy from its portal.

The group is now recognized in India as the largest automotive video content player with 4 million+ hours viewed annually on YouTube, the largest consumer-facing digital destination with 55 million+ monthly unique visitors, and the largest auto social media platform. The company expanded its presence in Indonesia under the brand name OTO and has quickly become the number one auto portal in the country. It also acquired the Philippines operations of Carmudi thereby expanding its operations to two Southeast Asian countries.

CarDekho has raised funding from marquee investors including Sequoia India, Hillhouse Capital, Sunley House, CapitalG, Ping An, Leapfrog Investments, Canyon Partners, Times Internet, Mirae Asset, Kreatif Media Karya, Axis Bank, Franklin Templeton, ICICI Bank, Harbor Spring, Ratan Tata, HDFC Bank, Gaingels, Dentsu and Trifecta.

AWS Announces AWS Private 5G

Bangalore— Dec. 1, 2021—Today, at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced AWS Private 5G, a new managed service that helps enterprises set up and scale private 5G mobile networks in their facilities in days instead of months. With just a few clicks in the AWS console, customers specify where they want to build a mobile network and the network capacity needed for their devices—and AWS delivers and maintains the small cell radio units, servers, 5G core and radio access network (RAN) software, and subscriber identity modules (SIM cards) required to set up a private 5G network and connect devices. AWS Private 5G automates the setup and deployment of the network and scales capacity on demand to support additional devices and increased network traffic. There are no upfront fees or per-device costs with AWS Private 5G, and customers only pay for the network capacity and throughput they request. To learn more about AWS Private 5G, visit aws.amazon.com/private5g/

More and more enterprises need to collect, analyze, and transfer massive amounts of data within their operations from the large number of connected sensors and edge devices prevalent in today’s enterprises. Customers want to leverage cellular technologies like 5G for their on-premises connectivity needs because it offers long range, extended outdoor coverage, device mobility, and reliable network behavior. Cellular technologies like 5G also allow customers to connect more devices and more cost-effectively collect and transfer data with greater flexibility and reliability than current wired and wireless networking technologies. Customers would like to build their own private 5G networks to take advantage of the reliability, better coverage, lower latency, and higher bandwidth they provide and to be able to scale their networks as they add more devices. But today, most private mobile network deployments require customers to invest considerable time, money, and effort to design their network for anticipated peak capacity and to procure and integrate software and hardware components from multiple vendors. Once the network is installed, customers have to undertake another lengthy procurement process to increase network capacity if the number of connected devices or network traffic grows beyond the capacity the network can handle. Customers also have to manage different security policies and systems for each type of device connected to a private mobile network, which makes integration with IT management systems difficult. Even if customers are able to get the network running, current private mobile network pricing models charge for each connected device and make it cost prohibitive for use cases that involve thousands of connected devices. As a result of these barriers, most enterprises are unable to deploy and operate private mobile networks.

With AWS Private 5G, enterprises can now procure, deploy, and scale their own 5G mobile network in days instead of months. With AWS Private 5G, customers log into the AWS console and with just a few clicks specify a coverage area within a geographic location where they want to deploy a private 5G network, along with the amount of traffic they expect the network to handle. AWS delivers and maintains the pre-integrated small cell radio units, servers, 5G core and RAN software, and SIM cards needed for operating the network—eliminating the need to procure, integrate, and maintain hardware and software from multiple third-party vendors. Once the equipment is installed and powered on, AWS Private 5G automatically configures and deploys the mobile network. To connect devices to the private

network, customers simply plug the AWS-supplied SIM cards into their devices. AWS Private 5G integrates with AWS Identity and Access Management (IAM) enabling network administrators to directly control which resources mobile devices can access on their private mobile networks. Customers can start with small networks with fewer devices using AWS Private 5G, analyze network needs once in operation, and leverage the elasticity and pay-as-you-go pricing of AWS to scale their private mobile network as they add more devices. With AWS Private 5G, customers can quickly deploy and manage private 5G mobile networks without the challenge of procuring, scaling, and maintaining equipment or worrying about needing to add additional capacity when they want to add more devices.

“Many of our customers want to leverage the power of 5G to establish their own private networks on premises, but they tell us that the current approaches make it time-consuming, difficult, and expensive to set up and deploy private networks,” said David Brown, Vice President, EC2 at AWS. “With AWS Private 5G, we’re extending hybrid infrastructure to customers’ 5G networks to make it simple, quick, and inexpensive to set up a private 5G network. Customers can start small and scale on-demand, pay as they go, and monitor and manage their network from the AWS console.”

DISH Network Corporation is a U.S.-based connectivity company that is building the nation’s first open, secure, 5G smart network. “Selecting AWS has enabled us to onboard and scale our 5G core network functions within the cloud. They are a key strategic partner in helping us deliver private enterprise networks to our customers,” said Stephen Bye, Chief Commercial Officer, DISH. “AWS’s innovative platform allows us to better serve our consumer wireless customers, while unlocking new business models for enterprise customers across a wide range of industry verticals. Our ability to support dedicated, private 5G enterprise networks allows us to give customers the scale, resilience and security needed to support a wide variety of devices and services, unlocking the potential of Industry 4.0.”

With 122,000 global employees and locations in nearly every U.S. state and 60 countries, Koch companies offer abundant opportunities to improve life’s most necessary things – like food, clothing, water, transportation, and technology. “Koch sees great potential in private 5G networking. However, there are significant challenges in the do-it-yourself approach. It can be complex, time consuming, and expensive, both in initial setup cost as well as ongoing service charges,” said Matt Hoag, CTO at Koch Business Solutions. “In collaboration with industry software vendors like Mavenir and global communication service providers, AWS Private 5G can help solve real challenges that enterprises face in deploying private cellular networks around the world. We believe that this combination will also encourage expansion of the cellular Industrial IoT ecosystem and accelerate the delivery of disruptive private connectivity solutions for our customers.”

Amazon Fulfillment Centers (FCs) store products for customers. Once a customer clicks “buy,” associates pick, pack, and place orders on trucks for shipment. Amazon robots, scanning machines, and computer systems in fulfillment centers can manage millions of items in a day. “We deploy technology outside of FCs to make moving tractor trailers around safer and more accurate and efficient. We have to provide network services for these systems across millions of square feet of outdoor space. Previously, to get proper Wi-Fi coverage in the parking lots around our FCs, we had to add light poles for the Wi-Fi equipment, modify our outdoor electrical systems and either trench fiber or support Mesh systems. This was expensive, disrupted productivity during installation, and had a high support burden,” said Jeff Armstrong, Director of Infrastructure Engineering at Amazon. “With AWS Private 5G, we can use two outdoor small cells mounted on the corners of our warehouses and achieve additional coverage in our parking lots, which was much quicker and cheaper to deploy. Just as important, we will be able to scale up our AWS Private 5G deployment as we expand our facilities.”

Azadi ka Amrit Mahotsav

GIS Substation inaugurated in Ramganj, Jaipur as part of ‘Azadi ka Amrit Mahotsav’

-Power Finance Corporation is the nodal agency for the project executed under IPDS scheme –

 Mumbai, 30th November 2021: In yet another initiative towards improving supply of electricity for people of Jaipur, a 33/11 KV GIS Substation was inaugurated today in Ramganj, Jaipur city as part of ‘Azadi ka Amrit Mahotsav’.

The GIS sub-station was inaugurated by Shri Bhanwar Singh Bhati, Hon’ble State Energy Minister (I/c Energy), Government of Rajasthan through virtual mode. Shri Ameen Kagzi, MLA, Kishanpole (Jaipur) and Shri Rafeek Khan, MLA, Adarsh Nagar (Jaipur) joined via VC from Vidyut Bhawan, Jaipur. Shri Bhaskar A. Sawant, IAS, Chairman Discoms, Govt. of Rajasthan, Shri Navin Arora, MD, JVVNL, Shri Saurav Kumar Shah, Executive Director, PFC (virtually), Shri K P Verma, Director (Technical), JVVNL, Shri D K Sharma, Chief Engineer, PPM including other PFC and utility officials were also present at the occasion.

Power Finance Corporation, a Maharatna CPSE and India’s leading power sector focused non-banking financial company is the nodal agency for the project executed under IPDS scheme while UP Rajkiya Nirman Nigam Limited (UPRNN) is the implementing agency of the project.

The GIS Sub-station at Ramganj is built at a cost of `7.50 crores and will benefit close to 4000 consumers, thereby ensuring uninterrupted power supply in Ramganj and its adjoining areas.

Four Nos. GIS substations are sanctioned for Jaipur discom under IPDS scheme out of which One GIS substation was inaugurated in Jaipur city last month and the remaining two will be commissioned shortly.

In recent past, PFC has commissioned various substations and RT-DAS systems under IPDS Scheme across various cities in the country for strengthening of distribution network and enhancement of power system reliability and quality.

Renowned Bollywood Filmstar Karisma Kapoor opens De Beers Forevermark exclusive boutique in Bangalore

Bengaluru, 1st December 2021 – De Beers Forevermark, the diamond brand from the De Beers Group, launched its’ second exclusive boutique in Bangalore in partnership with Abaran Timeless Jewellery. This boutique was inaugurated by renowned Bollywood actor Karisma Kapoor.

De Beers Forevermark holds the promise of transparency, trust and a high level of confidence, which the patrons of Bangalore strongly deserve when buying diamonds. The brand provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.

Karisma Kapoor opens De Beers Forevermark

Adorned with beautiful De Beers Forevermark jewellery, Actor Karisma Kapoor, said: “It is an honor to associate with De Beers Forevermark and Abaran Timeless Jewellery to launch their exclusive boutique in Bangalore. Diamonds hold a very special place in every woman’s life, hence, choosing the right one is very important. It makes me feel extraordinary and extra special today to wear a piece of jewellery that conveys a unique identity, is natural, hand selected and comes with the promise of being beautiful, rare and responsibly sourced. Their unique designs and superior finish are unmatched. A diamond is forever, is an eternal promise by De Beers Forevermark. I am sure all the women of Bangalore will love to adorn these natural, genuine and sparkling diamonds.”

The boutique exclusively retails De Beers Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds. Collections available include the Avaanti Collection, the Icon collection, the Traditional Setting collection, the stackable ring Tribute collection among others.

Highlighting the partnership, Mr. Pratap Kamath, Managing Director, Abaran Timeless Jewellery said: “We have been associated with De Beers Forevermark since the past 10 years and the launch of this exclusive boutique has further strengthened our partnership. In fact, when we opened our new Abaran store, the trust we have developed with our customers for De Beers Forevermark diamonds, encouraged us to open an exclusive boutique adjacent to our new store offering customers a unique diamond shopping experience. Every De Beers Forevermark diamond is inscribed with a unique identity number as a promise that the diamond is natural, beautiful and responsibly sourced. At the boutique we have all the latest collections and jewellery that can be worn every day. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future.”

Amit Pratihari, Retail Director, De Beers Forevermark said: “Opening a Boutique with Abaran Timeless Jewellery was a natural progression to our decade long association. Consumers in Bangalore are discerning and knowledgeable about luxury and the value and place diamonds hold in their life. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers. We only collaborate with retailers who are passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. Customers can purchase only the best diamonds that are on offer in terms of design, authenticity, beauty, rarity and craftsmanship at this boutique. We share the same brand value and ethos and we enhance the retail experience by offering among the world’s most beautiful diamonds.”

De Beers Forevermark diamonds are the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every De Beers Forevermark diamond is beautiful, rare, natural and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to match Forevermark’s standards of quality and integrity.

Visit the De Beers Forevermark boutique at 15th Cross, 5th Phase, Outer Ring Road, J P Nagar, Bengaluru or call 8029908600/01 for details. To view the collections, click on www.forevermark.com

Photo Harish Sharma

Moving towards the future: Why Cash Flow is crucial in the Real Estate sector post COVID-19

By Harish Sharma, Founder & CEO, Plinthstone 

As a typical “black swan” event, COVID-19 took the world by complete surprise. Although the Indian economy is once again opening for business, the impact of the pandemic will have a lingering effect on the real estate industry as there have been big changes in the way a customer purchases, her enhanced requirements, reduced affordability and still doubt about project completion timeframes, especially the ones under construction. By acting today and managing their cash flow, real estate leaders can best serve end users and ensure their own viability.

The Real Estate boom of the last decade

A new house is every middle-class person’s dream. Between the periods of 2004 – 2012, the real estate boom appeared in India and lot of money was invested in this market. The economy was booming, with increasing employment in Tier 1 & 2 cities, resulting in affordability. The developers readily got investors and were able to self-finance projects. The start of Software, IT and other Multi-national firms’ required rapid construction and commercial real estate development. Every passing year these developments resulted in higher prices. As a result, Unsold (under construction) properties attracted a higher price, and deferred sales became a norm. With readily available financing from investors and unorganised sources, cashflow was not a problem.

Price correction and regulation

2013 onwards, the ever-increasing prices showed up in lack of affordability for customers. Sales slowed and consequently new launches. As projects started getting delayed – first due to lack of approvals (Real estate projects in India take a long time to complete due to a complicated regulatory mechanism and this resulted in lack of trust from the consumer) and second due to dwindling investor financing (as customers found it unaffordable to purchase homes), cashflow challenges came to the fore. This was exacerbated by the introduction of the RERA act in 2016 with flight to quality. The segment faced regulations that made financing more challenging. The inventory of unsold real estate assets started growing and hence underwent price corrections, creating a vicious cycle.

The importance of cash flow post-pandemic

For real estate developers to end up in a cash flow crisis is not unheard of. However, India’s real estate sector, which was already undergoing a prolonged slowdown, hit a new low last year due to the pandemic, leading to a temporary halt in project launches and sales.

To ensure recovery, cash flow management for the Projects is very crucial. To ensure smooth cash flow management, Developers should work on the following parameters while planning their project:

  1. project management plan highlighting the scope of the project, timelines and associated costs for each phase for effective cash flow management should be prepared. Most projects are commercially viable. However, as timelines go out of control, the cost escalations and liquidity in the project starts affecting the profitability.
  2. A robust financial plan with both equity investments from outside investors and debt financing is essential. Historically, unorganised financing and customer sales have been the primary sources of capital. To ensure smooth execution, both equity and debt capital have become important.
  3. The properties need to be priced correctly for its targeted consumer. In order to make the project attractive to the customer, the developer can either sell at cheap prices to generate volumes or add good features & amenities (relevant to the target segment) to create a good value proposition. There is need to create value for the customer. Additionally, it is important to build trust with the consumer with effective communication.
  4. Ensure the right experience is delivered across the distribution channels. Using a reliable real estate advisory to support sales. Sales at the right price can help developers manage their cashflow requirements comfortably instead of resorting only to debt financing without adequate sales.

For property developers, the COVID-19 epidemic has provoked challenges and pressure along with the economic downturn, but it also brings opportunities and changes. If managed properly and with foresight, a balanced cash flow can help recovery and bring stability in the sector. The real estate sector is coming out of a long period of slow growth and lower prices. For players that will bring focus in cashflow management, customer experience and trust – the sky will be the limit for such players.

Mantra Softech got Listed on NIST FRVT for the facial recognition

Mantra Softech got Listed on NIST FRVT for the facial recognition

India, 1st December 2021 – The National Institute of Standards and Technology (‘NIST’) published the Face Recognition Vendor Test (FRVT): Identification for Paperless Travel and Immigration, which focuses on evaluating the performance of face recognition algorithms under a specific set of simulated circumstances, such as matching travellers to previously obtained photos of those travellers stored in a database. The report specifically stated that the NIST-evaluated facial recognition tests could perform their appropriate tasks of scanning passengers’ faces with 99.5 percent accuracy or better.

Mantra Softech recently announced that its facial recognition algorithms 1:N and 1:1 placed first out of 25 percent tested systems and 367 entrants in the latest NIST FRVT.

FRVT assesses how well facial recognition systems perform in civil, law enforcement, and security applications, taking into account accuracy, speed, storage, and memory. The results of FRVT tests are widely regarded as the gold standard in the global security industry.

The latest test results from the National Institute of Standards and Technology (NIST) prove that Mantra Softech has the best identifying system on the market. Using border control systems as an example, Mantra Softech earned the highest accuracy score accurate matches out of 1.6 million face photos and is one of the few Indian companies with facial recognition hardware and software development capabilities.

One of the most crucial components of AI-based automated facial recognition is instructing the various algorithms to be not just accurate, but also fast and fair. When dealing with massive amounts of face photographs, it’s important about achieving the proper balance.

FRVT assessed Mantra Softech’s basic algorithms, which underpin all of the company’s face recognition-based systems for access management, public security, and border control.

“Mantra Softech has long supported the responsible and ethical usage and development of biometric technology,” stated Hiren Bhandari, technical director of Mantra Softech. The test results demonstrate our competence in AI-based facial recognition research as well as the sophistication of our technology. We strive to be innovative by introducing new biometric technologies on a regular basis. We take pride in being one of the few companies capable of developing biometric hardware and software.”

Livpure LOGO Purple-01

Livpure strengthens product portfolio; adds 3 innovative, pocket-friendly gravity water purifiers to its extensive range

In compliance with safety standards and equipped with breakthrough smart technology, Livpure’s new range of water purifiers are designed to upgrade consumers’ lives

Mumbai, 1st December 2021: The term ‘smart living’ has become a buzzword in recent times. From navigation to home appliances – be it the water we drink, air conditioners, or other devices, every aspect of our lives now has technology woven into it. Against this backdrop, Livpure, a leading manufacturer of water purifiers, air conditioners, and sleep and wellness solutions, has recently launched an array of new, state-of-the-art tech-backed products. Underlining its commitment to simplify and transform the lives of consumers with innovative, tech-driven solutions, the brand has introduced three new water purifiers with extensive features. Livpure has stepped up its innovation and introduced first-time technologies such as nanotechnology, non-electric operation, chemical-free purification, ultrafiltration technology, and gravity-based purification in water purifiers that will disrupt the kitchen appliances market.

Speaking on the new product launches, Mr. Pritesh Talwar, CEO of Livpure, said, “Livpure has always remained committed to providing consumers state-of-the-art solutions backed by cutting-edge technologies that will cater aptly to their requirements. As consumers continue to remain at home for the majority of the time, our newly launched water purifiers with an array of features will ensure they have access to purified, safe drinking water, elevating their quality of life. We are geared up to disrupt the kitchen appliances ecosystem in India and will be launching more such products soon.”

Livpure Gravity Water Purifiers

The following are the recently launched products:

Livpure Brahma Neo Gravity: Designed to blend with the contemporary Indian home setting, the device employs an advanced 4-step purification process – Particulate filter, Sediment filter, Bacteriostatic Activated Carbon filter cum Adsorber, and the Kitanu Guard (USEPA-registered disinfection technology) efficiently convert tap water into pure, clean, and safe drinking water. Featuring the Kitanu Guard for enhanced protection against bacterial or viral infections, the Brahma Neo Gravity water purifier is wall mountable and gives up to 2000 liters of purified water at room temperature. With a tank storage capacity of 16 liters, the device is made of food-grade plastic and has a purification capacity of 12 liters per hour.

Priced at – INR 2,750

Livpure Brahma Gravity: Delivering a power-packed performance, this pocket-friendly water purifier features a 5-stage purification process – Particulate Filter, Sediment Filter, Bacteriostatic Activated Carbon Filter cum Adsorber, Protector Filter, and Anti Kitanu UF membrane to filter out all the impurities. Sporting a sleek design that adds a touch of elegance to the kitchen, the Brahma Gravity water purifier has a total storage capacity of a massive 24 liters, and the filter can be replaced after 4000 liters or 15 months, whichever is earlier. It can be conveniently placed on a small counter in the kitchen and has a 1-year warranty.

Priced at – INR 2,990

Livpure Fit Gravity: The first product in its category to come with the Kitanu Guard USEPA-registered disinfection technology, the game-changing Gravity technology employed by this purifier allows the water to go through a normal gravity purification process and has a 4-step purification process similar to the Livpure Brahma Neo Gravity. With a storage capacity of 9 liters and the ability to purify 2000 liters of water in one go, the Livpure Fit Gravity can be mounted on a wall for ultimate convenience and pure drinking water.

Priced at – INR 1,799

Livpure’s products are designed to ensure there is purity in the basic necessities of life – air and water. Since its inception, Livpure has maintained a sharp focus on manufacturing products that are backed by cutting-edge technology to elevate consumers’ quality of life through state-of-the-art water purifiers and air conditioners.